On Weibo, witness the Cyber adult ceremony after the funeral 00

Recently, the graduation season documentaries of "Out Circle · Hello Future" jointly launched by Weibo and Erxian Video followed the seven post -00 graduation stories, showing the most authentic state of graduates through the lens, so as to see graduation in 2022 Seasonal.

At present, the total volume of the documentary has exceeded 27 million, and the total discussion of the topics of Weibo has exceeded 200,000. In the discussion, the thinking and sigh of graduation are full of it. Under these true records, the stories and emotions contained in the word "graduation" are booming, and the unique and atmospheric "graduation season" is built on Weibo.

In just 6 minutes and 39 seconds, the stitching of a voice was opened. It was the voice of several post -00 graduates about graduation. In this special period, graduation is abstract for them. True perceptions are often composed of a momentary scene and all kinds of completed or unfinished images.

Among them, there was a regret of crying: "There is no graduation photo this year", and there are also free and easy before parting: "I drank the wine you should drink for you", and there were accidents and regrets: "I did not expect to encounter occasional. It's the last sight. "

At the moment when the graduate of Wuhan Light Industry University, Yin Yiying finally perceived the "graduation". "She was going home this morning. Suddenly I feel. "In the camera, her eyes revealed that" this dormitory, it will never come back again. "

They are several of the 10.76 million graduates this year. As the first batch of 00 to society, they may face the most difficult graduation season. In the lens language, the process of witnessing their identity transformation, as well as stories about youth, confusion, and future stories.

Through Weibo, the cold characters form a grand "Cyber ​​Adult Ceremony". The graduates say "Hello future" with a complex mood and play a "goodbye to the past" in the bottom of their hearts.

01

The most authentic graduation season

Presented on Weibo

For the upcoming 00s, it is not easy to say "Hello Future".

"The hardest graduation season in history" has given them a sense of body feel. "There is a tens of thousands of people in the exam this year, which is recruiting a person with a situation signed up for 30,000 to 40,000 people." Yao Hailong couldn't help but marvel. "My God, do you want to prepare so much?" He was from Wuhan East Lake College, This summer, the "crowded" graduation season was directly displayed in front of Yao Hailong. For graduates, if you want to go to the society, employment is the first threshold. How to stabilize this step is very difficult.

In the documentary "Hello Future", many people also feel the same. In the video, they are from universities in different regions at home and abroad, famous foreign universities, 985, and 211. There are also so -called "double non -" and vocational colleges. They specialize in art, engineering, media, finance and other fields.

"Not avoiding the truth" may be the biggest feature of this documentary.

"Hello Future" try to avoid deliberate sensation and emotional stacking, and choose a simple and plain way of display. The real survival status of the graduates is recorded. Among them, not only the longing and yearning for the future, but also the future, but also for the future, but also for the future. The confusion and dilemma brought by graduation are straightforward. From this documentary, you can most directly feel the reality and difficulties they face and synchronize with their thinking.

"Your ability is worth this money." There are terrible competitions, and there is a gap in "selection". The stories that tell them one by one are beautiful and not beautiful, so they are all exposed to the public. After the documentary is launched, you can see the most authentic reaction of graduates in the Weibo comment area and related topics:

Among them are mourning and loss. Under the resonance with the documentary, different voices are intertwined on Weibo square, forming a public opinion field belonging to "graduation".

▲ Figure: After 00, graduates are staged the Paibo adult gift on Weibo

This most authentic anxiety, we may only see one or two from Weibo. For graduates, different platforms often have different "network personality".

There are relatives, friends and classmates in the circle of friends, and young people who "emo" will attract their family members. Naturally, they must be well -behaved and sensible. Red and funny paragraphs are flooded. Even if you want to talk about employment, most of them are "refreshing texts" such as "post -00 rectification workplace". Under the fast -paced rhythm, anxiety has nowhere to place it.

Only the unique "social+hotspot" system on Weibo has given them the "rights" that can say nothing to tell the real ideas. In one Weibo, the anxiety, worry, fear, and venting of the graduation are truly displayed. There are very few concealment and comparison. In the world of most strangers, Weibo has become a mirror, young people, young people You can unload the camouflage without burden, and we have also seen the real scene of "graduation".

Of course, graduates are more complicated than we think, anxiety and concerns will not become the "mainstream emotions" of the graduation season.

According to the "Report on Employment Data of the 2022 College Graduates", most of the 2022 fresh graduates are conservatively on the current employment situation, and more than 77%of fresh graduates believe that the employment situation is more severe. But at the same time, according to relevant surveys, 79%of the graduates of the interviewed wanted to work immediately. 20%of graduates chose "slow employment" and few people chose "temporarily not working". Just like the experiment under the lens, just as the post -#00 is a combination of funeral#. Although facing a harsh employment situation, graduates may be pessimistic after 00, but there are still a few who really choose "lying".

"I will move forward even" even if it worsen. "A graduate left a message in the comment area. Facing the difficult choices of society and life, the hearts of the post -00 graduates who hang "funeral" in their mouths are extremely "burning".

