I don't want to leave when I come, I want to come!The charm of Yunnan is so great →

On the afternoon of July 12, the news office of the Yunnan Provincial People's Government held a press conference on the development of cultural tourism in Yunnan Province in the Haiji Hall to introduce the relevant situation and answer questions from reporters.

Zhao Jia Photo

The 2022 China International Tourism Fair will be held in Kunming from July 22 to 24, 2022

At that time, many domestic and foreign guests and people at home and abroad and cultural tourism industry will gather together in Chuncheng Kunming to conspire the development of tourism development plans to share the results of tourism innovation and development in recent years.

What exhibition is China International Tourism Fair? Follow Xiaobu briefly about 布

The China International Tourism Fair (hereinafter referred to as the "Tourism Fair") is the first domestic international tourism exhibition with an independent brand approved by the State Council. It is the world's third and largest professional tourism exhibition in Asia. Since 2001, it has been held alternately in Shanghai and Yunnan Kunming, and has been successfully held in Kunming, Yunnan.

The 2019 China International Tourism Fair Yunnan Cultural Tourism Promotion Conference was held in Kunming. Map Yang Yan Photo

From small to large, the level of internationalization and professionalization has been continuously improved, becoming the longest, highest level, largest, most comprehensive, the most comprehensive, and the best transaction effect in my country. The important platforms for displaying the exhibition of tourism destinations in various provinces and cities across the country are also important platforms for promoting international tourism and commerce, witnessing and greatly promoting the rapid development of the cultural tourism industry. The domestic and foreign language travel industry has deep feelings and eager expectations for the travel attribution.

In particular, in the context of the prevention and control of the epidemic, Yunnan, where the tourism industry is created as a trillion -level pillar industry, also hopes to deepen the exchanges and cooperation between Yunnan Tourism and domestic and foreign tourism through tourism fighters, and jointly promote the tourism market to accelerate the recovery and development.

In recent years

What is the development of cultural tourism in Yunnan?

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Sustaining and prosperity of cultural construction

In recent years, more than 50 new and original large -scale stage art works in the province have been rich in literary and artistic creation and production. The show show, the provincial youth actor competition, the provincial lantern and Yunnan drama art week, the provincial New Year opera party, the Kunming Art Biennale, etc., promoted literary creation and allowed the masses to enjoy local cultural meals.

On July 19, 2021, the dance drama "Happy Flower Mountain" performed a special performance at the Grand Theater in Yunnan Province. Zeng Weiwei Photo

The public cultural service system has been gradually improved, and the full coverage of provincial, state, county, townships, and villages has been achieved, and the network of public cultural service facilities in the five levels of public cultural service facilities in the natural village has been extended to effectively improve the standardization and equalization level of public services. Cultural caravan · Qianxiang Wanliu "" Caiyunnan is waiting for you "at night mass art performances, mass cultural activities" Caiyun Award "and" Sanxiangxiang "centralized demonstration literary performances, etc., have become the popular cultural activities of the masses Carrier.

Picture source: Yunnan Daily

The use of cultural heritage protection has achieved remarkable results. There are 170 national key cultural relics protection units and 389 provincial cultural relics protection units. The cultural landscape of the ancient Chalin of Pu'er Jingmai Mountain was listed by the State Council as the only project for the Chinese government to apply for the World Cultural Heritage in 2022. 181 museums (memorial halls) have been completed, and the implementation of the "Yunnan Museum Group Construction Plan" is promoted to actively promote the construction of 8 types of museum clusters and 6 museums. The two national -level national cultural ecological protection experimental zones were successfully created, and 4 inheritor companies were included in the national non -heritage productive protection demonstration base. The declaration of 127 national non -heritage representative projects, announced 541 provincial non -heritage representative projects, and 85 provincial national traditional cultural ecological reserves. Photo by Shen Hao, an ancient tea forest in Jingmai Mountain

"Tourism Revolution" has achieved remarkable results

In recent years, the province has further promoted the "trilogy" of "rectification of chaos, smart tourism, and enhance quality" tourism revolution, strictly implemented the "22 measures" of the tourism market order and "eight inaccurate" regulations. It also rectifies the "unreasonable low price", strictly investigated various types of travel cases, strengthened "torture", improved the mechanism of public opinion and complaints, and was effectively curbed.

Actively explore the practice of "Internet + Tourism", continue to promote the integration and development of the tourism industry and the digital economy, and take the lead in launching the "one mobile game Yunnan" smart tourism platform in the country, and has been established as the industry benchmark. At present, the "You Yunnan" product system has been With more than 200 million services for the public, the "You Yunnan" APP has downloaded more than 36 million.

