What exactly is the Carah gum added by Zhong Xue Gaoli?Zhong Xuegao responded to ice cream burning: compliance production

Zhong Xuegao responded to ice cream burning: compliance production

Recently, Zhong Xue Gao did not turn at 31 degrees at room temperature, which caused heated discussion. On the 6th, Zhong Xuegao issued a statement saying that the amount of Kara rubber in his ice cream meets national standards.

What exactly is the Kara gum added by Zhong Xue Gaoli?

Recently, Zhong Xue Gao ice cream frequently searched. First of all, some netizens posted that a sea salt -flavored ice cream under the room temperature of 31 ° C was still not completely melted at a room temperature of 31 ° C.

Subsequently, another video of netizens ignited the suspected videos of Xue Gao ice cream with a lighter to attract the attention of netizens.

It is understood that Carrageenan is a kind of hydrophilic colloid, also known as Kirin vegetable gum, stone cauliflower gum, antlers, corner split gum. Out of the chemical structure is calcium, potassium, sodium, ammonium salt of polysaccharide sulfate composed of semi -lactose, dehydrated semi -lactose.

Kara gum is white or light brown particles or powder, without odor or slightly odor, sticky taste, dissolved in water about 80 ° C, forming a sticky, transparent or slightly milky white water solution.

If you use ethanol, glycerin or saturated sucrose water solution first, it is easier to scattered in water. Boil the solution for 10 minutes with 30 times water, and it becomes colloid after cooling. Increased viscosity with water, reacting the effect of emulsification with protein to stabilize the emulsion solution.

Carla glue is widely used to make jelly, ice cream, pastry, fudge, cans, meat products, eight treasure porridge, Tremella bird's nest, soup food, cold food, and so on.

At present, the use of food thickeners in my country is based on the "National Standard Food Additives of Food Safety" (GB 2760-2014).

This standard allows a total of 45 thickeners in ice cream, of which 32 kinds of Kara gum, pectin, pectin, vascular gum, locust bean gum, and poly glucose can be used in moderation according to production needs. Thirteen limited uses such as crustacean and cauliflower gum.

Ice cream generally chooses Carla gum, locust bean gum, and Gwaer gum as a thicker, mainly considering stability and taste.

He Jiguo, an associate professor at the School of Food, China Agricultural University, pointed out that Apple's pectin, seaweed in seaweed, etc. are advocated by our daily nutrition, and Kara gums and them belong to a type of dietary fiber. A small amount of Kara gum is added to the ice cream, which is mainly the effect of thickening and compounding. As long as the content is within the standards prescribed by the state, it is theoretically harmless to human health.

For the Kara rubber that everyone cares about, Zhong Xue Gao explained it from red algae plants. It is widely used in ice cream, ice cream and drinks. The appropriate amount of Kara gum helps to maintain a relatively stable state in the ice cream.

Luo Yonghao once called "love to buy or not"

Zhong Xuegao has been the topic since its birth.

In 2018, Zhong Xuegao's "Ecuador Diamond Diamond" came out of the circle due to the "sky -high price" of 66 yuan, and claimed that the ice cream only produced a total of 20,000 pieces. Therefore, Zhong Xuegao was known as the "Hermes" in the ice cream world.

Earlier, Luo Yonghao said in the live broadcast room that it was nothing even if he sold 68 yuan a one ice cream. You love to buy or not, the founder of others is inconvenient, I am convenient. If these 68 pieces of ice cream have a French H letter and wrapped a orange packaging leather, you may feel very cheap. To give you 65 yuan, you say that we are great value, we can see around us.

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People's Daily Comment "Zhong Xue Gao's Disputes"

On July 6, the People's Daily Commented "Zhong Xue Gao's Dispute":

Among the high -priced ice cream brands that are called "ice cream assassins" by netizens, Zhong Xue Gao is famous. But recently, Zhong Xuegao's life is a bit bad. The topics such as "31 ° C for 1 hour" and "Zhong Xue Gao Ice Cream can not burns" and other topics frequently appeared on Weibo hot search.

Since its birth, Zhong Xue Gao has tightly tied the "luxury goods" to her body, and has completed the circles again and again with a topical setting. Essence Therefore, when the public discovered that Zhong Xue Gao's "scarcity of raw materials and high products" may have "moisture", it became the most worthy reason and attracted the most firepower.

Whatever marketing, after all, it is just a ice cream. For foods that eat into the stomach, safety is the first. Facing the many questions from netizens, Zhong Xuegao came out to respond one by one for the first time to answer questions. This attitude is worthy of recognition, but whether it can completely dispel the public's doubts, I am afraid that it needs to be tested in practice. In addition, the relevant departments have been investigating, and the public only needs to wait patiently, and believes that the truth will be great.

This year, the price of ice cream has received frequent attention, and it has also made the public more dissatisfied with high -priced ice cream. As a representative of "expensive", Zhong Xue Gao caused continuous controversy and had a lot to do with the public's dissatisfaction. From this point of view, Zhong Xuegao has "grievances" and belongs to the "muzzle." However, for a high -end, atmospheric, and upper -grade ice cream brand, this setting is inherently topic. Zhong Xuegao always brings by his own attributes on the cusp of public opinion.

In fact, many people do not buy Zhong Xue Gao Ice Cream, but a sense of participation in the trend of Internet celebrity. However, the factors that these consumers are invisible on weekdays are eventually transmitted to the prices visible to the naked eye.

The biggest problem with Zhong Xuegao is not because of the material, but whether it can support the high price and make people feel worthwhile?

According to media reports, in order to show its high -end positioning, Zhong Xue Gao has promoted that his raw materials have won international awards, jointly developed with global institutions, etc., but this is not the case.In consumer cognition, ice cream should still be attributed to mass consumer goods instead of high -end consumer goods.

For enterprises, the marketing of concepts and gimmicks is far from enough. Consumers' tastes will change. The market is survival of the fittest and changes.The quality of the product and the consumer experience are the core factor that determines the long -term brand.

(Tuyuan Network China Xiaokang.com Comprehensive People's Network Review, Global, Hexun.com, etc.)

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