Zhanhua Fengjiazhen: "Extension, supplement, and strong" the aquatic industry chain empower the high value development of the aquatic industry

Fengjia Town, Zhanhua District, Binzhou City is a fishery production distribution center in the northern area of ​​Lubei, with more than 20,000 employees, a aquaculture area of ​​6,500 acres, and 307 aquatic enterprises.

As the saying goes: eat mountains, eat water. This year, Zhanhua District made articles on the "extension, supplement, and strong" aquatic industry chain to empower the high -value development of the water industry, and realize the use of technological quantity, quality tree brand, and brand to win the market. On the basis of continuing the traditional process of roasting, cooking, and salt system of aquatic products, vigorously explore deep processing technologies, launch diversified aquatic products such as drying, fresh frozen, vacuum, etc. Aquatic product processing enterprises, enhance the added value of the aquatic market. This year, accelerated the deep processing project of the aquatic products with a total investment of 120 million yuan, and launched the cold chain logistics distribution and e -commerce operations simultaneously, driving 85 aquatic products processing enterprises and 62 storage companies to develop rapidly, and provided more than 500 jobs with employment positions This will drive more than 10,000 employment in related industries, and achieve a profit and tax of 40 million yuan per year.

Many problems such as aquatic products, weak market competitiveness, and many problems have always troubled the upgrade of the dipping aquatic product industry. Only injecting the "catalyst" into technology can the industry achieve breakthroughs and release new kinetic energy. "We implement the high -value reform of the aquatic industry, promote the coordinated development of 'industry -university -research', and set up a high -value agricultural science and technology research institute and the aquatic industry association with the Azhahua District. Sauce, 4 flavored flavor fish products, and high -tech products such as sober peptide, anti -aging peptides, "said Li Yingjie, the person in charge of the high -value agricultural science and technology research institute of Zhanhua District.

Fengjiazhen Wang Erzhuang Haizhuo wholesale market is the largest nationwide Haisu distribution center and international Haidi trading base. The daily transaction volume is more than 100 tons, and the daily transaction value is 5 million yuan. Essence In order to further stimulate the internal power of the industry, this year, Fengjiazhen used the sea -cricket industry as the main body to promote the upgrading and transformation of Wang Erzhuang Haiji Industrial Park. Wang Erzhuang Haiyu Industrial Park upgrade and transformation project investment is 22 million yuan. The project is planned to be constructed in July, and it is put into use during the year. After completion, it will comprehensively improve the scale and sales capacity of Wang Erzhuang Haiyu's wholesale market, which will sound the golden signboard of "China's first village in China".

Online sales have changed the traditional sales model. Zhanhua District adheres to the revitalization of the digital economy to empower industries, and uses the "big data" and "cloud platform" to create a new model of "market+network+consumer". Only more than 100 aquatic products such as Haisu, shrimp, fish and crab shellfish, and more than 300 online red shops in Fengjiazhen. They are launched in more than 120 kinds of hot -selling products such as Fengjia shrimp sauce, grilled shrimp, and cooked fish. Essence Relying on the four major aquatic products trading markets in the town, the Internet supply and marketing market network of the aquatic products has been opened, and online sales have reached more than 500,000 tons, covering more than 500 aquatic product wholesale sales points in more than 500 major cities across the country. In 2021, the transaction volume of aquatic product enterprises reached 4 billion yuan.

Rural Public News correspondent Jia Haining Han Ling

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