American media: Chinese consumer goods companies are going overseas

U.S. Consumer News and Business Channel Website on July 13th, original topic: Domestic growth slows down, and Chinese companies are moving towards some Chinese consumer brands around the world to seek growth in overseas markets such as the United States and Southeast Asia. Taking Guangdong toys and home product sellers "Mingchuang Youpin" as an example. In February this year, the brand opened a flagship store in New York. Ye Guofu, the founder of the brand, said that the total amount of commodity transactions in New York flagship stores was about $ 500,000 per month, and it may reach $ 1 million per month in December. More importantly, the gross profit margin of Famous and Chuangyou in the United States is much higher than 50%.

Data map source Visual China

Like many companies, the sales of famous and innocent products have declined during the new crown pneumonia's epidemic. Data show that in the past few months, due to the different impact of the epidemic, the international market has risen faster than the domestic market. Since the outbreak of the epidemic, China's retail has been lagging, and the people's savings tendency has risen to the highest in 20 years. Huaxing Capital Analyst Charlie Chen (Yin) said that entering the overseas market in Chinese companies will be the main trend of the future, and China has actually entered a relatively wealthy stage. For example, he said that the penetration rate of air -conditioning and other products in rural families reached 73.8%in 2020, and the penetration rate of urban areas reached 149.6%. "In a short period of time, China can create an incremental or increase in incremental. For these air conditioners and home appliance companies, the place where more income can be obtained is overseas." According to data from the International Energy Agency, in Southeast Asia, in Southeast Asia, in Southeast Asia, in Southeast Asia, in Southeast Asia The penetration rate of air conditioners is 15%.

Charlie Chen said that if Chinese companies want to enter the overseas market, they need to establish their own brands. If you can build your own brand overseas, you can compete at a lower price, because they have factories in China or directly cooperate with factories. Ye Guofu said, "Overseas, what we lack now is the design concept suitable for local consumers."

Whether in the field of electric vehicles or household appliances, many Chinese companies have shown a deep but vague ambition. This ambition is not affected by the epidemic: becoming a global company. (Author Ivlin Cheng (Sound), translated by the text)

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