Shanxi Zezhou: The "nostalgic culture" card has attracted tourists to come

"Jumping rubber band, I first, Ma Lanhua opened twenty -one; two, five, five, two, five seven, 28231 ..." The children's wonderful jumping rubber band performances attracted many tourists to watch.

"This is one of the" nostalgia culture 'tourism projects launched by our village, "Jin Bo, secretary of the Party branch of Baofu Village, Gaodu Town, Zezhou County, told reporters," I have imagined this scene in my heart. Reality. "

According to him, the village is a traditional agricultural village. How to open up the road of Fucun in Minfu Village? After repeated research, the village "two committees" finally decided to play the "nostalgic culture" card and develop the tourism industry, so as to promote the village from "traditional agricultural villages" to "common rich villages", and formed "highlighting party building leadership, innovation, innovation The idea of ​​Internet celebrity effects, developing global tourism, and realizing rural revitalization. "

According to this idea, in April 2021, the village's "two committees" set up a special team to rely on the rich ancient buildings and traditional ancient courtyards in the village to use the county's policy of developing global tourism in the county, and organized more than 1.6 million yuan in funds to build it and build construction. The old village committee of the collapse and abandoned old village committee created a nostalgic cultural scene in all aspects, which reflected the rural charm of the 1970s and 1980s. At the same time, contact the Internet celebrities to "check in" in the village, and attract tourists from foreign tourists to travel to the village through the short video platform.

As soon as this trick came out, Baofu Village became a "Internet Red Village". In the "May 1st" holiday, 1500 food tickets were sold, and 13 snack stalls around the surrounding area were sold. The average daily turnover of each stall exceeded 2,000 yuan.

Hao Junhong, the owner of the snack stall, remembered that the scene of the time was still excited: "At that time, I murmured in my heart, would anyone come to our village to play? She prepared a 500 kg of meatballs with a mentality of trying it. Fine light, I made 20,000 yuan in a few days! "

During the interview, the reporter encountered a tourist Li Jinxia. The popularity of Baofu Village made her unable to sing "the fire in the furnace, put the red light, and I boiled the chicken soup for my loved ones. To the Communist Party ... "Dou Wenwen, who had returned to his relatives in Chengjia, Sichuan, lamented:" I am a native rural child, nostalgic tourism project in Baofu Village, reminding me of the scene of cooling and picking beans in the yard with grandma in the yard. I feel touched. "

In order to create a nostalgic cultural scene, Jinbo took the other members of the village "two committees" to collect old objects from the house to the villagers, and used its own artistic expertise to carefully design the theme of the scene, highlighting the characteristics of the "Dashan Food Production Team", so that the characteristics of the "Dashan Food Production Team" made it. This scene integrates tourism elements such as eating, living, travel, and entertainment, and then uses new Internet communication methods such as Douyin live broadcast and WeChat push to allow tourists to come here to taste the taste and remember the nostalgia.

In order to attract tourists for a long time, the village further integrates cultural tourism resources, and in accordance with the principles of "one village, one special, one village, one product, one household and one scene", forming a party building as a leader, an Internet celebrity effect as a pusher, and cultural tourism resources as the basis. On the basis of the original "Dashan Food Production Team", the market operation is the "one team of eighteen squares". "One Team", that is, the "Dashan Food Production Team"; "Eighteenfang", that is, a street street such as winery, vinegar houses, tofu houses, and medicated dietary houses.

Li Yina, a villager who worked outside, heard the tourism industry in the village, and returned to the village to start the Kangyang homestay and became a "little boss". She said happily: "I have an endless heart every day to do business outside.

Relying on the "nostalgic culture" tourism project, the village has received a total of 330,000 tourists from all over the country in the past two years. The catering industry in the village has developed very popular. "This year's catering industry revenue is expected to reach 1.5 million yuan, and the village collective dividends will exceed last year." Jinbo's face is difficult to hide joy.

In order to strengthen the collective economic income, Baofu Village also established Zezhou County Fuxing Agricultural Development Co., Ltd. The company integrates land, water conservancy and other resources to create a circular agricultural base in a diversified model. Among them, there are more than 150 acres of green greenhouses and more than 150 seeds of seedling cultivation bases. According to this model, the village will set up a group of village collective economic entities to explore new wealth for the people of the people of Minfu, and continuously consolidate the foundation of common prosperity, so that the villagers will experience a sense of gain and happiness.

With the increase in the collective economic income of the village, solving the real difficulties for the masses has become the top priority for the "two committees" team of the village. Jinbo told reporters: "Starting from solving the problem of eating elderly people in the village first." With this idea, they actively planned and cooperated with one station Tongke Trade Co., Ltd. to start a love cafeteria in Baofu Village to provide the elderly over 60 in the village. One yuan lunch. The 72 -year -old old man Xu Quanfa, his wife suffered from illness, and his children were abroad all year round. Seeing that the village had a love cafeteria in the village, he was worried about the problem of eating. It's too hot, it's really convenient and saving to come here for a meal. There is a party, peace of mind! Follow the party, reliable! "

Jinbo knows that grass -roots party organizations are the "last miles" that implement the decision -making and deployment of the Party Central Committee. The special actions to grasp the party building and promote grass -roots governance capabilities are the strategic measures to build a strong grass -roots organization, enhance governance capabilities, and consolidate the party's ruling foundation.EssenceHe anchor the goal to do something real for his hometown."Next, we must take the opportunity to promote the improvement of grassroots governance capabilities of the party. Through the organic combination of natural ecology, leisure sports, humanities history, farming and folklore, etc., they highlight leisure functions, inherit farming civilization, expand the connotation of tourism, and enable my village to village.The road of Minfu Village is wider and wider! "Talking about the future, he was full of confidence.Shanxi Economic Daily reporter Cui Zhenhai correspondent Guo Chaofan

- END -