The Caoheyu Impression City ushered in the first anniversary, this new experience of the upgrade of the space trend exhibition

The Caohejing Impression City ushered in the first anniversary of its opening. A few days ago, the "IN Elephant Space, Tide To Strike" Into X Tokidoki, the first anniversary of the space trend exhibition of the "IN Elephant Space, Tide to Strikes", which was jointly launched by TOKIDOKI. Essence

It is positioned as "Shanghai Chao Play Life Base". Through this theme event, Shanghai Caohejing Impression City will conduct an in -depth cooperation with the well -known tide game brand through this theme event to achieve inspiration collision with the trend and create inspiration. Upgrade the new experience.

Innovate and upgrade the new gameplay new gameplay

At the entrance of the main entrance of the Impression City in Shanghai, the theme of "IN looks like space, tide to strike" with a sense of technology has attracted a lot of attention. The entire door is in space. The left and right sides are TOKIDOKI and INTO's two IP images sit on different planets. Welcome consumers to explore the space.

The original IP image IPO of Shanghai Caohe Fang City represents each dream life exploration. Like the trend of the generations of the Z, the young people in the Z -generation are pursuing excellence, dynamic, and fresh, and have been on the way to explore unknown. After experiencing the challenge of the epidemic, INTO took the "INTO" rocket to space and found and spread love energy with Tokidoki. The Shanghai Caohe Embelica Impression City hopes that through this space trend exhibition, it will convey its active exploration and innovative IN nuclear spirit to awaken the dull heart of consumers who have not gone out for a long time.

As the opening theme exhibition of the first anniversary series of theme activities, the original IP image of the mall and the trend of IP image of the same mechanical attribute Tokidoki for in -depth linkage. Entering the main exhibition area on the first floor of the mall, the entire exhibition area takes the concept of space as the theme of the scene. The device is shining. Consumers can not only punch in here, experience the immersive experience of exploring unknown space, but also can participate in various theme handicraft activities such as poke embroidery, 3D three -dimensional painting and INTO Pindou Pewin DIY to fully experience the fun of trendy handicrafts.

In addition to the cool theme devices and hand -made DIY activities, Tokidoki co -branded China Lunar Monthly Lunar Blind Box and Astronomical Gancae also launched here, bringing an immersive tide experience to the Terminal Z -generation young man who is keen on trendy toys.

Multi -benefit cities "fireworks"

The first anniversary celebration theme event of the Shanghai Caohe Embelica Impression City also brings diversified activities such as "Hearts Surging" for a big and offline dating party, "Enjoy 1 Cup" Coffee Festival, and gives different consumers with multiple dimensions. Trending life experience.

On July 10, Caohejing Impression City joined hands with the nation's well -known website Zhenai.com's high -quality social gathering platform "Seeu to see" to organize the "Heart Surging" love adventure dating party, for the high -quality single men and women in the Caohe Park Park Expand the circle of friends, make the opportunity to get rid of the order in fun interaction, and have three surprises and ritual blessings.

From July 15th to July 24th, buy coffee machine collection cards and limited cups in the designated shop of "1 Cup of Cup Lai" in the "1 Cup of Lai Lai". With cards, "Coffee continues to move bricks", "a bunch of coffee first" and other copywriting sentences directly hit the worker's heart. Atrium pop -up shop participated in the surprise lottery.

In late July, the theme adventure park of "Playing Turning Space, Infinite Tide Fun" will also meet with consumers to continue the IN nuclear tide play experience of the space trend exhibition, bringing a good place for summer fun to the surrounding parent -child family. Pre -sale in the near future.

During the anniversary celebration, Shanghai Caohe Li Impression City also carefully prepared multiple consumption discounts such as college entrance examination students, double membership points, public comment group purchase, full consumption gift, Inclub membership renewal, and value -for -money exchange. Online and offline consumption scenarios to burn the city "fireworks".

Consolid the project "Shanghai Chao Play Life Base" positioning

Since the opening of Shanghai Caohe Fang Impression City, it has continuously enriched its own industry layout and constructs a diversified trend consumption scenario to meet the consumption needs of various groups. In order to strengthen the characteristics of trendy brand formats, retail upgrades have been upgraded to the sports retro innovation brand adidas Original, street life sports brand MLB, fashion and business perfect integration of women's brand Lily, cultural heritage jewelry brand rope, etc., to help add the trend atmosphere to the field , Continue to lead the fashion trend. In order to facilitate the needs of white -collar workers and family customer bases, the introduction of well -known brands such as Teng Ji Xingfan dining room, Sushiumajin Port, Buge Tokyo, Manner Baking, Miyawa · Komachi, etc. The settlement of the merchants further enriched the children's entertainment format.

In the past year, Shanghai Caohe Fang Impression City has created a series of good memories and experiences with memory points for consumers.Whether it is the "Cyber INCITY Galaxy City Black Technology Tide theme Exhibition", the "Cyber Incity Galaxy City Black Technology Tide", the Himalayan Podcasting Life Festival inspired by the "sound", and the "cute communication with alpaca, dwarf and other small animals" cuteThe "Find Friends" event is still the "one -hour dating party" for young people to create a social field for young people.Lifetime, strengthen the project positioning of the "Shanghai Tide Playing Life Base", and bring a steady stream of freshness and fun to Shanghai's generation trendy young people.

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Author: Xu Jinghui

Edit: Zhang Tianchi

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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