Intelligent washing is favored by the market. Hisense washing machine announced the "Double Million Plan"

Text/Yangcheng Evening News all -media reporter Huang Tingtu/Interviewee confessed pictures

On July 9th, at the "Champion Washing Out of Fan Enjoy" 2023 and the launch of the World Cup Marketing Launch Conference, Li Qiang, Vice President of Marketing Headquarters and Vice President of the refrigerator company of Hisense Group, released "In the next three years, it serves 1 million users' smart washing and care scenes, increases the sales of 1 million washing machines, and creates a new championship in the future with smart technology and new scenes.

According to the data of Aowei Cloud, in 2021, major manufacturers have upgraded the structure, form, functions and needs of the product. Intelligent washing is favored by the market. The intelligent penetration rate of online channels is 34.4%and offline is 41.8%. Among them, Hisense washing machines have created diversified smart scenarios such as good products, new technology, and intelligent experience for users to create a new demand for high -quality life for consumers' new demand for high -quality life for users.

Di Huizhong, chairman and president of Hisense Home Appliances Group, said that 2022 is the year of intelligent and fruitful results in Hisense washing machines. With the blessing of the intelligent strategy of Hisense Group, Hisense washing machines will continue to strengthen scientific and technological innovation, open up new tracks, and achieve new development. In the future, it will continue to promote the healthy development of the industry with advanced technology and bring a high -quality smart life experience to hundreds of millions of families.

Since 2020, Hisense washing machine has deeply cultivated the field of steaming and washing and protecting, becoming the industry's first standard leader and drafting team leader unit in the industry. Whip the clothes to enjoy the maintenance of "fibetic vitamins" during the care process, and successfully penetrate the concept of high -end clothing to "steamed and wash" into the consumer cognition.

Hisense washing machine also applied AI technology to the drying process, and launched a bright C2 drying suit that focuses on high -end washing, equipped with AI renewal washing technology. Intelligent adjustment of the concentration, temperature and roller speed of steam to achieve fine care for luxurious fabrics such as cashmere, silk, and luxury products, dust removal, sterilization, and wrinkles. In addition, with the help of powerful AI intelligent induction technology, Hisense Bright C2 washing and drying care set can also automatically feel the local weather, water quality and user habits, and adjust the protection parameters accordingly.

Source | Yangcheng Evening News · Yangcheng School

Responsible | Xu Zhangchao

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