"Green Road+" adds the "green account" of the park city

In recent years, Chengdu has continued to plant the green ecological base, shaped the beautiful form of the park in the park, and established a total of 5188 kilometers of green roads at all levels and 65,000 acres of new parks. Ecological parks and Jinjiang Park are connected across the board.

Following the "fire", there are three "standard" that exploded the "circle of friends" -the 100 kilometers of the ring road ride riding, the park green space camping, and night climbing Longquan Mountain to see the sunrise.

In the future, the city of Chengdu will exceed 10,000 kilometers within five years. As an important part of the city's ecological foundation in the park, the Chengdu Urban Greenway System is accelerating construction. Today, "Going to Green Road" has become one of the fashion methods of tourists from Chengdu and even foreign countries.

Good ecology brings good business, new scenes bring new consumption. The ecological value and social value of Chengdu Greenway also shows the economic value with huge potential.

Ecological account

New scenes of green roads

Running business

Early in the morning on Sunday, He Yue, who lived in Wudong East Road, Wuhou District, went out early. Despite the heat, the agreement with friends riding around the city this weekend has not changed. For nearly 20 years after graduating from college, He Yue, who loves sports and leisure, has almost played around Chengdu. Green Road is his "new favorite" in recent years.

At 8 am on the 10th, He Yue and his friends arrived at a bicycle car rental dealer at the Avenue of Yizhou. Ten tens of square meters of shops are on the upper and lower floors, full of various mountain cars and road cars, and dozens of people are in line to choose a car. Considering the mileage of nearly 100 kilometers, the two chose highway cars with more prominent highway cycling performance. The rent was 100 yuan a day, and the working day was only 80 yuan throughout the day, and the deposit was 2,000 yuan. There are too many customers, and the owner of the car shop is sweating. He said that most of the business is made up in advance. Usually, tourists are mainly tourists. The locals also flocked to the weekend. The vehicle. "The green road brought the car dealer, and the business was a lot better, that is, there are more and more new car dealers, and the competition is fierce." The car dealers made up the service, sent the car to the point and follow the point. The car is greatly facilitated to facilitate customers.

Riding on a bicycle, He Yue and riders went straight to Yizhou Avenue people to travel overpass. The traffic across the bridge was the starting point of their riding -zero kilometers around the city. One of the most famous online celebrities. Here, I put a cool Pose with a bicycle, and send a full circle of friends. The upcoming green road ride is full of ritual sense.

A relaxed friendly gathering, a stylish and healthy movement, coupled with the beautiful urban landscape along the way, such a combination makes He Yue and friends love very much. "In April, I rode around the green road for the first time. The experience is great. Today is the second time, and I will definitely come later." He Yue did not hide his love for the green road.

According to incomplete statistics, since the opening of the green road, the surrounding bicycle rental bank has increased from a single digit to nearly a hundred, and the business is extremely hot. Data from the use of some shared bicycle platforms show that every weekend and holidays, on the green roads and surrounding areas, the use of bicycle sharing also shows a significant concentration.

Industrial account

Greenway and consumption fusion

Ecological+format brings high popularity

Up to now, the three -level greenway system of Chengdu's regions, urban areas, and communities has been connected in series to form an ecological "green vein" throughout the city. Chengdu's green road business card is increasingly prominent.

At the beginning of the planning of the green road project, Chengdu excavated the economic value of the green road with the layout of "industrial ecology and ecological industrialization", and focused on achieving dual improvement of high -quality ecological and high -end industries. In recent years, many cultural tourism activities around the green roads have emerged endlessly.

Open the list of activities, the number of tourists in the boiling town of "Green Road+Gourmet" has already taken the night tour of Jinjiang, "Greenway+Night Market", and "Ride 100 kilometers around the city" of the "green road+night market" "Non -genetic inheritance · Help the Winter Olympics", "World Earth Sunwatch Birds", Huazhongjin Guo Guo Guofeng Ceremony, Xiaoyin Grass Coffee Festival, Qiaole Talk Show, Green Leaf Drama Festival and other characteristic themes and exclusive IP In 530 games, more than 78 million tourists were received.

"2021 Chengdu Beer Carnival" has exceeded 120,000 tourists, and the topics of the same name have read more than 90 million, and the topic traffic of Douyin exceeds 3 million. In 2022, the "100 -kilometer riding" and "Campaign of Ringcheng Ecological Park" held during the "May 1st" period became a hot spot in the circle. The second popular camping city in the country.

In the investment promotion sector, Chengdu Greenway has attracted the popularity of many businesses at home and abroad with its natural and unique IP attributes, forming a diverse characteristic format. In various special parks of Chengdu Greenway, many new cultural spaces, new sports and fitness spaces, and new scenes of cultural tourism consumption are unveiled one by one to perfectly integrate the "green road circle" and "consumer circle". A variety of formats such as the hall.

The economic model of the first green road has attracted the settlement of many international brands. For example, it was born in the world's fashion capital of Italy, and a group of international designers (global designer art alliance brands) collection brand Timecasa (TC), the first Chinese store landed on the west of Guixi Ecological Park.

Benefit account

Self -hemorrhage

Promote ecological value transformation

Chengdu Greenway Economy has formed an innovative development model with its own hematopoietic function. In the green road, green is not only "perception", but also "entered" and "can participate". It also has a new economic format, adding new consumer scenarios, and promoting the creative transformation of ecological value. In Guixi Ecological Park, with the theme of "sports vitality and leisure fashion", it has successively introduced projects such as international buyer stores, European and American tide players, boutique catering, tennis and board tennis to match the needs of citizens and promote the continuous growth of consumption.

In addition, various cultural and creative products with the theme of Green Road have now reserved and released more than 70 items such as "Fairy Day · Life Series", "Fairy Day · Business Series", "Green Road Cycling Passing Passport" series, and strengthened the "small The construction of the green road community such as "Green Circle" has carried out more than 10 theme community activities, promoted more than 220 topics, and brand exposure reached 10 million levels.

In terms of investment promotion, Chengdu Greenway optimizes the current investment promotion strategy through government recommendations, special promotion meetings, and 4 investment promotion centers, including Yuemou Cailin and Hong Art Museum. There are more than 120 domestic and foreign commercial projects such as the first store and immersive art exhibition of Gaole Da China, and the investment area (building plus site) is nearly 560,000 square meters.

In the field of agriculture, Chengdu Greenway fully promotes 101,000 mu of ecological agricultural planting and operations of ecological parks around the city. Crops such as rapeseed and vegetables have about 12,000 tons of grain and oil crops. At the same time, more than 20 agricultural channels such as the Provincial Supply and Marketing Group and the Municipal Grain Group, and the sales channels for agricultural product sales have been further expanded.

Chengdu Daily Jinguan News Reporter Cai Yu Editor He Qixie Intern Editor Lu Yarui Pictures Li Dong

- END -