Heqing Xinhua Silver Military Village: Ancient non -heritage techniques express modern design

Many young people's impression of silver utensils may still stay on traditional patterns carved with peony and dragon and phoenix. Walking into the workshop of Xinhua Silver Craftsman Village, Heqing County, in the hands of the principal Li Jie, the silver utensils and gold, copper, wood, ceramics, enamel, bamboo editing and other processes are combined. , More practical, can realize "everything is used."

The combination of ethnic minority skills with the public aesthetics and finding a wider market is also the original intention of Li Fuming, general manager of Heqing Li Xiaobai Cultural Heritage Co., Ltd. The company has established exchanges and cooperative relations with many universities at home and abroad. These works that express modern art design with traditional production techniques have also been recognized by the market. The specialty store of the "Li Xiaobai" brand has covered more than 60 cities across the country, and there are 8 online platform sales. Exhibition halls have been set up in the United States, Australia, the United Kingdom, Japan and other countries.

Hong Fengzhi, chairman of Heqing Yincheng Cultural Tourism Development Co., Ltd., introduced that as the core support project of the characteristic town -Heqing Xinhua Silver Town, the Xinhua Yinlian Village Entrepreneurship Incubation Park has now introduced more than 120 businessmen. A total of 82 non -genetic inheritors at all levels include 2 national inheritors and 3 provincial inheritors. Direct or indirectly drive more than 2,000 people to employ.

"After being put into operation in 2019, the annual sales of Xinhua Silver Craftsman Village reached more than 3 billion yuan. During the epidemic period, we gradually began to try online sales." The Shanghai -Yunnan Union Cooperative Live Base in Heqing County was established to provide services for Heqing Entrepreneurship Talent Online Entrepreneurship. At the same time, the company also launched different cooperation methods with different types of anchors. Between the anchor, it can be divided according to the sales ratio or directly.

However, in his opinion, retaining live talents is the key to promoting the sales of e -commerce lines. For this reason, Hong Fengzhi recruited two anchors from Shenzhen and Suzhou through the way to avoid food, accommodation, and rent. After settling in Yinshi Village, the sales of the two live broadcasts were maintained at hundreds of thousands of yuan. Driven by various types of e -commerce anchors, in 2021, more than 120 online active silverware sellers in Xinhua Village reached 564 million yuan in online retail sales throughout the year.

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Spring City Evening News-Kaiping Journalist Sun Qinxia Photography Report

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