With its internal letter exposure, the "new direction" of the herbal tea industry has gradually become clearer

Jimu News reporter Huang Yongjin

Summer high temperature, the herbal tea market has risen again. On July 12, the internal letter of the internal letter entitled "Seize the New Opportunities for Plant Tea and Rebate the Herbal Tea Industry" was exposed, and it was announced that it would launch a new tea series of tea series of "light birthday drinking". In the future, we will take the three keywords of "youthfulness, innovation, and quality" as the core development direction, and as the "herbal tea innovative family", and the door of herbal tea 3.0 era.

The reporter learned from the internal letter that the herbal tea 1.0 era is the era of herbal tea shop, and the 2.0 era is the herbal tea era opened by herbal tea people in the industry. With the development of consumption upgrade and the development of the beverage market, the herbal tea industry has entered the 3.0 era. This year, this year In June, the "dry grass" herbal tea launched by Coca -Cola also brought a new round of popularity to the herbal tea industry. "In the era of herbal tea 3.0, herbal tea needs to be based on the natural health advantages and functional attributes of plant nature. Through sugar -free or low sugar, better taste, and more changeable style, make links with young people to meet young consumers in composition and taste in composition and taste , Efficacy, new needs in consumer scenarios. "And it positively said.

It is understood that the new combination of the tea main launch of the "flower+tea+herbal tea" is specially launched. It is specially adjusted to meet the two items of gardenia oolong tea and Luoshen flower black tea that meets the needs of young people's daily "light health". The classic and its positive packaging design. This time the tea series adopts a new appearance of romantic national style. It uses aura and plants as illustrations, which is more in line with the aesthetics of young people. At present, the first batch of tea series includes two items: gardenia oolong tea and Luoshen flower black tea. "Tea is better in line with the comprehensive demands of taste, health, and social in the current young people when choosing drinks. As a healthy plant tea, we hope to promote herbal tea 'broken circle' to get more young consumers The love, "said the person.

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