Shijingshan has added a new commercial area of 120,000 square meters, and the consumer circle of Beijing is initially formed

On the morning of July 13, the Beijing Municipal People's Government's News Office held the first press conference of "Beijing Cultivation and Construction of International Consumer Center City". The relevant person in charge of the unit introduced the situation and answered questions from reporters.

Wang Zhiyong, deputy head of the Shijingshan District, introduced the relevant work of the cultivation and construction of the international consumer center city in Shijingshan District:

With the successful holding of the Beijing Winter Olympics, Shi Jingshan's attention and influence of Shi Jingshan have increased significantly in international and domestic. After a year of hard work, the commercial facilities of Shijingshan District have been continuously improved. A series of major commercial projects have been opened and operated. Essence

1. Enrich consumer supply and form a "one nuclear and three laps and multiple points" spatial layout

Over the past year, our district has ushered in the golden period of the expansion of commercial facilities. New commercial carriers such as Shougang Six Gonghui, Model Pass History and Culture Street, and Jin'an Ringyuhui have successively opened, and the new commercial area has reached 120,000 square meters. Through the adjustment of formats, comprehensive traffic governance, and renewal equipment and facilities, the transformation and improvement of existing commercial complexes such as today's Times Square, Wanda Plaza, and Xilongdor. It can be said that Shi Jingshan's business appearance has been leveraged in this year, and the highlights are in a lot.

Second, start the "Beijing West Consumption Festival" to create a good consumer atmosphere

Since July last year, Shijingshan District has successfully held two Beijing West Consumption Festival. In 2021, the Conference on the Conference on the Convention and Chinese Science Fiction was given full play to give full play to the gathering of exhibition platforms, planning themes to promote consumer activities, and drive elements such as food, accommodation, travel, and entertainment. This year, with the theme of "Tide Buy Shijingshan Shuang Aohui Life", it released 6 theme consumption routes to open the six major theme sections and 26 themes to promote consumer activities in the in -depth integration of "cultural and business travelers". The number of offline participants in the two sessions reached 200,000, and the online exposure volume exceeded 5 million times. The regional market vitality was further released.

3. Promote the consumption of cultural tourism, and polish the Beijing Western Consumer Consumption Gold Business Card

Shi Jingshan made full use of the advantages of high -quality cultural tourism resources, and launched the marketing brand and series of boutique tourism routes of "Landscape Rongcheng Xiujing West" tourist destination, connecting the Yongding River, Model Pass, Bada, Tiantai Mountain, Fahai Temple and other shallow mountain areas. Cultural tourism resources, and strive to create "six cultural business cards", reproduce the ancient river, ancient commercial roads, and ancient incense cultural landscapes; combined with the theme of the Winter Olympics, launch ice and snow, "roaming Shijingshan" City Walk riding, cultural tourism blind box fast box fast Flash and other activities, the cultural travel consumer coupons were issued.

Fourth, promote sports consumption during the post -Winter Olympics period, fully tap the advantages of the Winter Olympics resources

In 2022, the Beijing Winter Olympics brought valuable sports resources to Shijingshan. International sports organizations and enterprises such as Swicks have landed.巩固全国首个“带动三亿人参与冰雪运动”示范区建设成果，推进冰雪活动六进，整合“十冰六雪”场地设施资源，支持引入多元冰雪消费业态，打造集大众健身、竞技训练、 The ice and snow sports consumption circle performed in the event.

5. Optimize the business environment and protect the protection of fair and fair market order

The Shijingshan District actively implemented the reform measures of "decentralization of service" and "separation of licenses", strictly put the food market access gate, and implemented "licenses and licenses" such as food business licenses "to achieve a certificate of printing, issuing, and delivery. Strengthen front -end guidance, optimize the approval process, strengthen supervision in the event, and further improve the closed -loop working mode of "credit commitment, instant approval, and precise supervision". Actively visit and investigate key enterprises and projects in Shijingshan District, increase assistance efforts, coordinate and solve the problems of enterprise development, and vigorously create a good business environment. In the next step, Shijingshan will combine the work requirements of the city -level to cultivate the construction of international consumer center cities, focusing on the opportunities of the Hou Winter Olympics and creating important opportunities for the new landmark of the capital city in the new era, forming a new highlight of the construction of Shijingshan International Consumer Center.

The first is to continue to promote the cultivation and construction of the business district of "one nuclear and three laps". With Shougang Garden as the core, strengthen the planning of commercial space, build the "International Fan" convention exhibition, start the first show event platform, and strive to organize more than 10 large -scale events. Promote the opening of new commercial carriers such as Joy City and Ocean Spring and Autumn on the West, and strive to complete the landing of the first store at or above 50 regional levels. Speed ​​up the pilot construction of the people's life circle in a clock, and plan to build 5 Beijing living service industry demonstration blocks.

The second is to consolidate the advantages of regional business economic development. Study and formulate supporting measures to promote high -quality development of consumption and business economy, provide financial support from the aspects of consumer activities, the first brand of the first store, and the night economic development, focusing on the implementation of fashion trend brands, the construction of key commercial districts, and the start of the first store. Strengthen the "one -to -one" introduction service and strive to create a high -end, fashionable and vibrant consumption atmosphere.

The third is to plan all kinds of consumer activities for cultural and business travelers. Give play to the role of the overall consumption promotion work mechanism, cooperate with the 2022 Beijing Consumption Season activities, study and formulate the consumer activity plan under normalization of the epidemic, promote the in -depth integration of cultural and business travelers, and encourage enterprises to actively expand the line under the premise of strict implementation of prevention and control measures. Campaign such as promotions, live broadcasts and goods guide consumption.

In the future, Shijingshan will accelerate the construction of key commercial projects, attract the gathering of well -known consumer brands at home and abroad, and strive to become an important core of consumption in the western Beijing and even Beijing circle. Welcome everyone to visit Shijingshan District for consumption.

Correspondent questions

Reporter: Consumption involves all aspects such as "eating, accommodation, traveling and entertainment". How does Shi Jingshan improve this consumption chain and enhance consumers' experience and satisfaction?

Wang Zhiyong, deputy head of Shijingshan District:

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