Wine companies taste fresh ice cream, cultural tourism aims at small ice cream, how far can the high -priced ice cream in capital marketing and online speculation still go?

A new form of ice cream in recent years

In scenic spots, amusement parks, museums and other places

Quietly launch

Stove the large market for cultural tourism

It is cultural and creative ice cream

Experts said

Cultural and creative ice cream popular Chinese scenic spots

Only to make the capital smell the ice cream business opportunity

"Cultural and Creative" and cultural brands are combined

The price is still within the scope of consumer acceptance

But the routine of net red ice cream is more direct

Change the packaging and improve the taste

Use emerging social media marketing to create gimmick

Tightly tied the "luxury goods" to your body

Use topic settings

Doing marketing on the platform

Completed the circle again and again

Continuously refresh the sales record of ice cream

Zhong Xuegao was established in Shanghai in 2018

In just four years, it has become the "ice cream assassin" in the eyes of the public

Experts point out in consumer cognition

Ice cream should still be attributed to mass consumer goods

Not high -end consumer goods

For enterprises

Marketing with concepts and gimmicks is not enough

Product quality and consumer experience

Is the core factor that determines the long -term brand

It is not difficult to find out carefully

The marketing method of net red ice cream is still a bit familiar

Do you think of the fierce milk tea war in the first two years?

At that time, the net red milk tea brand was one after another

The price is also fired to dozens of yuan a cup

Makes people unable to drink

And products that are given high prices like this

It's not uncommon now

High -priced water, high -priced ice cream, high -priced milk tea

Suddenly we discovered

Consumer products in daily life

As soon as it changes, it becomes a luxury

Then these high -priced products are valuable for geometry

Taking Zhong Xue Gao as an example

Some people in the industry pointed out

The cost of pure milk ice cream does not exceed 5 yuan a one

Coupled with the cost of transportation and middlemen

The maximum does not exceed 9 yuan

Then it is more than a dozen

Where does the price of tens of yuan come from?

Use consumers' curiosity and hype

In addition to making ice cream manufacturers earn a lot of money

Dealers are also making money

Take Snow Lotus Ice with 5 cents as an example

There is only two or three pieces of profit for the store to sell a box

Far as much as selling a Zhong Xuegao's profit

For profit

Business mixes a high -priced ice cream in low -cost ice cream

Make money by using consumers who are embarrassed to put back

You can understand

Speaking in my mouth, it's not strong buying and selling

The routine makes you have to buy

Consumers' curiosity and self -esteem

This has become a bargaining chip for merchants to make money

Fortunately, from July 1 this year

The State Administration of Market Supervision was released

"Regulations on Optical Price and Prohibition of Price Fraud"

Started implementation

It is stipulated that the operator should not only mark the price for the product

You should also clearly inform consumers all information about the products

Otherwise it will be regarded as price fraud

In addition to strictly checked the size price

Regulatory department's behavior of false publicity of ice cream manufacturers

Nothing soft

2019 Zhong Xue Gao

Because of promoting a ice cream "without adding a drop of water"

Being in Huangpu District Market Supervision and Administration Bureau of Shanghai

Administrative penalties of 6,000 yuan

Strictly manage consumer rational consumption of government departments

The high price of the stabbed to the public will eventually be made

Merchants who are anti -stabbing false hype

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