Industry | Guangxi's enhancement of "Cultural Tourism+" pushing force aggregation power, market competitiveness has been significantly enhanced

Author:Cultural Tourism China Time:2022.07.14

The Red Army Long March Xiangjiang Battle Memorial Hall Binyang Photo

From July 9th to 10th, the 2022 Guangxi Grand Tourism Market was held in Yulin City. This year's Greater Ji City's 261 cultural tourism enterprises and institutions in the entire district brought 635 preferential measures to stunning the summer tourism market.

In recent years, Guangxi has focused on digging cultural tourism resources, promoting the integration of cultural tourism, building various platforms, creating a series of special cultural tourism brands, the cultural value and consumption level of tourism products have been continuously improved, and the market competitiveness of cultural tourism products has been significantly enhanced.

Red cultural resources add charm to tourism

"I hope that children can feel the revolutionary atmosphere." As soon as the summer vacation, Zhou Yifeng, a citizen of Yulin, took the child to the Memorial Hall of the Revolutionary District of Rongxian County to see the exhibition, remember the party history, and admire the revolutionary martyrs.

The Memorial Hall of the Rongxian Revolutionary District is located in Guantang Village, the bottom of the county. Guantang Village is an old revolutionary district. Since 1926, it has experienced three periods: the Revolution, the War of Resistance Against Japan, and the Liberation War. It is one of the important revolutionary sources of the southeast of Gui. In recent years, Rongxian has created Guantang Village as a red tourist -quality scenic spot, deeply digging the red cultural connotation, telling revolutionary stories, and inheriting the red spirit. Nowadays, Guantang Village has the former site of the Communist Party of Rong County, the Memorial Monument to the Rongxian Revolutionary Martyrs, and the Memorial Hall of the Rongxian Revolutionary District. These venues are complemented with the popularity of the Republic of China and the popular red tourism.

Guangxi has both beautiful mountain landscapes and rich red cultural resources. Since 2012, Guangxi has focused on a batch of key red culture of the Red Army's Long March Xiangjiang Battle Memorial Park, Best Uprising Memorial Land, the former site of the Seventh Army of the Chinese Workers and Peasants Red Army, the old site of the Taiping Heavenly Kingdom Jintian Uprising, Liu Yongfu's former residence, and the Dajie site of Zhennanguan Tourism resources, and formed the three major red cultural theme tourism routes: "great men's footprint", "Long March Tour" and "Anti -Japanese War Culture". As of the end of 2021, there were more than 370 monomers in various types of red tourism resources in Guangxi, with 1 national 5A -level red tourist scenic spot, 16 national 4A red tourist scenic spots, and 10 national patriotic education demonstration bases.

"Today, red tourism has become one of the important parts of Guangxi cultural tourism. The innovation of product development and experience models has made the enthusiasm of" post -80s "," post -90s "and" post -00s "continue to grow." Guangxi Zhuang Autonomous Region The relevant person in charge of the Culture and Tourism Department said that in Guangxi, the development of red tourism is only a side of the integration of cultural tourism. Huangyao Ancient Town's new national 5A -level tourist attraction and World Cultural Heritage Zuojiang Huashan Rock painting transformed into the golden business card of the China -Vietnam border tourism, Guangxi National Museum has become a punch place for the tourism of Zhuangxiang ... In recent years, landscapes, Fushou, Guangxi's landscapes, Fushou, and Representative sites or venues such as ocean, border, nation, festivals and other characteristic cultural forms have become eye -catching in the integration of tourism with tourism, showing a strong market competitiveness, showing strong market competitiveness.

Tourism makes cultural heritage more energetic

"When you come to Guangxi, you must not miss these villages. There are classics built by the Dai people." In the morning of the midsummer, Sichuan tourists Wang Cuiliu walked into Chengyang Bazhai, Linxi Town, Linxi Town, Sanjiang. The unique style of the village made her linger.

Chengyang Bazhai consists of 8 natural villages such as Ma Ma, Pingzhai, and Yanzhai. In Dongxiang, since ancient times, "there must be a drum building in the village, and the wind and rain bridge will be built in the water." Chengyang Fengyu Bridge is world -famous. Nowadays, more than 2,000 hanging buildings, 8 drums, and 5 storm bridges show the technique of building construction techniques of the Dai people. Traditional festivals and characteristic marriage customs continues the rich Dai customs. The beautiful and elegant of the brocade and the brocade, inherited traditional skills.

