Weifang created the "East Asian Cultural Capital" | Featured tourism promotes urban development

Author:Qingzhou Cultural Tourism Time:2022.07.07

Giving full play to the unique advantage is the top priority of the development of the tourism industry. Qingzhou helps to create the "East Asian Cultural Capital" and promote the development of the tourism industry to achieve characteristicization, differentiation, and branding.

1. Focus on digging special cultures, build night tourism products that conform to urban positioning and temperament, highlight the urban tone, and enhance the brand benefits of the city. Qingzhou made a "combination boxing", tapped the new kinetic energy of night consumption, strengthened the construction of the night economy, accelerated the cultivation of the night consumer business circle, introduced modern emerging consumer formats, and created the landmark of Qingzhou Night Consumption. Qingzhou does not take the "night economy" as the direction. With the advantages of the large city space, it integrates the colorful lighting effects, diverse acting performances, and diversified consumer carriers to establish a model for the Qingzhou Wenjin Yeye.

Second, vigorously develop red tourism, follow the path of life, branding, and integration. On the one hand, Qingzhou has increased the construction of infrastructure and tourism service facilities, carefully builds a red boutique scenic spot, and improves the red tourism destination system. On the other hand, we should make full use of media publicity and activities, promote red tourism brands, and use red cultural elements to create red tourism products. Promote the integration of industries and vigorously develop new tourism formats such as "red tourism+outdoor expansion" and "red tourism+cultural education". Promote the integration between scenic spots, and form theme and compound lines with different characteristics to meet the diverse needs of tourists.

In the next step, Qingzhou will make full use of these resources with regional characteristics, take the development of global tourism, vigorously optimize the industrial structure, continuously improve the supporting infrastructure, comprehensively improve the supply capacity of tourism products, build characteristic tourism brands, promote the rapid development of the tourism industry , Contribute to the creation of "East Asian Cultural Capital".

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