Duoduo good agricultural goods visit the "hot search protagonist", Xianju Dongkui bayberry to the country

Some time ago, the news of "China Barber 60 yuan exported to Dubai" appeared on the hot search. The main protagonist of the hot search was Dongkui bayberry from Xianju, Zhejiang. The domestic retail price is not so exaggerated. But in the "Free Shipping District", there is indeed such a "urban legend": whether it is well mixed, depending on whether there are people in Yangmei Ji every year to send you an Xianju bayberry.

The production area of ​​Xianju bayberry, like its name, "Xian": 109 high mountains with more than 10 kilometers, which retains a lot of marine moisture. This fairy -saving place cares and fog is steamed and rainy. Bayberry, grows in the mountains. This also creates the unique quality of Xianju bayberry. "The world's bayberry is in China, the bayberry of China is out of Zhejiang, and the bayberry in Zhejiang counts." Here, almost every family grows bayberry and sells bayberry.

Xianju's "Xian" fruit is a fresh character, but this year Xianju bayberry reduces production, and local fruit farmers are picking up and harvesting, minimizing losses. Due to the new e -commerce platform, relying on the advantages of platforms, channels, and information, through the modern logistics chain, the "wings" of the Internet can be inserted into the Internet for Xianju bayberry, and they can sell them at everywhere at a faster speed. In the hot summer, let us have three hundred bayberry in the day, and do not resign as fairy.

Xianju "Xian" fruit

Over 100,000 tons of annual output

The most amazing fruit in summer is bayberry. Su Shi, one of the "Eight Tang and Song Eight Everyone", said, "Fujian, Guangliang lychee, Xiliang grapes, and Wuyue Yangmei, Wu Yue Yang Mei said is bayberry in Jiangsu and Zhejiang. There are a lot of bayberry, but Xianju Barber has its own characteristics and has harvested a large number of fans. On April 30, 2020, the Ministry of Agriculture and Rural Affairs approved the registration and protection of the "Xianju Yangmei" to implement the geographical indication of agricultural products.

Xianju Yangmei is like its name, "Xian"! The fairy house of "Ba Mountain, one point field" is facing the southeast, with horseshoe -shaped terrain, and 109 high mountains with more than 10 kilometers have retained a large number of marine moisture, creating the beauty, sweet taste, and big taste of Xianju bayberry. , Small nuclear. Xianju bayberry, picking also has a fairy flavor: the best picking time is early in the morning, at this time the water vapor is steaming, condensing Crystal dew water Essence When the morning light is slightly exposed, the dawn sunlight and the dew was fully fused, and the taste of bayberry reached the best.

Xianju's geographical and climate advantages created the beauty, sweetness, large, and small nuclear in the color of Xianju bayberry. (Photography that wooden black)

In order to get this time, the hard work of fruit farmers has been condensed behind the year. "Just let's talk about it, there is a lot of skills to water the fruit tree." Guo Shuai, a native Xianju, is now the head of Xianju County Kexin Yangmei base. There are now 15 years of Planting experience. Share the unique cheats, he is endless: watering should be carried out in the evening to night to avoid the root system of the hot damage due to the high temperature during the day; the soil of the roots should be poured through the water, and he must not be "one another." There are also topdressing. The best production of bayberry soil is 4.5 to 5.5. If this value is lower, it means that the soil acidity is too high, and the amount of organic fertilizer is needed to increase the amount of fertilizer. , Rabbit dung, etc. 沤 compost. In addition, weeding, disease prevention, insects, pruning ... These lives must be carefully.

After the 90s, the new peasant Guo Shuai began to take over the orchard in the house since the age of 17. It has 15 years of planting experience. (Photography that wooden black)

Even on the eve of maturity, Mei Nong would have to sparse fruit. If the fruit is proper, the fruit has the ideal appearance. "Fruit tree is like this. You will give you back to you wholeheartedly." Guo Shuai said that doing things are like being a man. Management is so hard. Every morning in the early morning of Yangmei Ji, Xianju Yangmei Mountain is "light dots", Chan Ruo Xinghe.

According to official statistics, the bayberry planting area of ​​Xianju County has reached 142,000 acres, the production area is 135,000 mu, the output is 107,000 tons, and the output value of fresh fruit is 1.01 billion yuan.

Sisters and brothers have a maximum of 3000 orders per day

Assisting fruit farmers reduced production without mining

"Yang Mei can't hold it, it is a fresh character! The water vapor rising up in the early morning and the sweetness brought by the daylight will be the best." Guo Shuai said that before the sun came out in the morning, the bayberry was from the tree from the tree. Pick it up, then quickly dry them into the refrigerator with the cold wind, and immediately pack it to enter the transportation chain, maintain the "fairy" gas and "fresh" taste to the greatest extent.

This year bayberry has reduced production, everyone is picking up harvest, minimizing losses. The local governments and associations are trying to coordinate Yangmei picking and selling to ensure the interests of Mei Nong .

