Camping tour is hot, 212 dew camping points in Huzhou, Zhejiang are super north, second only to Hang

Not long ago, the "Urban Camping Heat List" released by the Southern Weekend City (Regional) Research Center showed that the number of Huzhou City, Zhejiang Province exceeded the number of first -tier or new cities such as Beijing, Shanghai, Guangzhou, Shenzhen, etc. Second, second only to Hangzhou. The city also has countless eye lists.

Why did Huzhou get the second list? What is the unique advantage of Huzhou Development Camp tourism? How should Huzhou play an advantage in the future and develop the so -called "tent economy"?

A camping place in Chaoyang District, Beijing. Vietnam Photo

Camping becomes a new outlet for urban tourism consumption

Following the long holiday of Qingming and the May Day holiday, the popularity of camping during the Dragon Boat Festival this year is still high, and once again occupy the "C position".

According to the information released by the data center of the Ministry of Culture and Tourism, during the 2022 Dragon Boat Festival holiday, local tourism, surrounding tourism, and self -driving tour leadership, parent -child and camping products are favored by the market; Dragon Boat Festival folk customs, farming picking, camping picnics, and drifting summer heat become the Dragon Boat Festival. The "Four Hot themes" during the holiday.

Flying Pig data shows that the number of orders for the Dragon Boat Festival of Flying Pigs increased by more than 2.5 times from the May 1st holiday. The proportion of young users and post -80s parent -child groups accounted for nearly 90 % of the post -90s. The Dragon Boat Consumption data released by Tongcheng Travel also shows that the popularity of camping tourism search has increased by more than 200 % compared with the same period last year.

Under the normalization of new coronary pneumonia epidemic, camping has become popular at the speed of visible to the naked eye, which stems from the actual needs of consumers to experience a variety of leisure methods.

The popularization of private cars, urban and rural highways and other infrastructure have been continuously improved, creating favorable conditions for camping tourism. The "Fourteenth Five -Year Plan" Tourism Development Plan "also clearly proposes" improving the supply system of tourism products "and" expanding the mass tourism consumption system ".

In this regard, relevant industry insiders analyzed that they always adhere to demand -oriented, strive to launch more new products, unlock more new gameplay, and form more attractiveness to consumers to promote new hot spots and highlights of leisure vacation. Only by continuously stimulating the vitality of the main body of the tourism market and improving the level of tourism consumption services, can we better meet the people's many levels and diversified needs, and effectively cultivate and strengthen the leisure vacation economy.

At the same time, related measures in multiple cities on the potential promotion of camping cannot be underestimated. China Urban Daily reporters combed and found that Guangzhou and Chengdu specifically set up tent areas in the city parks and green roads to guide camping and provide supporting services; Nanjing, Wuxi, Dongguan and other cities created camping festivals in the name of holidays. Drive more tourism consumption; the Xi'an Cultural and Tourism Bureau joined hands with Xiaohongshu to launch the "three -piece set of camping" support measures. It also invited experts in camping site, domestic high -quality camping operators, camping bloggers, etc. to provide training for local camping practitioners.

Huzhou's Camping Campaign's Capital Card

Starting from this spring, urban camping has entered the public's vision at an unprecedented speed, and has also attracted many cities with a keen sense of smell to try the Nuggets.

Huzhou's "City Camping Heat List" released by the Southern Weekend City (Regional) Research Center has attracted attention in the industry. On the list, Huzhou ranked second with 212 camping points, second only to Hangzhou.

In fact, Huzhou is only low -key, and it is not "simple" in itself. Huzhou is located in the Hangzhou Lake Plain and is one of the 27 cities in the central area of ​​the Yangtze River Delta. There are many aura above their heads, such as the "Core City of the Greater Bay Area of ​​Hangzhou Bay" and "G60 Science and Technology Corridor Central City"; , To the east of Jiaxing, Hangzhou in the south, the mountains in the west, the north of the Taihu Lake, and the Lake in Wuxi and Suzhou. Essence

Meng Lilian, chief expert of Sichuan Tianfu Health Industry Research Institute, said in an interview with the China Urban News reporter: "Huzhou has a thick historical and cultural heritage, rich landscape resources, and relatively developed economy. The outstanding problems faced by the triangle area. Therefore, the rise of Huzhou camping tourism is not accidental, but meets the needs of objective development. In recent years, the epidemic has raged, and local tourism, surrounding tourism, mild travel and vacation travel have become the basic form of tourism. Camping tourism just adapts to the new trend of tourism. "

"From the perspective of industry development, Huzhou ranked second in the list with the number of 212 camping points, indicating that the local camping and tourism markets are relatively mature, with more practitioners, and pay more attention to the camping industry. From the external environment, Huzhou Huang Tao, which is more suitable for development and camping in Tianshi, geographical interests, people and aspects. "Huang Tao, an observer of tourist economy, and public relations experts, told the China Urban Daily that the epidemic prevention and control is normalized. Local tour.

