A number of interesting products on the new Sheng · Xinto Bookstore!

Since the recovery of June 3, the passenger flow of Shangsheng · Xin Institute's "House Bookstore" is gradually recovering. Xiangyu tree, sun flower, banana tree ... Green plants around the bookstore have been renovated, injecting a trace of vitality into this historic building. Combined with seasonality and topics, bookstore proposals have launched many lifestyle theme proposals.

The theme of the proposal on the first floor of the humanities and natural areas is "Growing with Nature". The wooden cabinet is "Four Seasons, Slowly Walk: Beijing Natural Notes", "Planting vegetables on the balcony" and "Camping Food" and other books. The decorated flower ware is also very particular. This is the castingum Factory Orii (Folding well) from "Japanese Bronze Capital".

According to Ms. Mu Mu Mu, the exhibition method combined with good things is one of the characteristics of the "House Bookstore". Every time I come, I am willing to discover the "small egg" here. The same lifestyle.

When you come to the aisle of history and holiday areas, you can find a lot of theme proposals that fit the summer season, such as outdoor camping, light dining diet, supper beer, etc. According to reports, the themes of the in -store proposal are regularly planned by the proposalist, which can resonate with different customer groups and can present a diverse and rich reading and shopping experience.

A group of fashion and design magazines were launched in the magazine area; good -looking new products were re -arranged for summer theme products, including hand -made fans, characteristic sea urchin bags from Japan, and environmental protection patchworks jointly launched by bookstore galleries and local brand sesame laboratories. Wait.

The stationery grocery area, "Just for a cup of coffee" theme proposition attracts the attention of citizens. Coffee is a manifestation of Shanghai's tone and living habits, and it is also one of the drinks that the citizens are difficult to give up. The proposal integrates the spiritual coffee utensils and books and books that integrate the spirit of Japanese craftsmen and modern craftsmanship, which fully demonstrates the connotation of coffee culture.

The activity area of ​​the East Pavilion is currently adjusted to Fun Museum, gathered many books such as Japanese anime, games, and flexibly adjusted the seat layout on the spot, and newly set up several sofa seats for rest.

The space on the second floor focuses on "harvesting perceptual", mainly art books, artworks, and art exhibitions of various countries. The new exhibition of the gallery is "Steel and Wood", and the "Ando Box III" (2017) and Ando Zhongxiong Super Large Photography Collection "Ando's Hands Tadao Works1976-2020" (2021) is selected. Large-scale photography collection "Wood-Materiality of Architecture" (2021) and other rare "big books" are the exhibition content, showing the unique style of the two architectural masters. The strong contrast between reinforced concrete and woven wood has a very visual impact. The exhibition will last until July 23.

In the art area, the proposal was inspired by the Nara Nara Mizhi's first exhibition held in March this year. He led the public to review the annual exhibition with the help of books and discuss art topics together. In addition to the ingenuity categories such as handmade tea tubes and cups, it will usher in a number of new crafts with the theme of the "sea". As another format of the "House Bookstore", the Time Flies restaurant launched three preferential packages with convenient white -collar meals around the surrounding white -collar workers.

Since the epidemic, the Shengsheng · Xin Institute Bookstore, which is in a closed store, still interacts closely with the citizens through the "cloud". In early May, the bookstore and artist Liu Yi launched a collection of "Bird Ming" to invite everyone to share the "sound gifts" during the epidemic. After screening, some sounds will have the opportunity to be included, and in July this year, it will land in the bookstore in the form of sustainable art co -creation projects.

At the same time, according to the prevention and control requirements of the epidemic, the bookstore will restore offline activities such as reading clubs in an orderly manner; galleries will return to the update frequency of the "January One Exhibition" to bring the "art feast" at the door of the house.

Shangsheng · Xintong House Bookstore

Address: Building 7, No. 7, Xinxin, No. 1262, Yan'an West Road

Time: Monday to Sunday 10: 00-22: 00

Tips: Please cooperate with the "Digital Sentinel" and "Place Code" test; restaurants and coffee only support self -mentioning and takeaway.

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Text/Picture: Li Songnan

Edit: Li Bingqian

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