Pomegranate Master 丨 Ashbik Nunhan: Use anime IP to empower Xinjiang Cultural Tourism Industry

Altay Youth Cultural Media Co., Ltd. General Alspikanhan has always adhered to his dreams and engaged in animation director and animation design. The Xinjiang Winter Tourism Promotion Animation IP image of Xinjiang Tourism Snow Monster Ale won the Best Animation Image Award of the 4th Animation Award of the Chinese Culture and Art Government Award organized by the Ministry of Culture and Tourism in 2021. This is also the first Xinjiang Anime IP to get this Award.

Anime IP image Snow Monster Ale's overall design is thick and cute, combined with Altay's tourism elements, and is loved by local and foreign tourists. Now it has derived nearly 50 related cultural and creative products of categories. Anime IP image Snow Monster Ale not only increases the popularity of local tourism brands, but also empowers Xinjiang's cultural tourism industry, and has created a new format and new growth of Xinjiang's cultural tourism industry.

Reporter Gayanal Nourbk

Director Gayanal Novebek

Camera Zhao Changfu

Huyun

Thank you Altay City Rong Media Center

Producer Xue Jing Yu Lei

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