Chen Xianqing, Secretary of the Shao Wu Municipal Party Committee: New Tourism Spectrum of Cultural Tourism Fusion

"Shao Wu is a feng shui treasure that one party is deeply favored by nature and history. It has more than 1,700 years of history. It was one of the eight government in Fujian. Grade Ecological City and the National Top 100 Breathing Town. "Recently, Chen Xianqing, Secretary of the Shawu Municipal Party Committee, said in an interview that Shao Wu will use the national tourism demonstration zone as a national tourism demonstration area as a starting point, make bigger and stronger cultural tourism economies, and integrate high -quality cultural tourism integration. Promote high -quality development, and make every effort to create a business card of "Shao Wu is a good place", and contributes to Shao Wu for the development of Nanping Cultural Tourism.

The first is to highlight the integration of resources and make cultural tourism resources "live". In the city, insist on establishing the concept of the "Scenic Area of ​​the Great Region", strengthen cooperation with leading enterprises such as Fujian Tourism Investment Co., Ltd., take the ancient town of ancient town as the leader, comprehensively integrate tourism brands such as Tiancheng Qixia, Yunlingshan, Jinkeng Cultural resources such as Huang Qiao and Yan Yu, connect 9 scenic spots above 3A, promote the integration and development of cultural tourism, and realize the beading lines of scenic spots and connect lines. Outside the city, Wuyi Mountain is used in the north, and the location advantage of Taining, which is adjacent to the "World Geopark" in the south, innovatively launched special tourist products such as recuperation and research tourism, focusing on creating "Wuyi Mountain -Peace -Taining" 1 The hourly tourist circle realizes resource sharing, complementary advantages, and group development, and build a large -scale pattern of regional tourism integration.

The second is to highlight the improvement of the format and make the cultural tourism brand "pretty". Strengthen digital empowerment, combine the new changes and new characteristics of the tourism market under the epidemic market, and use the "Yuan Universe" to create digital cultural tourism IP- "Peace Spiritual Realm", integrate scientific and technological elements such as sound, light, electricity, and image interaction to allow tourists to allow tourists to allow tourists to allow tourists to allow tourists In the immersive situation, Shao Wu's awareness is continuously expanded. His off -the -clock brands such as "Zhang Sanfeng Ancient Road Cross -Country", "Yan Yu Poetry Club", "Sand Eagle Art Festival", and planned the theme lines such as "Red Shao Wushu", "Village is a museum", "Rice Flower Fragrance" and other theme lines. · Dreaming back to the ancient town "" "non -heritage and local dramas enter the village house" and other immersive experience performances, promote the integration and development of cultural tourism, agricultural tourism, industrial travel, business travel, and recreational travel, and attract more passengers to Shao Leisure for vacation. Increase the cooperation with short video platforms and tourist e -commerce platforms, produce "Shao Wu is a good place" and "Shao Wu broken copper tea" and other promotional videos, continue to play at the Tiananmen Subway Station in Beijing, encourage and guide the masses of cadres to use the self -media platform to share Shawu Meijing. The spread of Shawu culture has made "Shao Wu a good place" reputation.

The third is to highlight the consumption upgrade and make the cultural tourism market "hot". Combined with the "Haying the Provincial Games and Fighting for Civilized City", we issued a "big gift package" for the promotion of the cultural tour to promote the promotion of the wealth square, the fountain square, the south of the city. Draw the tourist map of the platform, plan more than 20 popular teahouses and public restaurants, create more than 50 different types of theme homestays, and launch Shawu characteristic gifts such as "Shawu Broken Copper Tea" and "Fenglin Kiln Porcelain" The application scenarios such as Touring and Entertainment "and other application scenarios are all covered, so that tourists are happy, eat safe, and live with peace of mind.

"Shao Wu is a good place. Shao Wu's tourism advantage is ecological and culture. It is a tourist destination that can not forget." Chen Xianqing said that Shao Wu will continue to do a good job of "tourism+" articles, and strive to put more, more, more, more, more, more, more, more, more, more, more, more, more and more. Better and more "local flavor", "hometown flavor" and "fireworks flavor" attractions are presented to tourists. (Chen Xiaoping)

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