Industry | "Earth" and "tide" of rural picking tour

Author:Cultural Tourism China Time:2022.06.14

American writer Richard Love proposed the term "Natural Deficiency" in the book "The Last Children in the Forest", referring to children who are living in the city, surrounded by a large number of electronic products, and the opportunity to contact nature Greatly reduces some psychological problems. Affected by the epidemic, many offline teaching in primary and secondary school -based kinds of kindergarten launch the network model. Children "houses" are at home, with computers, mobile phones, and iPads as accompanied by nature. Children's healthy growth. Therefore, it is particularly important to feel natural.

With the increase in the popularity of outdoor activities represented by surrounding tourism and rural tourism, the arrival of the picking season brings colorful integration to outdoor activities, and gradually becomes the first choice for parent -child experience, family gatherings, friends to travel, and exposure to outdoor. The supply side of rural tourism products this year is gradually optimized, and the content is richer.

In February this year, the State Council issued the "Fourteenth Five -Year Plan for Promoting Agricultural and Rural Modernization" (hereinafter referred to as the "Plan"). "Planning" proposes to optimize the rural leisure and tourism industry. Relying on the advantages of rural scenery, green water, villages, village architecture, native culture, folk customs, etc., a number of key leisure agricultural counties, leisure agricultural boutique parks and rural tourism key villages and towns. Promote the integration of industries such as agriculture and tourism, education, and recreation, and develop new casual agricultural formats such as rural health, science science, farming experience, leisure fishing, and homestays.

The "Planning" proposes to improve the rural industrial system. Relying on agricultural and rural resources as the main body, the peasant as the main body, cultivating and expanding the modern species, rural characteristic industries, agricultural product processing circulation industry, rural leisure and tourism industry, new rural service industry, rural information industry, etc. Cooperative development of rural industrial system. Focusing on the expansion of the second and third industries, the vertical extension of the industrial chain, the horizontal expansion of the industrial function, and multi -direction to enhance the rural value.

Village picking tour is "soil" as the root

As a new type of leisure format that has risen rapidly in recent years, rural picking tourism is not only favored by consumers with participation, fun, and entertaining, but also drives the sales of agricultural products, catering, accommodation and other consumption. A beautiful landscape. Even if the price of fruit picking is much higher than the market price, consumers are looking at the experience process, feel quiet and comfortable between landscapes and fields, and temporarily release the anxiety in the city.

In the implementation of the rural revitalization strategy, a number of local characteristics have emerged and continuously exploring the development of modern leisure tourism agriculture and rural tourism integration. The rich rural village "picking and traveling" has become more popular, which has also led to the development of the rural tourism industry.

Yuyao City, which has the title of "China Barber Township", recently launched an experience activity with the theme of picking bayberry, gathered in the eight Yangmei main producing district towns and towns in Yuyao. It is understood that Yuyao's bayberry has an area of 100,000 acres and is expected to produce 35,000 tons this year. It has now entered the peak picking season. To this end, Yuyao Wenlou planned to launch 10 "Yuyao Yangmei China Red · Microclavity Open Season" tourist route, allowing citizens to not only experience Yang Meicai's fun, but also feel the comfort of Yuyao's micro -vacation.

"Picking Tour+" combination boxing

Low density, slow pace, short cycle, and close distance are the current way of travel for consumers. As the main industry of rural tourism, how to continue deepening and refinement in the current research and development of rural tourism products, rely on local advantages, tap unique selling points, build main projects, and push the original scattered or small -scale main industries to a large -scale development model And market -oriented function implantation, increasing consumption points such as sightseeing, experience, photography, weddings, shopping, festivals, activities, etc., increasing tourists' participation is an important part of upgrading high -quality development. For tourists, they are not only paying for products, they also pay for experience.

Pick+travel upgrade

As a picking garden, there are usually good natural features and unique resource endowments in the surrounding area. It concentrates manpower, material resources, and financial resources to build a brand of special picking brands, and is called the brand of local characteristic scenic spots. Let beautiful villages the first choice for rural tourism. In addition to picking guests, the continuous increase of the format is also a project for picking gardens, such as fishing, and current fire camping projects, not only attracting tourists, but also the company's group building guests.

Create highlights for projects and consider issues from the perspective of consumption is the key to success. In addition to picking, some farms are still retaining guests, allowing guests to continue their homework for continuous consumption. For example, developing a variety of products on products on products, tourists can be packed and brought home after eating, or settled through the WeChat Mini Program to buy products at any time. Make rural tourism not limited to farmhouses, one -day trip, and walked out of the traditional old road.

In the cherry ditch scenic spot of Hongshan Street in Luoyang, in addition to the picked by thousands of acres of cherry, there are also catering, special homestays, agricultural and sideline products, and the scenic area has opened games, blind boxes, enjoyed the theme of surprise, allows children and children to make children and surprises. Parents are full of interest, and they are still overwhelmed.

The essence of picking the economy is to sell experience. Ordinary agricultural products have sold their wings with high prices.Good content allows everyone not only to see the green mountains and green water, but also feel fun.On the basis of the combination of agricultural travel, combining consumer needs, tapping agricultural culture, expanding local culture, designing high -quality tourism routes, improving tourism facilities, and working on catering and explanation will make rural tourism more attractive.Responsible editor: Gou Xiaoqing

- END -