Welcome to the event travel night cultural tourism into a new growth point for Yunnan Cultural Tourism Consumption

Editor's note:

With the improvement of the domestic epidemic situation, many places in the country have successively announced that they have resumed good policies such as cross -provincial tourism and the itinerary card "picking stars". The long -standing travel needs of tourists have been released, and the tourism markets in various places have begun to recover. Yunnan Province seized the first machine, and continued to introduce a number of help companies to help enterprises, benefit the people and benefit the people's measures to recover the influx of the Wenming Travel Industry. Since June, the tourism recovery has taken "acceleration". The destination has ushered in the peak season, and the market recovery is strong. The 2022 China International Tourism Fair will be held in Kunming from July 22nd to 24th. In this context, the headlines of the cultural tourism headlines have launched a series of "Welcome Celestial Calligraphy" series of reports. The situation and cultural tourism format.

(Photo by Liu Zuping, a correspondent of Yunnan Daily)

With the adjustment of the "fuse" mechanism of cross -provincial tourism, the national cultural tourism market has ushered in a rapid recovery trend. After the acceleration of the recovery of Western Double Version, Dali, and Lijiang Tourism, good news from Yunnan Night Culture and Tourism Consumption. As of the end of June, there were 29 night culture and tourism consumption agglomerations in Yunnan Province, with a total of nearly 24,000 merchants. From January to June 2022, the operating income was nearly 9.4 billion yuan.

The emergence of night culture and tourism consumption agglomeration has innovated the city's night consumption scene, expanded the time and space of consumption, and made the province's night economy "bright", "fire" at night, and more popularity "gathered". It has become a new place for cultural tourism consumption, which has also completely stimulated the economic vitality of the city, and is an important growth point for cultural tourism consumption. At present, Kunming Park 1903, Sports and Commercial Travel Complex, Lijiang Ancient City, Dali Ancient City, Chuxiong Yi Ancient Town, and Xishuangbannzhuang Xishuang Scenic Place were selected into the first batch of national night culture and tourism consumption agglomeration areas. Yunnan entered the first echelon of the National Night Consumer Club Zone. On this basis, the Yunnan Provincial Department of Culture and Tourism conducted the selection of 24 provincial night culture and tourism consumption concentrations including Kunming Old Street, Yuxi Blue and White Street, Jianshui Purple Pottery, to further release the potential for cultural tourism consumption.

In the past few days, with the high -value night view and the highlights of gourmet food and specialties in Southeast Asian countries, Xishuangbann Naizhuang Xishuang Jingxing Night Market tourists are weaving. Especially the riverside night market and rushing the field. In addition to attracting ordinary tourists from various places, it also attracted Internet celebrities and bloggers from many platforms such as Douyin, Kuaishou, and Xiaohongshu. With historical districts, national customs, food and snacks, and romantic towns, Lijiang Ancient City, Dali Ancient City, and Chuxiong Yi people in the ancient town of Chuxiong. With the end of the night, many tourists have leisure and entertainment in the ancient town of ancient cities, taking pictures and punching in the ancient city. As a new sample of the premier art commercial complex in Kunming and even in China, the 1903 Cultural and Sports Business Travel Complex of Kunming Park takes the "park -style" modern city open space as the carrier of business travel, integrating culture, business, and leisure and entertainment. The unique urban historical memory of the symbol is the emerging fashion cultural brand and popular business district in Kunming in recent years.

(Photo by Liu Zuping, a correspondent of Yunnan Daily)

Night culture and tourism consumption have been actively cultivating a new model of culture and tourism consumption in accordance with national culture and tourism consumption demonstrations and pilot city standards in accordance with national culture and tourism consumption demonstrations and pilot city standards in recent years. At present, Kunming City is selected as a list of national culture and tourism consumption demonstration cities; 5 states of Lijiang, Dali Bai Autonomous Prefecture, Baushan City, Pu'er, and Xishuangbanna are selected as national culture and tourism consumption pilot cities.

In addition to the opportunities brought by the market recovery, in order to promote the recovery of culture and tourism consumption in the province, the Yunnan Provincial Department of Culture and Tourism also cooperated with China UnionPay Yunnan Branch to carry out the "Hundred Castle Cities and Pilot Cities and pilot cities in national culture and tourism consumption. Hundred Districts "Culture and Tourism Consumption help enterprises and benefit the people. For example, the promotion and marketing activities of "Lijiang Cultural Travel Consumption" were launched in Lijiang, issuing cultural travel consumer coupons to tourists in the province, and a total of 160,000 coupons were issued, driving more than 2.456 million yuan in Lijiang Cultural Tourism transactions, and reaching 21,000 citizens. Times. Focusing on Jinghong Hotel and Catering, the Consumer Consumption Promotional Consumption Consumption Activities of Jinghong Renyou Jinghong Wenwen Tourism will cover 10 yuan to live in star hotels and eat 50 % off meals and other themes. Participated more than 100 merchants, with a cumulative investment fee of 5 million yuan, and directly leveraged the transaction amount of 26.59 million yuan.

Cultural Tourism Head Forty Media Reporter Liu Yajuanwen

Deng Bintu

Editor -in -chief Wang Yuan

Review Huafang

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