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Promote the implementation of the three -year plan of the "Caiyun Action" in the cultural and tourism industry, advocate civilized tourism, and carry out the construction of civilized tourism demonstration zones and civilized tourism demonstration units.

Innovate the implementation of tourists' shopping "30 days without reason", set up 123 tourist shopping and return supervision centers in the province, set up 130 tourist return service points at airports, major train (high -speed rail) stations and tourist centralized areas. Essence As of the end of June this year, 4,5545 returns have been successfully returned for tourists, involving the amount of return of 298 million yuan, and tourist satisfaction of 99.59%.

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Industrial transformation and upgrading accelerate

With high -quality hotels and boutique homestays as the starting point, high standards create a 3200 -kilometer "8 -shaped" Greater Yunnan Tourism Ring Road.

Photo by Du Xiaohong, Gaoligong Mountain

Promote the deep integration of cultural tourism and the development of tourism, and successfully create 9 5A -level tourist attractions, 4 national -level tourism resorts, 5 national -level tourism demonstration zones, 6 national cultural and tourism consumption demonstrations (pilot) cities, pilot) Five national night cultural tourism consumer agglomerations, Jianshui Zitao Cultural Industrial Park was successfully selected into the national cultural industry demonstration park, Yuanyang Hani terraced fields, including more than 30 cultural tourism integration demonstration scenic spots, Dali, Lijiang, Jianshui and other more than 30 The cultural tourism integration demonstration town and more than 60 cultural tourism integration demonstration villages, Kunming Old Street, Takacho border style street and other cultural tourism characteristic districts, and launched 10 fine non -heritage experiments lines, 50 rural tourism boutiques Line and 60 red tourism routes.

Bleak

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After years of careful cultivation, new business chains such as Yunnan Kangyang Holiday, Outdoor Sports, Entertainment Performing Arts, Research Travel, Self -driving Camping, and Self -driving Camping have continued to improve. The development of the development of the product is continuously enriched, and the attractiveness of the good mountains and water in Yunnan is increasing.

Picture of the Propaganda Department of Honghe Prefecture, Lin'an Ancient City

Coordinate the development of epidemic prevention and control and the resumption of cultural tourism industry

Since the new crown pneumonia epidemic in January 2020, Yunnan has resolutely implemented the general strategy of "external defense input, internal defense rebound" and the "dynamic clear zero" general policy. Controlling and deployment requirements, with solid, comprehensive and effective measures, actively ensure that the transmission and infection of the cultural travel industry through the cultural travel industry can be achieved. With the joint efforts of cultural travelers in the province, staged results have been achieved.

While doing a good job of preventing and controlling the epidemic, Yunnan thought about what the market was thinking, urgent the market, and actively adopted a series of powerful measures to stabilize the market to keep the market and protect the employment. Several measures to accelerate the transformation and development of the new coronary pneumonia ", especially since this year, in January, 13 articles in the" Yunnan Province on the Cultural and Tourism Industry on the Cultural and Tourism Industry "were the first in January. Twenty of these policies and measures for preventing and controlling the restoration of tourism in the tourism industry ", 27 guidance on the" Guiding Opinions on Further Optimizing the Establishment of the Literary and Tourism Markets "was issued in April, and we did their best to support the province's cultural travel industry to stabilize the job Employment, relieving difficulties, reducing the impact of the epidemic on the tourism industry. From the time, targeted, and systematically introduced, they all walked at the forefront of the country. 27 guidelines were also reposted by the Ministry of Culture and Tourism.

Screenshot of Cultural Tourism Consumer Consumer

Up to now, 100 travel agencies and 20 tourism performing arts companies have 55.5 million yuan in rescue and stable funds; arrange for high -quality development funds for tourism, 50 million yuan in work expenses for the project, 1244 billion yuan in local government bonds The development of the travel industry; 71 A -level scenic spots that recognize the implementation of government guidance and participation in price reduction promotion activities; the country's first isolation insurance, regulating danger and implemented on April 15th. At present, 67 people have enjoyed the refund insurance compensation, 44 44 People have enjoyed isolation insurance compensation; 100%refund the quality margin of travel agencies, with a total amount of 244 million yuan; a total of 1.3 billion yuan in tax reduction and fees involved in the travel industry; 50 million yuan in Yunnan cultural tourism consumer coupons and refueling coupons for tourists across the country. ; The implementation of a number of policies and measures such as cultural tourism enterprises newly added mobile loan discounts, charter -in -board special prizes, attracting customers into Yunnan reward subsidies, travel agency group award subsidies, major cultural tourism project investment awards subsidies, gold medal tour guides special allowances and other policies and measures The rules have boosted the confidence of the market subject and promoted the recovery of the tourism industry. Next, Yunnan will do a good job of the following work

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