02

Life cutting surgery after 00

Play on Weibo

Beginning this year, the real situation of entering the workplace around the post -00s has gradually increased on Weibo related topics, especially the discussion on the discussion of the "post -00 rectification workplace" and "post -00 inside volume" is even more unprecedented.

But in reality, the situation is much more complicated. Taking 2022 as an example, this year's graduates reached 10.76 million, not only fiercely competing for postgraduate entrance examinations and studying abroad, but also in the job search direction, including the examinations of the exam, also overcrowded.

For graduates, "rectifying workplace" is more post -speaking. "What kind of resume is a good resume?" "How to rent a house after graduation", "How do you want to start a live broadcast?" Similar questions can be seen everywhere when you open the graduation season.

For graduates who are about to enter the society, employment is not the process of "overnight". It also involves many links. From interviews to joining the job, the anxiety of graduates is intuitively displayed on Weibo. A series of graduation season activities are carried out on Weibo.

Large V and KOL on Weibo began to "teach martial arts". Whether it is the employment experience sharing of a single industry or the interview skills and legal issues of the job search process, relevant content can be found on Weibo.

In the live broadcast of lawyers@在 主 主 在 在 在 在 在, the most important theme is "avoiding the trap of life". The blogger hopes to help graduates from the workplace scam through science. In the comment area of ​​the live broadcast room, Lawyer Pang Jiulin recorded every "key point" with a comment, and it could be described as "bitter heart":

"Companies who do not sign a labor contract must be cautious!"

"Pay special attention to ask the social security provident fund."

"Don't be a man within three years of college students."

There are many live broadcast Lianmai in the#employment escort operation#. Professor and institutions in different fields have launched a number of high -quality content sharing, which has almost become an employment "open class" on Weibo.

"Hello Future" shows the problem,#employment escort operation#, strive to make the problem "implement". From the perspective of graduates, Weibo may gradually become a "function" community: receiving information and learning knowledge.

▲ Figure: Screenshot of the documentary "Hello Future"

In 2022, the American drama "Life Cutting", office workers have dual identities, two different memories of each other, half of their own life, and the other half of their own contributions to work. The episode itself is a contemporary fable, which tells the dilemma and myths of the current social people facing the division of work and life.

The cutting in "Life Cutting" is "horizontal", and for graduates, their identity and thinking are also facing a "vertical cutting", a "cutting" about different stages of life: from Students go to the workplace, from student thinking to workplace thinking.

This is a two -way projection. For post -00s, Weibo has always been an important platform for release of true self. They choose to project the most authentic self through various kinds of platforms to the platform. The public opinion field is also continuously verified and corrected. At the same time, the majority of Weibo on Weibo also provided them with more opportunities to communicate with the outside world. In the social network of Weibo, new knowledge and values ​​will be given to help young people better understand the world. Complete growth and transformation, and successfully complete the vertical "cutting" of life.

Starting from many information windows on Weibo, they finally started to enter the real world.

This process is not a simple "qualitative change". Under the depth of Weibo ecology, no matter at any stage of life, young people can realize such learning and projection. Facing this vast world.

03

When Weibo becomes

Graduate's "Notepad of Life"

The "Subo Graduation Ceremony" is only a part of the one. The impact of Weibo on young users is sustainable. Weibo has become the notepad of their true life.

This is closely related to the "social" background of Weibo. After 13 years of development, Weibo has grown into the largest social media platform in China, and has gradually assumed more social responsibility.

Through Weibo, users can see the most authentic and dynamic side of society, and Weibo has also become an important window for many people to understand the real world. Especially for many college students who are still in the ivory tower, they are about to enter the society, but they lack their understanding and experience of society, and Weibo has become one of the most important platforms for them to observe the world.

It is reported that in March 2022, the Weibo monthly use households exceeded 582 million. Such a huge user group also enabled the platform to build a huge social public opinion field. , Deepen the awareness of reality in real interaction and discussion. ▲ Figure: Screenshot of the documentary "Hello Future"

On the other hand, when facing major social issues such as employment and job search in the graduation season, Weibo’s "social functions" are also highlighted again. This Subo graduation season was immediately "established". The "ritual sense" activity is also in line with the needs of the current era.

The graduation season is an important node for young people to enter the society. In response to this node, Weibo needs to play its own social characteristics to meet the needs of young graduates, so as to achieve a comprehensive resonance with young users.

And a series of graduation seasons discussion caused by "Hello Future" is a record of records. In the topic, the graduates have left their own "era marks", and the platform is further further. Record their growth.

For many users, Weibo has long been not only social media, but also its own "notebook". The release of Weibo is published in different stages of life, which is recorded in the network space and shines. From this perspective, this grand "Subo Graduation Ceremony" belonging to 2022 is even more precious for young people.

Back to the "Hello Future" comment area again, all kinds of messages record the true thoughts and rich emotions of graduates in this era. One of them is impressive: the other side is still glorious, and the teenagers are not afraid of years.

Author ｜ Anyu

Edit ｜ Hu Zhanjia

Operation ｜ Chen Jiahui

Produced ｜ Zero -state LT (ID: lingtai_lt)

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