In the Sanjiang Dai Wood Museum in the scenic area, the wooden building models such as the Drum Tower and Fengyuqiao of the Scenic Area attracted the attention of tourists. It is understood that the Sanjiang -Dong wood -building construction technology has been passed down from the mouth of folk skills. It has a unique architectural scale, form, space, function and cultural connotation. The craftsmanship is a must. However, with the development of modern civilized society, this stunt has faced the dilemma of succession.

"With the continuous development of the tourism industry, Sanjiang Dai wooden construction technology technology has glowed with new vitality." Said Luo Ruqin, director of the Cultural, Sports, Television and Tourism Bureau of Sanjiang Dai Autonomous County, said that in 2006, the Dai wooden construction construction technology was selected as the first national level Non -relic list. In recent years, Sanjiang has vigorously promoted the non -heritage campus, cooperated with schools, and set up courses in large and middle schools; linked to Liuzhou Group Art Museum to create non -heritage schools, and to teach on online and offline non -genetic inheritance; encourage non -genetic inheritors to use New media such as Weibo and Douyin. The promotion and dissemination of multi -channel channels has expanded the influence of the Dai wooden architecture construction skills, and also attracted the attention of many domestic and foreign tourists, forming a development situation with non -genetic inheritance, tourism development and characteristic industries.

"Exquisite, unique, cultural heritage, people can't help but be in love." Wang Cuiliu bought five sets of wind and rain bridges and drum tower models in one breath. She said that these wooden construction models were so beautiful and different. "The development of non -heritage and creative products has formed a new cultural tourism format, which has promoted the inheritance of non -heritage." Yang Yundong, a non -genetic inheritor in the Sanjiang Dai Tuban, believes that the development of non -heritage tourism products can increase the income of craftsmen. Let the characteristic ethnic culture be more widely spread.

Zhou Jianhong, director of the A non -heritage Department of the Culture and Tourism Department of Guangxi Zhuang Autonomous Region, said: "Some endangered non -heritage projects have reappeared vitality, and some non -heritage resources have developed into an industry. The virtuous circle of inheritance and promotion. "

Guilin landscapes. Early in the morning, Sunac International Tourism Resort in Yanshan District, Guilin City was lively. According to statistics, in June 2021, the first week of reception of Sunac's International Tourism Resort will exceed 230,000. According to the plan, the scenic spot receives 10 million tourists each year, the annual tourism annual income is 5 billion yuan, and 20,000 people are resolved.

Guilin is a microcosm of Guangxi's development of cultural tourism integration. Guangxi minority lives, with diverse culture, diverse geography, and rich tourism resources. In 2021, Guangxi first provided a world -class tourist destination. At that time, all departments of Guangxi integrated resources, raised funds from multiple channels, and made every effort to promote the integration of cultural and tourism. At the beginning of the district's early years, the department's budget arrangement of cultural tourism, sports, and media expenditure was 9.41 billion yuan, an increase of 4.5%over the previous year, and maintained fiscal and cultural investment continued to grow.

The relevant person in charge of the Finance Department of the Guangxi Zhuang Autonomous Region said that the autonomous region government invested and guided funds to participate in the investment of Guangxi Cultural Tourism Industry Development Fund and the No. 1 Development Fund of Guangxi Travel Development Da Health Industry, and subscribed for 1 billion yuan and 400 million yuan respectively. Guangxi's "Fourteenth Five -Year Plan" cultural and tourism development plan is clear, deepen cultural and tourism integration and development, adhere to the new pattern of cultural tourism development with "three places, two belts, one center" with cultural and tours 2. Building six major brands, implementing ten projects, and promoting strong cultural tourism areas and world -class tourism destinations have made significant progress.

Hua Qin, Chang Ban, deputy department of the Culture and Tourism Department of Guangxi Zhuang Autonomous Region, said that Guangxi will continue to promote the integration and development of the cultural tourism industry with agriculture, industry, science and technology, sports, etc., and through industrial integration, it will give birth to new business formats, cultivate new products, create new value, and create new value, and to create new value, and to create new value, and to create new value, and to create new value, and to create new value, and to create new value, and to create new values,, new value, and new value, and new value, and new value, and new value, and new value, and new value, and new value, and new value. Form new advantages. Through in -depth implementation of the development strategy of the integration of cultural tourism, strengthen the streaming, aggregation and improvement of "cultural tourism+", and generate the multiplication effect of "one industry and prosperity". In the next step, Guangxi will make every effort to accelerate the construction of major projects, accelerate the transformation of tourism tourism to leisure and vacation, and build a number of world -class, national tourist attractions and resorts. Strive by 2025, the main indicators of Guangxi's tourism economy, high -quality tourist attractions, resort and other support indicators in the country ranked first in the country.

(Our newspaper reporter Binyang correspondent Moqu)

Editor: Zhu Zhu

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