Yangxi County, Guangdong: Shan Hai and Mingxing Rules Village to revitalize the Chinese chapter

Shanhai Yangxi, unlimited charm.

This is not only the sigh of coming to Yangxi, but also the voice of local citizens. It has also been the result of the development of the coastal tourism industry for several years.

From July 1st to August 31st, under the premise of implementing the premise of preventing and controlling the epidemic, many well -known scenic spots in Yangxi launched the free ticket policy to the National China and College Entrance Examinations. Infinite charm. With the release of the news, Yangxi once again got the focus of media at all levels, attracting the attention of tourists across the country, and many people who dumped its face value, respect and admire the city.

In recent years, Yangxi has relying on rich resource advantages and unique geographical locations, adhered to party building leadership, planning first, and promoting the entire region, full -business, full -chain improvement, tourism infrastructure with a large -scale, magnificent, and large pattern. The construction of the public service system is continuously consolidated. The development of tourism in the whole region has reached a new level, and the brand's influence is highlighted. In October 2020, it was successfully established in Guangdong Province's global tourism demonstration zone.

Planning leadership and building a basic tourism system for the whole region

The west of Yang is located on the western coast of Guangdong. The total length of the coastline of the county is more than 126 kilometers. The mountains, sea, spring, lakes, forests, beaches, islands and other natural resources are rich in natural resources. Known as "Ximing Pearl", it enjoys many reputations such as "the capital of Chinese condiments", "China Oyster Township", "China Scissors Center", "The Hometown of Guangdong Shan Song", and "Township of Couplet Culture in Guangdong Province".

In the midsummer season, walk into the west of Yangxi, travel to Shaqiu Bay, Moon Bay, Baisha Bay, Hebei Bay, Blue Robe Bay, Qingwan Chai and other natural beaches, enjoy the beauty of Dahai's dynamic and quietness; Wait for the mountains with thousands of manners, see the magical and magnificent nature of nature; enjoy the ancient monuments such as the Seven Sages, Jingye Temple, the ancient villages of the continent, the Ocean House, and Pisces City, and the beauty of the ancient capital of the ancient capital; , Taianbao and other red land, perceive the spirit of the revolution; experience non -heritage culture such as mountain songs, Shucun "walking public", Dongshui papermaking, etc., and experience the charm of traditional culture; punch Koga Village and other provincial cultural and tourism characteristic villages. The style of fisherman's family ... spread out the full -view of Yangxi's tourism, "blue", "green", "red", "antique" and other complementation, naturally complement the humanities, and the overall tourism shows a good development momentum.

Doing articles in advantages, seizing development opportunities, and reading the "Shan Hai Jing", realizing the major development of tourism in the whole region, has become the consensus of Yangxi's development of tourism.

Thinking of Fang Yiyuan, conspiracy and movement. The Yangxi County Party Committee and the County Government are far -sighted, adhered to the overall planning of tourism development, optimized the global optimization of tourism landscapes, global linkage in the tourism industry, and the overall coverage of tourism governance. "Global Tourism Development Plan" promotes the "multi -regulations" and scientifically guide the development of tourism in the county.

The party and the government grasped together, and promoted tourism at a high level. Establish a leadership mechanism of the global tourism organization of the party and government, and set up a provincial -level global tourism demonstration zone working leadership group with the county party committee secretary to establish the provincial -level tourism demonstration zone work leadership group to promote the creation of tourism in the whole region. After the successful creation, a leadership group of the Yangxi County -level Global Tourism Demonstration Zone with the leadership of the party and government leaders was established to guide the rectification work. And improve the assessment mechanism, set up tourism -related work in the region as county -key work, regularly report to work progress, and accept the county government inspections.

"Both hard and hard" to improve the quality and efficiency of the development of tourism in the whole region

The quality of tourism depends not only on the tourism resources of the scenic area, but also good software and hardware supporting facilities. In recent years, Yangxi has continued to work around "eating, living, traveling, traveling, buying, and entertainment", and continuously improved tourism software and hardware facilities, so that every tourist can enjoy the journey with peace of mind and happily.

