Why does ice cream become "assassin"

(Video production: Qu 玉 ： （)

Qu Yanwenziyu, the website of the Central Commission for Discipline Inspection, was reported to pick up an ice cream in a convenience store. It seemed ordinary. When the checkout was at the checkout, it was found that the price was amazing. Netizens ridiculed the "ice cream assassin" of the stabbing wallet, which caused heated debate and became synonymous with high -priced ice cream.

In summer, many people like to eat ice cream. Why should the ice cream that should be "flying into the home of ordinary people" becomes a stunning "assassin"? Reporters conducted an investigation.

High -priced ice cream is not clearly marked, selling with cheap ice cream

From July 4th to 7th, the reporter visited some convenience stores and fresh supermarkets in Xicheng District, Beijing found that although most stores were marked with ice cream yards, there were still a few problems such as incomplete price tips, renewal or even Zhang Guanli.

In a convenience bee shop, the reporter asked the clerk about a grape -flavored ice cream without a price tag. The clerk suggested "scan" and scan the code of 9.8 yuan. In a family of seven fresh supermarkets, a non -price -tag brand ice cream "mixed" into the Hagens Dazas counter, and the price tag of other counter cheese products was attached to the ice cream freezer. In a multi -point supermarket, different brands of ice cream such as Zhong Xuegao and Mengniu are mixed in a freezer. Only a few cost -effective tips. From the perspective of the code scanning, the maximum price difference is more than 12 yuan.

"Ice cream has become a 'Assassin'. First of all, there is no clear price, and consumers' right to know and choice are not guaranteed." Chen Yinjiang, deputy secretary -general of the Consumer Rights Protection Law Research Association of the Chinese Law Society, told reporters that consumers holding ice cream When I went to checkout, I found that the price far exceeded expectations. Even if the payment was completed, it violated the willingness of real purchase and was forced to accept high prices.

"The most disgusted consumer is that high -priced ice cream is sold with cheap ice cream and does not make a clear price." Chen Jian, director of the Complaint Department of the Chinese Consumer Association, said that the price marking is the deserved obligation of the operator. The Consumer Rights Protection Law Article 8, Article 13 of the Price Law, and Article 5, 6, and 12 of the "Significant Price and Price Fraud" shall be implemented on July 1 From the perspective of snow cake sales, there are indeed some operators do not have a clear price and infringe on consumers' right to know. "

Ice cream is difficult to serve at high prices, and gimmicks cause doubt

Among the convenience stores and fresh supermarkets visited by the reporter, the highest -priced domestic ice cream is Zhong Xue Gao strawberry white coach ice cream. It is produced in Nantong, Jiangsu, with a single specification of 75 grams and a price of 22 yuan. The other style Zhong Xue Gao Ice Cream is also priced between 14 yuan and 17 yuan.

The e -commerce platform shows that Zhong Xue Gao's "Apricot Yu Years" ice cream, 280 grams per box, two boxes of binding sales, the total price ranges from 190 yuan to 239 yuan, promising "melting and refund". Yili "must be happy" ice cream. Its "group fan" single -branch specifications are 75 grams, and the price of 4 will be between 60 yuan and 79.9 yuan. The ice cream launched by a well -known white wine brand and Mengniu, the net content of 75 grams of single cups and a price of up to 410 yuan for 3 cups.

Of the 10 consumers interviewed by reporters in different blocks in Beijing, 9 people believed that the price of related brands of ice cream was outrageous, and they would not buy or buy it again. One thought "may be expensive." The interviewees said that the unit price of ice cream should not exceed 5 yuan, "missing the brand as a child."

The person in charge of an ice cream manufacturer in Northeast China told reporters that the price of ice cream raw materials is indeed rising, but there should not be such a large price difference between different brands. It's already very high. "

The picture shows the cold drink area in a supermarket in Shanghai. Citizens are buying ice cream. (Picture source: Vision China)

In Chen Yinjiang's view, ice cream is a full competitive product, and the enterprise has the right to pricing. If the price is reasonable because of factors such as raw materials price increase and improvement of the quality of the process, it is understandable. The concept to increase the price, rely on fancy marketing to increase short -term attention. The reporter found that, in addition to the price of some ice cream brands, excessive packaging must be vigilant. In the typical cases of commodity over packaging law enforcement released by the State Administration of Market Supervision in April this year, the problem of unqualified gap rates of a brand Louvon Yingyue series ice cream packaging has attracted much attention.

"As far as the ice cream industry is concerned, we will resolutely oppose any form of overpowing." Chen Jian said that excessive packaging brings waste of resources and environmental pollution, causing the actual value of ice cream to be seriously inconsistent with the packaging. The benign competition in the whole ice cream industry.

The cheap ice cream is favored, and the authentic price is the right way

The reporter noticed that while the "ice cream assassin" stabbed consumers, the old brands cheap ice cream were favored by more and more consumers, and were affectionately called "ice cream guards" by netizens.

According to Meituan platform data, in June this year, the volume of cheap ice cream orders exceeded one million orders, and the related search volume of "ice cream wholesale" increased by 323%year -on -year. Since July, the "Snow Lotus", which has not risen for many years, has increased by 199%over the same period last month; the "light ice bricks" that have grown up for several generations of Shanghai people have increased by 88%month -on -month.

"Net red ice cream is very high, but cheap ice cream is still the mainstream of consumption of takeaway platforms." Ma Cong, the person in charge of consumer research in Meituan platform, told reporters that from the overall order price in June, the proportion of ice cream under 3 yuan accounts for more than 70% "The taste of childhood is back."

In Chen Jian's opinion, the quality assurance, nutrition, health, simplicity and environmental protection, and cheap and high -quality ice cream can be more popular with consumers, and go further and further in market competition.

"We believe that the development of the ice cream industry should pay more attention to product quality, and win the favor of consumers with excellent quality and nutritional safety; pay more attention to the needs of the public, and take care of the cost -effectiveness while adhering to the innovation of product innovation, so that consumers will experience more social development belt The welfare of life comes; pay more attention to environmental protection, simple and moderate packaging, oppose waste of resources, and practice green low -carbon production; more attention to reasonable pricing, integrity publicity, prevent gimmickness, false marketing, and make consumers understand consumption and pay with confidence. " Chen Jian told reporters.

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Edit: Liu Yuanhang

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