Industry | Shaanxi White Deer Original Film and Television City: "Civilization+" promotes tourism services to improve quality and efficiency

Recently, the Eleventh China Tourism Investment Etia Award was announced, and Shaanxi Bailuyuan Film and Television City was all immersed in Dream Mountain Valley Guangying Show "Night Tan · Bailuyuan" won the "Best Night Tourism Project Award". As a new night -time project launched by Bailuyuan Film and Television City with natural landscapes, a new night played project throughout the valley, the management difficulty of the project can be imagined, but it has also created a miracle: that is, since the operation in September 2021, there has been no have occurred. Open -air equipment is human being damaged, and there is no accident at night. This also reflects the achievements of the construction of civilized tourism in Baiyuan Film and Television City from one side.

"Night Tan · White Deer Plain" scene Qin Yi photography

Bailuyuan Film and Television City is located in Lantian County, Xi'an, Shaanxi Province. Relying on the development of tourism resources on its historical and cultural thickness, since its opening in 2016, it has continuously improved the landscape, supporting facilities, tourist environment, film and television performing arts, folk cultural experience, service quality of the park , Won the general praise of tourists with high -quality services. At the same time, it has the courage to explore in the construction of civilized tourism, and advocates tourists in all aspects and all angles. It has become the first choice for folk and leisure tourism around Xi'an with a good tourist environment and humanized scenic spot. A better tourist experience brings tourists. Earlier this year, Bailuyuan Film and Television City was rated as the "Shaanxi Provincial Civilized Tourism Demonstration Unit".

"Night Tan · White Deer Plain" scene Qin Yi photography

High -quality services win tourists satisfaction

"I didn't expect my hand to raise my hand, and was praised by the staff of the scenic spot in person. I did not expect that there was a special reward system for this!" Ms. Fan Ms. Fan said. What made Ms. Fan two unwilling to think of?

It turned out that not long ago, when tourist Ms. Fan watched the performance of "Second Tiger Shou Chang'an" in the second tiger theater in the scenic area, she took the initiative to pick up the empty beverage bottle discarded by others and reminded other tourists: the environment of the scenic area should be carried together, don't mess around, don't mess around throw rubbish. Her behavior was seen by the staff at the scene. In addition to verbally praise, she also rewarded three tickets on the spot. Bailuyuan Film and Television City commended tourists' civilized tourism behavior, based on the "Scenic Civilized Behavior Awards System" they formulated.

"White Deer Original Film and Television City actively creates a national civilized tourism demonstration unit, focusing on public opinion orientation, scenic area construction, optimization services, publicity guidance, and management teams, etc. to comprehensively improve the scientific and refined management level of scenic spots. Service level, additional service content, innovative service concepts, enhance the degree of civilization of scenic spots, and jointly create a good atmosphere of harmonious and civilized tourism. "Tian Guanghui, general manager of Shaanxi Bailuyuan Tourism Culture Development Co., Ltd. said.

As a subsidiary of Shaanxi Tourism Group, in recent years, Bailuyuan Film and Television City has solidly promoted the development of spiritual civilization in the scenic spot. A number of measures to motivate civilized tourism have won the recognition and welcome of tourists.

After feeling the high -quality service of the scenic area, Ms. Li said: "The environment of the scenic area is beautiful, clean and tidy, and comfortable. High -quality services are in place and intimate. Civilized tourism logos can be seen everywhere. Comfortable and happy. "

"Strictly grasp service quality management and high -quality service promotion, promote the upgrading of service standards, continuously improve tourists' satisfaction, so that the civilization construction of the scenic area is recognized by tourists and society, and the model of establishing a civilized tourist attraction is our goal." Song Xiaodong, deputy general manager of Culture Development Co., Ltd. said. The scenic area has launched a number of services. In addition to conventional travel consulting, medical assistance, and civilized guidance services, there are also necessary summer supply for summer, with special services for the elderly and children, emergency emergency services, etc.

Civilized Tourism Promotion Scenic Area High -quality Development

"Tourism civilization is an important part of social civilization and an important symbol of social civilization. Tourism civilization can also promote the improvement of the degree of social civilization. Promote the development of tourism. "This is the content of the person in charge of the scenic area at a employee service training meeting.

