"B & B+", experience different sunlight

The homestay, which once stood at the wind, has faced a new intersection in the past two years: from "living" as its core, the new format of "B & B+" has evolved. This is a new way for some homestay owners of Rizhao City.

"B & B+Camping" stands on the air

The per capita GDP has entered the $ 10,000 mark; the radius of travel has become limited under the epidemic, and the surrounding and suburbs of singing protagonists; a large number of cars; people they love nature; holidays make people go out; camping equipment is particularly hot now ... … Due to the total reasons of Lin Lin, the camping suddenly became hot, which is the most popular leisure method this year.

Rizhao is also out of power. According to the information provided by the Rizhao Cultural and Tourism Bureau, according to Tongcheng travel data, during the May 1st period of 2022, the popular tourism search popularity increased by 117%month -on -month; the topic of "Rizhao Camping" of Douyin platform discussed nearly 700,000.

Rizhao's homestay operators also keenly smelled this business opportunity. On the long holiday, Saturday, and even working days, it is not upset to the Genting Field Luxury Hostel Tribe, the twelve constellations wild luxury and beautiful bed, the Phoenix Cuo art rural homestay, the Sun Coast wooden house, and the red kiln, 1977, etc. Take up a tent or sky curtain to launch immersive experience products such as Shanye Camping, Sea Camping, Bonfire Party, and open -air movies to create a sense of camping ritual for holiday tourists.

Sun Sheng, the chairman of Shandong, who is a senior camping enthusiast in itself. Since April this year, he will not be upset with Genting B & B in the Genting Scenic Area of ​​Quanshan, and launch a lawn camping, a home cup camping, high -end customized customization Three camping modes such as camping have officially unlocked the "B & B+Camping".

"Middle class", "Pursuit of beauty, requirements for life quality", "like nature" -the convergence of the guest group with the guesthouse, most homestays have ready -made venues. Camping is like a natural track in the homestay industry. The homestay practitioners who are in the "trough" see hope.

"The teahouse in the homestay was less than 10,000 yuan a month. After changing it to a high -end camping venue, it is now two or three thousand yuan." Sun Sheng introduced that at present, there are 19 in a total of 19 in Genting B & B. Camping camps, plus five homestays, usually flowing water every day is about 10,000 yuan, which is better than before the epidemic.

Natural beauty+personality camping place, can confirm your taste and trend without filter -camping attracts non -outdoor enthusiasts is the "punch card" attribute, "taking beautiful photos in the circle of friends" is also a lot of young people who choose to camping camping. One of the important reasons. Grasp the user's social sharing needs, considering the traffic brought about, in addition to providing tent meals, many homestay camping sites are also equipped with theme activities and photographers to provide players with "blockbuster" shooting services.

If you say that you stay in a strange place to find "poetry and far away", then camping is to embrace "poems and far away from the doorstep." When the homestay is the main as the "homestay+camping", the guest group of the homestay has naturally changed from foreign tourists to "foreign tourists+local tourists". The Quanshan Genting Scenic Area, which originally received tickets to maintain the privacy of customers, began to open to the public for free, and actively explored the consumer needs of the same city.

The service guarantee, comfort and safety of the homestay, the camping net red effect and rich outdoor activities, and then encounter a beautiful and beautiful scenic spot, the collision of the three further catalyzed the development of the exquisite camping of Rizhao. This year's Dragon Boat Festival, the May Day holiday, and Saturday, many scenic spots such as Rizhao Wanpingkou Tourist Scenic Area, Baili Bay Town, and Longshan Scenic Area have all played "camping special cards" and launched "camping+bombardment", "camping camping" +Parent -child "" Camping+RV "and other special products, driving the high heat of the suburbs and surrounding tourism.

"B & B+" N possibilities

According to data from the National Bureau of Statistics, the number of people in my country (meant to be born in 1995 to 2009) crowds were 263 million, accounting for 18.79%of my country's total population, and it has gradually become the main force to drive social consumption.

"With the growth of young users represented by" Gen Z ", homestays must also develop to personalized, diversified and scenario." Many homestay owners saw this business opportunity.

Therefore, there is a wooden primary studio in the mountains of the Genting Scenic Area of ​​Quanshan. Visitors can take crafts classes here to learn to make mahogany chopsticks, thumb piano, Qiqiao Board, and Yuxili. You can learn the transformation of old things here. The old audio "resurrected" into a full -scale creative home supplies such as Bluetooth radio; the original gift shop was changed to the "80s", and the scenery of the old objects was reproduced. Sold here; you can experience tea picking on the mountain. In the last section of mountain tea class, you can also climb the mountain to explore; there are also no end to wedding halls, mountains and yang Music Palace, the Palace of the Yangtze Royal Palace, and the Children's Park of the Kingdom of the Kingdom ... The district has developed 28 new formats to provide integrated solutions for tourists to eat, accommodate, and entertainment.

The retro industrial landscape transformed in the brick kiln plant -Hongyao 1977, the homestay is only one of many selling points. There, tourists can visit art exhibitions, kiln bookstores, and locomotive clubs. They can do pottery in pottery base studios, take pictures in the animation neighborhood, or participate in wild camping parties. , Interactive K song, camp food. B & B, it is not just a homestay.

In fact, expanding non -housing income is not just a self -rescue method under the epidemic of homestay operators. Prior to the epidemic, problems such as surge in homestay products, severe homogeneity, different service standards, and lack of industry standardization have surfaced. Exploring the new format of "B & B+" and improving the added value of the homestay is already a breakthrough that the homestay operators will inevitably perform when facing the pain point of "B & B is a typical low -frequency and non -just -needed products". Duoer Sing, Yuewan Inn, and Yiyi accompanied the Hanghai Inn have settled in Dongyi Town one after another. Cultural Tourism Town; Da Na Nutrum Poetry Tea Town and Jufeng Tea Fragrant Town relied on tourist towns and rural tourism clustering areas to form a homestay in guest clustering area that integrates leisure, vacation and entertainment ... "In recent years, a number of small towns have emerged in Rizhao City.

Homestays+Kangyang, B & B+Haihai, B & B+Cultural and Creative, B & B+Sports, B & B+Traveling ... Rizhao's homestay operators are still trying more possibilities. The epidemic makes the homestay operators clearer: the development of the homestay economy, the kung fu is outside the "bed". The homestay is destined to be a thousand -storey product. A homestay that is both ornamental and can meet consumer differentiation and personalized experience needs, which is more likely to be selected and repurchased by consumer groups.

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