[Cultural Tourism Director of Calligraphy Travel] Weihai: Qianli Mountain Sea Passion Weihai

Thousands of miles of coastline, a landscape painting. Shandong TV Cultural Tourism Channel Special Program "Cultural Tourism Director Calligraphy Travel" invites you to enter a delicate city to be happy. We invited Xu Hongni, secretary of the party group and director of Weihai Culture and Tourism Bureau to tell us how Weihai improved the brand of Qianli Shanhai self -driving tourism highway and promoted the high -quality development of new tourism formats.

Qianli Shanhai Self -Driving Travel Highway to make Weihai exquisitely "out of the circle"

Qianlishan self -driving tourism highway is a new practice of Weihai with exquisite ideas and promoting exquisite cities and mutual integration of tourism in the whole region. Weihai City has created the "Thousands of Mountains Self -Driving Tourism Highway", connecting more than 90%of the core vacation tourism resources in the city, promoting the "tourist highway" into "road tourism", and exploring new models for creating China's self -driving tourism highway.

With more than 200 brand events and marketing events such as Qiaolishan Self -driving Travel Season and Heavy Machinery Travel Festival, Weihai has been shortlisted for the top 10 list of popular tourist vacation destinations in the country many times. Typical cases of "Local Communication".

In April of this year, the Shandong Provincial Department of Culture and Tourism issued the "Notice on the announcement of outstanding cases of tourism publicity and promotion in Shandong Province in 2021", "Weihai 'Qianli Shanhai Self -Driving Tourism Highway' IP Creation and Destination Brand Marketing Promotion" Top ten excellent cases of tourism promotion and promotion.

Create a cultural theme station to improve highway facilities construction

After the Qianlishan Self -driving Travel Highway was officially launched on May 1, 2021, 12 theme stations including the first batch of Sun Jiayu · Harley Station, Dongpu Bay · RV Station, Hailu Bay · Xiaoluo Station, etc. Praise.

This year, in addition to the improvement and improvement of the 12 stations opened in the first batch of openings, it also opened the posts such as the Nilikou Mountain · Weihai Heart Station, the Bahe Port · Guohe No. 1 Station, Xiashi Boron · Red Camp Station and other stations, as well as cat heads. A batch of viewing platforms such as mountains.

In the next step, Weihai City will continue to build and open 22 self -driving theme stations and 56 viewing platforms to further improve the construction of Qianshanhai self -driving tourist road facilities to provide a better experience for the majority of self -driving tourists.

Promote the integration and development of the three production resources with the "road" as the media

Driven by the self -driving road brand, Weihai City has gradually formed a new pattern of "+tourism" development of multi -departments cross -industry linkage, actively exploring a new model of integration and development of one, two, and three industries, and creating a self -driving road into a road to wealth that drives the economic development along the route. Essence Qianlishan self -driving tourism highway has also become an effective starting point for promoting industrialization in the "+tourism" model, cracking the shortcomings of off -season tourism, and promoting the innovation and transformation of Weihai Cultural Tourism Market.

During the May Day holiday of this year, Weihai City launched 12 special activities such as "Hearing Shanhai · Yunchuang Music" and "National Great Coffee Talking for Self -Driving Tourism Highway" around the "Her Hakka Shandong XIN Experience". "Micro -vacation" products such as travel, weekend tour, camping tour, through the methods of cloud live broadcast, cloud agency, and cloud sharing, together with tourists from all over the country, open up the "micro -vacation" model unique to Weihai.

Xia You Weihai: 6 boutique lines 100 punching points

Weihai ushered in the hottest coastal leisure vacation and tourism season. Xu Hongni, director of the Weihai Culture and Tourism Bureau, especially recommended "Blue Love Passion Weihai" Xiayou Weihai brand products.

We plan to launch six theme products of "Bihai Beach, Beach of Beach, Romantic Island, Romantic Island, Night Coast, Sea View Mei Su, Fashion Shopping", 6 boutique tourism routes and more than 100 punching points. These products fully integrate special experience resources such as the Weihai Summer, eating the sea, and playing the sea, which can meet the diversified vacation needs of tourists and friends. On this road, tourists and friends can experience the cool coolness of 26 ° C in the summer, the happiness of the beach, the charm of the sea, and the charm of the sea sports. We can also feel the romance of our unrestrained and natural islands on the coast. At the same time as playing, everyone can also select "Li Shang Weihai" with gifts to install special products such as Weihai Strang, Rongcheng kelp, Wendeng western ginseng, Ruishan oyster and other special products into trunk, and bring the full "Weihai heart" home. Essence

Constructing the destination brand system to realize the IP detonation effect

In 2021, Weihai tailor -made brand image, brand product and brand service system exclusive to Qianli Shanhai Self -Driving Tourism Highway, forming a VI system such as logo, slogan, promotional videos, and group songs with the theme of "Thousands of Mountains and Sea".The group song is mainly based on the Qianshanhai self -driving tourist road. Through "Shan Hai on the Road", "Waiting for You", "Meeting", "Fall in Love", "Fate", "Guardia", "Dream", the Seventh part of the Seventh part of the Weihai elements and pop musicCombined with a way to show Weihai's exquisite feelings.Yang Fan got up the air, and did not forget the original intention.Based on the new stage of development, Weihai adheres to the new development concept, integrates into the new development pattern, and is accelerating the construction of the international coastal leisure and holiday tourist destination cities.

Choose Weihai

Read Weihai

Fall in love with Weihai

- END -