Promoting the construction of civilized tourism with the attitude of the owner, the original film and television city of Bailu was an implementation and a beneficiary. The formulation of a series of rules and regulations, a civilized service training course for a dignitarian, the status and appearance of the team quietly changed. "Our training is mainly practical. In addition to various civilized polite etiquette and behavioral specifications, there are various service management skills, such as fire safety and medical epidemic prevention training; The trainer can better use it in actual situation. "Yang Xiaofei, Minister of the Quality Management Department of Bailuyuan Film and Television City, said.

Civilized tourism is the basic condition for improving the energy efficiency of service and an important benchmark for regulating the tourism industry. According to the staff, they will also conduct job skills contests regularly, such as the interpreter to conduct a civilized explanation competition, the tourist driver to conduct a civilized driving skills contest, etc., as well as high -quality services to improve service quality. Knowledge should be examined. "Training effectively improves the level of operation and management of scenic spots and the comprehensive quality of the service team, benefits employees a great benefit, and improves service awareness significantly." Yang Xiaofei said.

The Bailu Original Film and Television City organically combined the cultural activities of the scenic spot with civilized tourism services, improved quality and efficiency in service and project construction, and penetrated the creation of civilized tourism into all aspects of management, construction, marketing, and service. Elementary School, Secretary of the Party Branch and Executive Director of Shaanxi Bailuyuan Tourism Culture Development Co., Ltd., said: "Strengthening the construction of civilized service teams has become a strong driving force for promoting various tasks. The Bailuyuan Film and Television City Scenic Area that tourists are satisfied with is our unswerving responsibility. Only from the beginning of the staff, everyone practice civilization and lead by example can we guide many tourists to join the team of spreading civilizations and build a civilized and beautiful scenic spot together. "Together Building together makes the Bailu original brand warmer

"The first time I came to Bailuyuan Film and Television City, I accidentally lost the camera. Thanks to the help of the staff and volunteers of the scenic spot, my camera lost and recovered." On the evening of June 20th, tourist Mr. Hu experienced the night performing arts project "Night When Tan Bailuyuan ", he accidentally forgot the camera between flowers and trees. When the reaction came, he was in helpless, and could only write anxiously on his face. After understanding the situation, the staff and volunteers who were urgently coordinated to multiple positions came to "search for the mountains" together, and finally found a safe camera in the grass under the step channel steps.

In this regard, Mr. Hu was very moved. At that time, he had to send a red envelope to the staff, but was decisively rejected by the staff. Mr. Hu said, "After so many people are busy because of my personal negligence, I am really grateful to the scenic area for their use for tourists. The service attitude is still so good. ","

The reason why we can collect human resources in a short period of time to carry out such targeted services, in addition to the effective work plan, the huge volunteer team built plays an important role. It is reported that Bailuyuan Film and Television City has built a volunteer service team with 276 people, and insisted on carrying out volunteer service activities with diverse forms and rich contents, such as Chongyang Festival to respect the elderly and love the elderly, I have an agreement with the empty nest, youth volunteer. In the new era, etc., there are volunteer service stations and civilized tourist supervisors to draw a civilized logo with tour routes.

"Night Tan · White Deer Plain" has won the favor of many tourists with immersive dream light shadow shows embellished in valleys, lakes, and forests. However, the steps and lights that suddenly and suddenly made some elderly people worry about their feet. In this regard, the scenic area dispatched volunteer service teams in a timely manner, and one -on -one elderly people with demand for them, allowing them to visit safely, rest assured, and won praise from tourists.

As a national 4A -level tourist scenic spot, Bailuyuan Film and Television City has continuously improved its products and services, fully relying on the scenic spot scenes, carrying out civilized co -construction activities, and leading the new fashion of civilized tourism. For example, carry out the "Civil Code Publicity Month" activity to promote the spirit of socialist rule of law; repeatedly condolences to the front -line staff of epidemic prevention, carry out "epidemic" roads with love and warmth, etc. Civilized tourism positive energy "and" exhibiting volunteer style, creating a civilized scenic spot "and other themes such as distinctive publicity activities have played a positive role in demonstration.

"'Internal quality and the image of the outer tree', civilized tourism work is very important for the scenic spot. We will further grasp the relevant work to improve service quality and tourist satisfaction. Multi -demand, accelerated integration and development, so that tourists have a more satisfactory tourist experience in Bailuyuan Film and Television City. "Tian Guanghui said.

(Photo of Bailuyuan Film and Television City and Qin Yi)

Editor: Zhu Zhu

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