The development of global tourism is the prerequisite and necessary conditions. In recent years, the Shenmao Railway, Shenhai Expressway, G228, G325, S282, S278, and key network connection cables have been passed through in Yangxi. The comprehensive transportation system supplemented by water transportation has an important transportation node setting in Yangxi, which is under construction, and Yangxi, which is under construction, and Yangxi, Guangdong Binhai Tourism Highway, and has improved the traffic of transportation, which has provided important support for the development of tourism in Yangxi County. In addition, Yangxi County also improves the construction of tourist landscapes. Tongyou Mountain Green Road and Pisces City Haifang Ancient Road Tourism Scenic Road are now put into use. They are equipped with viewing pavilions and rest stations.

In order to better serve tourists, Yangxi County has created Yangxi County Tourism Distribution Center. After optimization and improvement, the distribution center has the functions of tourism consulting, comprehensive services, transportation distribution, and booking to meet the daily needs of tourists. At the same time, high -standard design of tourist panoramic views of Yangxi County, and in the intensive places such as tourist attractions in the tourist attractions and resort, and other tourists such as the entrances of the core tourism attraction entrances. The roads along the highway and traffic nodes leading to important tourist attractions (points) have set up tourism traffic signboards to provide clear guidance for tourists. In addition, the "toilet revolution" continued to promote. As of 2021, Yangxi County successfully completed the construction of 29 tourist toilets, covering all key tourist attractions, rural tourism spots, tourism visits, and tourist routes.

In terms of smart services, build a official public service platform for the Yangwan Tourism Cloud Platform and a mobile phone tour to provide tourists with intelligent tourism services such as consulting, guiding, navigation, sharing evaluation, and real -time information push to meet the personalization of tourists to personalize the personalization of tourists Demand; build the smart voice guiding system of the Seven Sage Academy, develop automatic induction wireless ear hanging voice explanation system and WeChat scanning two -dimensional code voice explanation system, allow tourists to listen to high -quality explanation services in the situation, improve tourists' recognition of attractions to attractions Knowledge and enhance tourist experience. In addition, the expert consultant committee also established a well -known expert and scholar in the industry as a county tourist expert consultant to plan for the development of tourism in the whole region of Yangxi; carry out tourism training, organize the online training lectures of the global tourism management service capacity of Yangxi County, and improve the county's global global domain Professional level of tourism talents.

Multiple measures to expand the influence of tourism brands in the whole region

"The attractions here are rich and the quality of service is good." "The level of consumption is diversified, which can meet the consumer needs of different people." Must be the best footnote for urban charm.

The high -quality supply of tourism products is the core of the development of tourism in the whole region, and it is also the basis for continuously expanding the influence and reputation of tourism brands in the region. Focusing on resources such as bays, islands, and ports, Yangxi has strengthened the planning of coastal tourism projects, and focused on the introduction of leading enterprises to develop and build high -level development of coastal resources. After years of development, there are 4 existing tourist attractions in Yangxi, 1 resort area, 1 provincial tourist village, 2 provincial cultural and tourism characteristic villages, 1 provincial tourist style town, provincial leisure agriculture and rural tourism demonstration sites One, and a group of star hotels such as star hotels. This year, Yangxi organized the "Yangxi Ten Scenery" selection activities, and launched the representative Yangxi beauty of Oyster Township heron, Long Gao Wuyu, and Yuewan tide, and continuously enriched tourism attractions.

In terms of tourist routes, Yangxi planned and developed Yangxi Binhai scenery, Bihai Blue Sky Rural Historical Historical Travel Trail, Yangxi Pishes City Rural Cultural Tour, "Red Hot Land, In the Heart" Red Experience Tour, Yangxi Hot Spring Binhai Tour For many rural tourism boutique lines, of which Yangxi Binhai scenery of Shaqiao Town-Shangyang Town-Xitou Town Lanpao Bay line, Yangxi Pisces City Rural Culture Tour was rated as the rural tourism boutique line in Guangdong Province. By connecting various tourist spots, connecting points into lines, and connecting into films to promote the flowering of Yangxi tourism.

