News survey | Flower ice cream stir up the ice city cold drink market: Look at the frequent creativity of old real estate brands, and take the summer protagonist!

Tile -shaped, triangular tower, 3D style, flying fish -like, cake -like ... While the net red ice cream is frequent, pure Harbin real estate goods are not weak in creativity. Full of vision, take a sip, smooth and refreshing, let people "break the defense" immediately ...

Recently, topics such as "ice cream assassin", "sky -high ice cream", "ice cream freedom" and other topics have been dominated by the screen. For the time being, the price of ice cream is not said, and these "fancy" ice cream that are both beautiful and fun and delicious, just commented: The era of "ice cream kaleidoscope" is here!

Recently, the reporter visited Harbin's large -scale commercial supermarkets, manufacturers, and cold drink halls. It was immersed in the flowers of the ice cream market. Driven by the "Internet celebrity" ice cream, Harbin Real Estate ice cream has also continued to innovate, creative, striving for gorgeousness, stirred the ice city, cool this summer ...

Qunli large business super inner ice cream "Qunying Club".

"Qunyinghui" ice cream industry "Dou Yan"

On the 2nd, the reporter came to Qunli, a big business, and the colorful, dazzling ice cream and ice cream in the freezer, everything, it really responded: "Only you can't think of it, without you can't eat it."

Haagen -Dazs, Hawaii, Bazhi, He Lu Xue, Menglong, Zhong Xue Gao, Shenyang Forbidden City, etc., from 4 to 99 major brands, all presented in front of the eyes, it is simply the "ice cream world" Qunying ".

Yao Mingchao, the head of the Food Store of the Great Baccarat Food Museum, told reporters: "The ice cream and ice cream in the shop have 120 kinds of items. Compared with last year, the newly added Yida Yida, Monko, Ice and Snow Monster, etc. More than 30 kinds. "

In the convenience stores around the south gate of Northeast Agricultural University, most of the students who are less than 20 yuan like ice cream categories. The owner of the convenience store told reporters, "We sell something new, and the peak sales season is May and June. The students are hunting and are willing to pay for the" fresh "."

In the supermarket around Dao, Nangang, and Xiangfang Community, the reporter found that old brands with stable prices and "close people" are more popular, such as Lao Dingfeng, De Shi, Yili, Huayi, etc.

Malline Belong selling points.

Harbin business card "Creative ice cream" is here

Malline popsicles have a century -old history. On the 3rd, the reporter came to the sales point of the Mallin Beloe on the Central Street. I saw the tourists who scrambled to buy a long line, and the sales were hot, becoming the eternal scene of Central Street.

"Sweet but not greasy, with incense in the ice" is the main characteristic of Malline popsicles. It adheres to traditional craftsmanship and does not add plant cream and artificial cream. This is why it is delicious.

Yang Dapeng, director of the Malloul Cold Drinking Hall, told reporters: "About 2014, Malline's original popsicle was 3 yuan/branch, and it has been 5 yuan/branch. At present, 15,000 to 20,000 brands are currently sold. 30,000. "Due to the repeated epidemic in recent years, tourists have decreased, and sales have not returned to the" highlight "moment before the epidemic -50,000 or 60,000 daily sales.

In the Malloul Cold Drink Hall, the reporter saw that the "handmade creative popsicle" launched at the end of June has 4 flavors, and the Mallinl Hotel and Saint Sophia Church are shaped. The soul collision of the famous food.

According to Sun Zhenyang, the technical director of Malline cold drinks: "Handmade creative popsicles, using pure milk, Daxinganling wild blueberry original juice, wine brewing osmanthus, Luzon mango, and low fat content as raw materials. Do 200 to 300 daily, and are preparing to expand production, reaching 1,000. "

Lao Ding Fengwen Innovation Ice Cream is freshly released.

Open the "new home" for a century -old taste

"450 grams of 12 yuan, a variety of flavors. I bought old -fashioned bags for ice cream all year round." Ms. Gao, who lives in the Gunli Homeland, has a solid affection for old brands with stable prices and quality.

On the 7th, Lao Dingfeng, an old -fashioned company with a century -old history, also launched cultural and creative ice cream. In the General Store of Daowai District, the reporter saw that the three colors of purple, pink, and yellow re -engraved the cultural and creative ice cream with the image of the old Dingfeng general store, attracting many customers to stop and watch.

At a glance, I crossed the century instantly; bite a bite, cultural impact. Qianlong's imperial pen and royal tribute spread all over the north and south of the river ...

"This year, there were 14 new varieties including cultural and creative ice cream, sea salt Rum, strawberry, cream ice cream, etc." Zhang Xunhui, the sales director of Lao Dingfeng, told reporters, "These products are all traditions inheriting the craftsmanship of old Northeast. Ice cream, use hand -made direct irrigation, pour milk, sugar, oil and other raw materials into the mold and pull out the mold. "

The old Dingfeng ice products that have always been familiar with customers are mainly divided into three major series. One is the classic series based on Rum as the raw material, and the other is the creamy series with traditional milk as the raw material; the third is mung beans, hawthorn and other Longjiang green products are raw materials and secrets.

"The new products we are continuously launched are all developed on the basis of these three series of products. Essence

In the past month, five new stores including Songbei World Trade Store, Qunliben Mountain Store, Gongnong Street Mechen Store, have successively opened. At present, there are more than 100 stores in Lao Dingfeng. Lao Dingfeng's pastry and ice products are constantly having "new homes", which is more convenient for consumers to buy.

Antarctic cold drink hall.

From strategic to product new "appearance"

Large eyes, white belly, and black fluff. This year, the Antarctic Cold Drinking Hall launched two cartoon popsicles representing the image of Antarctic cold drinks, which are chocolate and strawberry flavors. On the 5th, the reporter saw a "young lady" in the Antarctic Cold Drink Hall with a large business superior.

The reporter saw that fresh milk popsicles, rum ice creams, and various freezers were placed in the freezer. The freezer reads on the freezer: "Made in fresh milk, know a bite."

The milk source is good, and the popsicles can be better. In July last year, the Antarctic Cold Drinking Hall and Wanjiabao conducted strategic cooperation with Wanjiabao. Relying on the quality accumulation of the "Chinese old name", they realized the upgrade of files with the high -quality milk source of Wanjiabao Juanshan Ranch.

The first popsicle factory of the ethnic industry established in 1946, the Antarctic popsicle factory. Now, after the overall innovation of strategic and products, the "ice" figure of the Antarctic Cold Drinking Hall is reproduced in the streets and alleys of Harbin.

Liu Jingyong, general manager of the Joint Marketing Department of Antarctic Cold Drink Company, told reporters: "After the cooperation between the two parties, the traditional craftsmanship was revived. At the same time, it was refined and innovated with users as the core in terms of color, fancy, and taste."

Last year, the Antarctic Cold Drinking Hall was 4 major categories and 17 products. This year, there were more than 20 models, reaching more than 20 models.

Liu Jingyong said: "In the future, we will make new development and breakthroughs based on the goal of creating a complex of brand and feelings, and continue to work on the road of product development."

Source: Lottery News

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