There are counts on the cover 丨 Summer cool consumption gradually heats up, sunscreen masks, ice -making small kitchen electricity hot sales

Cover Journalist Fu Wenchao

On July 15, the Jingdong Consumption and Industrial Development Research Institute released a 2022 summer cool consumption index report. Data show that the summer cool consumption gradually heats up, and the turnover of cool home furnishings increased by 236%year -on -year. Among them, the turnover of smart shower increased by more than 10 times year -on -year, and the consumption growth of four -piece ice silk sets and mats has increased by more than 100%; pet ice cushion turnover increased by 64%year -on -year.

This summer, the turnover of the cold cabinet increased very obvious. Since June, the turnover of cold cabinets and cold suits has increased by more than 10 times year -on -year, and the turnover of mini refrigerators suitable for office and car scenes has increased by 58%year -on -year. Summer clothing is also more frequent, and the turnover of drying machines and washing suits increases by 102%and 68%year -on -year.

In addition to using home appliances and home equipment to create a cool and comfortable environment, people also need to bring cool products at any time when going out. The turnover of the "small and beautiful" hanging neck fan and sunscreen mask increased by more than 100%year -on -year, and the turnover of sunscreen and sunscreen increased by more than 50%year -on -year.

At the same time, high -temperature weather does not affect people's enthusiasm. The transaction turnover on indoor ice increased by 304%year -on -year, the turnover of cycling supplies increased by 140%year -on -year, and surfing diving and swimming supplies consumption volume increased by more than 50%year -on -year. Many people will choose indoor sports at high temperature weather. Sports reservation service turnover increases by 63%year -on -year, and game equipment turnover increases by 59%year -on -year.

In addition, since June, the overall sales of food and heat and heat have increased by more than 40%year -on -year. Among them, fruit turnover increased by 41%year -on -year; cooking in summer is relatively hot, convenient for vegetable turnover to increase by 189%year -on -year, fast -food cooked food turnover increased by 63%year -on -year, and cold noodles/cold noodles/cold skin turnover increased by 55%year -on -year.

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