In order to maintain tourism order and reputation, Yangxi further promoted the reform of comprehensive tourism law enforcement, and various departments were closely collaborated to achieve joint law enforcement. Campaign to deceive passengers and ensure food safety. Establish a tourist volunteer team, hanging, pasteing civilized tourism promotional slogans, and warm tips for civilized tourism in the intensive places such as scenic spots, hotels, and tourism distribution centers to guide tourists to civilized tourism.

How to let the scenic spot of "hiding in the deep girlfriend" go to the public? Yangxi has continuously strengthened the marketing and promotion of tourism brands in the whole region, innovated marketing mechanisms, and comprehensively increased tourism publicity and marketing. The Douyin of the "Yang and Western Culture Travel" is opened, and the promotion video is regularly released. The current account exposure has exceeded 2 million, and the number of fans has reached 20,000. The series of short videos, promoting Yangxi's good mountains and rivers and good scenery; carefully compiled publicity books such as "Changyou Yangxi", "Yangxi County Tourism Resources Promotion Manual", "Yangxi Red Seal Miscelona Tour" and other promotional books; The layout of outdoor tourism publicity and public welfare advertisements, the popularity of the overall tourism in Yangxi has further demonstrated.

The integration of the industry, do "tourism+" to help rural revitalization

In the process of promoting the development of the whole region, Yangxi County insisted on grasping industry, promoting integration, and in -depth implementation of the "tourism+" strategy. Sports "" tourism+research "and" tourism+health "and other models, innovate tourism product formats, create unique tourism products, help Yangxi development and rural revitalization.

In terms of agricultural and tourism integration, Yangxi combines the rural revitalization strategy, with the help of rural revitalization demonstration zone construction, increase investment promotion, improves surrounding tourism supporting facilities, builds characteristic rural cultural tourism brands, attract tourists to travel to consume, create income for farmers, gradually gradually income, gradually gradually income for farmers. Realize the development trend of the industrial integration of agricultural promotion of travel and travel to the farmer.

—— Create a batch of popular Binhai tourist homestays that have been popular with tourists, and implement policies to support rural homestays and rural tourism development, encourage enterprises to develop homestays. In 2021, Shabu was selected as a demonstration town in the rural house in Guangdong Province.

—— Take the construction of the rural revitalization demonstration belt as an opportunity, deeply dig deep into the village's characteristic connotation, and the distinctive villages such as the villages in Bianhai Village in Rudong Town, Wushi Village, Datou Village and Shangyang Town, Baishi Village, and Shuangyu City Village Beads become chain, leveraging the Yangxi Binhai Economic Belt to achieve comprehensive revitalization.

——In Yangxi Sands, the rapid development of the deep -water cage breeding industry with the mode of "sea wind power+marine pasture" has created a precedent for the cross -border integration of new energy industry and modern agriculture. Essence

——The development of litchi, oysters, Luo Fei, tea and other advantageous industries according to local conditions, build a modern agricultural industrial park, build an integrated production service system and a comprehensive service platform for big data, and integrate production and sightseeing. song".

In terms of integration of cultural tourism, in -depth excavation and development of rich folk culture, regularly organize a group of "Oyster" Meiyang West Food Festival, May Wu Shu Village, and July Qishen Water Festival.Cultural festivals, organized competitions such as the "Saudi Moon Bay Marathon", "Happy Run", "Hundred Enterprise Xingbai Village · Tongyou Mountain Green Road" and other events.The cultural charm has launched the regional brand.In addition, two pilots of integration of two cultural and tourism comprehensive service centers have been built to provide basic cultural and tourism public services for tourists.In terms of tourism and recreation, the towns such as Yang Xitangkou, Confucianism, and Weaji have special hot spring resources and have good health effects.Relying on the advantages of resources, Yangxi planned a group of large tourism projects such as Daquan Mountain and Hai Happy Park, and continuously enriched the tourism industry format, forming a new highlight of coastal tourism.

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Text: Zhang Ying Zhang Wenxiu

Picture: Yangxi County Rong Media Center

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