"The addition of the e-commerce platform has played a very critical role in ensuring that we farbo> income! "Guo Shuai said that Mei Nong's hard-earned annual revenue will be Relying on these days, this year's bayberry has been reduced sharply. Although the market prices have risen from 40 yuan a pound last year to 70 yuan a pound this year, the total revenue is still affected. Fortunately, with the acquisition of Pinduoduo merchants, Mei Nong's unified sales price can rise by 3 to 4 yuan per catty. More importantly, the addition of e -commerce has changed the situation of traditional Mei Nong's offline distribution. Merchants and farmers build a stable supply and demand relationship. While ensuring the price of Mei Nong Yangmei, they can also increase their right to bargain. "I really want to thank the e -commerce platform. In the past, the dealer said how much is the acquisition price. Now we can negotiate with the dealer. This is the confidence after the e -commerce has given us the guarantee." E-commerce platform, Pinduoduo adheres to the "zero commission" model of agricultural products, to produce elimination direct way to minimize intermediate costs and help small farmers integrate into the integration of small farmers into the integration Big market.

Holding the e -commerce platform, not only Mei Nong, but also the new farmers have also gained a lot. Wenzhou guy Fu Jiangwei decided to formally do the Yangmei e -commerce business after inspections in Xianju a few years ago. In order to ensure the quality of Yangmei, the 98 -year -old guy set up a centralized acquisition point and packaging point in Botou Town, Xianju County to achieve direct straight hair. Because of the fairness of the price, the surrounding plumons are willing to sell Yangmei to him .

Yang Mei has a good quality, and Fu Jiangwei's fame opened. On the Pinduoduo platform, the younger brother Fu operated a total of three shops, and the trading volume of the day during the peak period was more than 3,000 orders. The supply is in short supply every day. "Every day is a second list." Fu Jiangwei said that this year's sales performance gave him confidence, decided to increase investment, and strive to do greater business next year.

Source control

Xianju Yangmei "fresh" out of Xianju

E -commerce sales are the most important reputation, and the quality of fruits is the key to fresh fruits. "Thirty days before Yangmei picking, we prohibit any pesticides on the canopy to ensure that the" unified medication, unified period, and unified concentration '. "During the period of Yangmei, the quality and safety regulatory officer of Yangmei County in Xianju County will be Object and unannounced visits to ensure that Yangmei has excellent quality and truly overwhelming supervision.

Quality is the lifeline, which is particularly obvious in the bayberry industry that reflects the "ignoretag =" TRUE "> of the" typo data-origin = ". "It can be said that the quality of our bayberry has achieved the current bayberry industry chain and the brand of" Xianju Yangmei "." Lu Junlian, Chief of the Agricultural Quality and Safety Supervision and Management Section of the Agricultural and Rural Bureau of Xianju County.

"The implementation of standardized production work in the production planting process is a very important part of the realization of bayberry, high quality, and sustainable development." Lu Junlian introduced that in recent years Green prevention and control technology, comprehensively improve the standardized production level of scale subjects in the county.

In recent years, Yangmei Cold Chain fresh -keeping technology has flourished, and artificially extended fresh fruit tasting time, which has also allowed Xianju to have the foundation of selling bayberry to the country and global. At Guo Shuai's Yangmei base, we glanced at the entire process of Yang Mei Bao's freshness: Yang Mei, who was picked from the mountain, quickly blow dry the skin with cold wind, then handed a hand-selected packing, sent it into the cold storage, and refrigerated for 2-4 hours for complete thoroughly. Cooling, vacuum locks are packed with ice cubes with the size of the upper brick, waiting for express logistics to be sent to the country.

"This is the packaging plan for our studies for many years. In addition, the special express logistics of Jiangsu, Zhejiang and Shanghai, and the general city's double -day duality, can basically perfect the fresh taste of Yang Mei." Guo Shuai said.

The development of the cold chain preservation technology allows Xianju to sell bayberry to the whole country and global. (Photography that wooden black)

"Find Fresh China"

Help agricultural goods "break the circle"

"The fruit of the" Good Agricultural "is high, and the price is fair! The Dongkui bayberry I bought has finished eating. I bought a lot of Xianju Yangmei at home. She said, "I clicked a lot and searched the 'good agricultural goods'. I just wanted to buy fruits and order it. After receiving it, the quality was very good." Buying the Yangmei of Xianju, saving time, effort and worry. It is understood that the sales of Bayei platforms this year increased by 30%-40%compared with the same period last year, while the sales volume of Xianju bayberry increased by about 20%.

This year's Pinduoduo platform Xianju Yangmei sales increased by about 20% compared to the same period last year.

In order to enhance the value-added and premium capacity of agricultural products, promote the healthy development of the industry, promote the stable income of farmers, and help rural revitalization, as the largest agricultural product upward platform in China, Pinduoduo launched the "Find Fresh China-Duoduo Agricultural Permit" project, with the section of the order as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis as the axis. In the country's freshest seasonal fruits and vegetable ingredients and quality agricultural goods, through the prejudice live broadcast, area promotion, landmark promotion and other methods, "farmland cloud fight" is achieved "directly linked", which accurately meets 882 million consumers of 882 million consumers. Consumption demand to improve the value and benefits of agricultural products. During the event, consumers opened the Pinduoduo APP and searched for keywords such as "Finding Fresh China", "A lot of good agricultural goods", "good agricultural goods" and other keywords. Affordable good taste.

At the same time, in order to help major agricultural areas to accelerate the construction of agricultural brands, promote the upgrading of agricultural industries in various places, Pinduoduo has to formulate and improve the "good agricultural goods" standards for different agricultural products categories through the source of the source. Measures such as subsidies and other measures help high -quality agricultural products to enhance market competitiveness and expand new consumer groups. In the future, Pinduoduo will explore more new standards for Chinese agricultural products, help the formation of high -quality and famous brand agricultural products, allow consumers to worry about consume more high -quality agricultural products and help farmers get more benefits.

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