In order to reduce risks, people will favor more than the countryside camping, which provides an opportunity for the development of camping. Huzhou itself has beautiful landscapes, coupled with local practitioners actively exploring the new business formats, such as early morning yoga, parent -child games, bonfire party, open -air movies, music festivals, etc., which can meet tourists' vacation needs for the original ecology of nature.

In addition, the government's attention has also become a major catalyst for Huzhou camping tourism development. In 2021, Huzhou learned about the management experience of new business projects, launched the construction of camping site scenic spots, and took the lead in the nation's "Standards for Camping Scenic Area and Service Standards", "Guidelines for the Safety Prevention Guide of Camp Scenic Area", "Administrative Measures for Camping Scenic Area" The series of policy documents such as the "Leading Group and Work Responsibilities of Camping Scenic Area" and other series of policy documents, the basic conditions, camp classification, camp water supply, sanitary facilities, garbage disposal, service facilities, safety management, epidemic prevention and control, emergency rescue, and emergency rescue of camping camps The standards were standardized and refined, and the first batch of 20 Lukai camp scenic spots were completed. While completing the upgrading of the existing scenic area camp, the city also regulates a number of non -scenic spots camps, and will be camped by specific areas in Huzhou, such as Moganshan Town, Xiaofeng Town, Tianzi Lake Town, Hangzhou Town and other camping. The camp is divided into key areas.

According to the relevant person in charge of the Huzhou Culture, Radio, Film and Television Tourism Bureau, in the future, Huzhou will further strengthen the standardization, scenicization and digital construction of camping camps, make every effort to promote the healthy development of the camping site industry, and strive to build Huzhou into the Yangtze River Delta and even the country's most influential influence in the country. Powerful camping destination.

Multi -party collaboration optimization development model

Although Huzhou is working on camping tracks and has already walked in front of many cities, as far as the industry's overall development is concerned, my country's exposure business is still in its initial stage, and the shortcomings faced in the development process are more obvious.

Zhang Dexin, Executive Dean of the Cultural Tourism Innovation and Entrepreneurship Research Institute, said in an interview with the China Urban News reporter that at this stage, it should still look at the development of camping with a calm look. For example It is even dangerous when going out to camping without development and banning venues; when going out to camping, it is very dangerous.

Zhang Dexin further pointed out that some camps with corresponding public facilities and services are lagging. Many countryside has no toilets and garbage treatment systems, and the environmental awareness of campers needs to be improved. Some attractions are often piled up after the holidays, which not only affects the public environment.

According to Ai Media Consultation, the market size of the domestic camps in 2022 may reach 35.46 billion yuan. Under this trend, how to develop a "tent economy" has also become a question worth thinking about by cities such as Huzhou.

In the opinion of Wang Degang, an expert in the think tank expert of the Institute of Cultural Tourism Industry Innovation in Shandong Province, the tourism experience was more competitive than anyone who played professionalism. Every link of the exquisite camping supply chain needs to test whether it can provide products and services that can provide equal efficiency and quality.

"In fact, the first camping tourism base, which started to start with the responsibility to highlight reform and innovation, raise the banner of camping tourism, and contribute to the high -quality development of Chinese camping tourism." Meng Lilian said that from the current point of view, despite the blind spots and blockage of camping tourism, blocked the blockage Points and pain points coexist, but the camping tourism industry must adhere to reforms and promote breakthroughs, innovation and development. "It is necessary to put rich camping tourism products and upgrade camping tourism services in prominent positions, attach great importance to the development of camping tourism -related products, and ensure the safety, comfort and richness of camping tourism." Meng Lilian suggested.

Dai Bin, the dean of the China Tourism Research Institute, believes that it should be not to be blocked. He admits: "Camping is one of the components of tourism and leisure at the moment, and orderly guidance is important. It is recommended that the government promptly introduce corresponding standardized documents to guide conditions. Special camping areas are added outdoor space, encouraging relevant enterprises to provide richer camping products, and strengthen the concept of popularizing the "no trace mountains" concept. "

In addition, practitioners have suggested that we should pay attention to strengthening the combination of the dew camping tour and the creation of the homestay gathering area, relying on the original mature RV camping site, and combining with the equipment manufacturing enterprise to allow the camping site to develop for a long time. Only the healthy development of the industry can camping more stable and farther brought tourists to "poetry and far away."

■ China City News Reporter: Zhang Yaxin

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