Jia Zhangke talked about the potential crisis of Chinese movies: Do not make Chinese movies as the main theme store, giving all movies a certainty

Author:Time Network Mtime Time:2022.07.08

Time Network News The epidemic entered the third year, and the surrounding environment has changed again. Instead of getting out of the predicament, the film industry has ushered in more difficult challenges.

Recently, Jia Zhangke said in an interview that the film will not lose the audience. The root causes of all the film industries now are actually economic issues. He called for a equal and certain environment for all movies to encourage diverse types of creation and multiple investment patterns, and do not do the main melody; hope that cultural policies can also develop and cooperate with multiple exchanges and cooperation like economy.

"I look forward to our Chinese movies in a period of certainty, so that those of us can work hard for the movie.

The short film "Visit" shot during the epidemic of Jia Zhangke's epidemic

Jia Zhangke said: Under the epidemic, other crisis hidden in Chinese movies. The unpredictable epidemic has the impact of Chinese films in these three years, such as the decline in box office, decreased works, including the decrease in international exchanges. These can be pushed to the epidemic. But I feel that after the epidemic, you have to face real Chinese movies.

Some problems brought by the epidemic can be solved immediately with the dispersion of the epidemic. For example, ask the audience if they will return to the theater? I think this is a pseudo -proposition. As soon as the epidemic is over, as soon as the attractive movie is painted, the audience will naturally come back.

However, there are some problems that are actually covered by the epidemic, and it is not solved by the epidemic. These heavy problems are required to face and bear all the film workers, and even the audience in China.

The first is that in recent years, the type of success is too single. For example, we are too dependent on the schedule. As a cheap and normalized entertainment consumption, the movie can watch one or two games a week, and now it becomes only the Spring Festival or the popular schedule. This is not normal;

The second is some potential and abnormal competition. For any business industry, certainty is very important. What is certainty? For example, some movies, when they are filming, know when it can be released, and the entire announcement and operation are smooth.

Jia Zhangke participated in the short film "The Final Director of the Earth"

However, there are a large number of small and medium -sized films, especially the artistic film of exploratory, experimental, and young directors, but it is full of uncertainty. To put it bluntly, after shooting, two years or three years can get a screening permit, and no one can make it clear. Such uncertainty brings great concern to the industry. Money, investment, and investment will not invest in these movies, and our talent reserves will have problems.

We turned out to be a very lively diversified investment pattern, and now we may have become it. Then everyone is the main melody. It is safe and it is certain. Therefore, we cannot make Chinese movies only make the main melody specialty store. This is a practice to be completely irresponsible to Chinese movies, descendants, and descendants. I can not say this. Hello everyone, but I want to say it kindly, for a long time, this is a big problem, and I really ca n’t do that.

I just want to call for one thing: to give all the movies an equal and certain environment. With certainty, everyone's life is better, otherwise two -thirds of the producers and directors are sad.

Faced with the issue of diversified creation of domestic films, Jia Zhangke expressed that he hoped that the types we could imagine and could not imagine could be filmed, and they could enter the market with certainty. We used to have such a period of time, but recently have become more and less certain. I think it is actually similar to the stock market. The turbulence of the stock market is also related to uncertainty. The potential real crisis of movies is also uncertain.

Article Source: Weibo account "Entertainment"

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