International Trade Real Estate: Hugging changes, do not forget the original intention

In the past year, for the real estate industry, it is ups and downs and extremely extraordinary.

After experiencing the baptism of the wind and surge, a group of real estate companies that have been stable and innovative have become a new round of "excellent life". Guomao Real Estate, headquartered in Xiamen, Fujian, is one of them.

One year ago, Xiamen Guomao Real Estate Group Co., Ltd. (hereinafter referred to as China Trade Real Estate) was stripped off from the listed company Xiamen Guomao Organization structure, and the equity transfer was transferred to the controlling shareholder Xiamen Guomao Holding Group Co., Ltd. Since then, the four major sectors of Sino -Trade Real Estate Integration, independent development, closely linked the mission of the city's better development, and increasingly attracted the attention of the industry.

Guide to the National Trade Real Estate Headquarters -Xiamen International Trade Center Real Extraction Map

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Thirty -five years of development, reasonable distribution promotion and improvement

Guomao Real Estate is a state -owned enterprise that started Xiamen and deployed nationwide. Since its establishment in 1987, it has gone through 35 years.

The integrated Sino -Trade Real Estate is an important part of "Urban Construction and Operation" one of the five major tracks of China Trade Holdings. Service providers, deeply empower urban construction and enhance development.

Guomao Holdings Group, the National Trade Real Estate parent company, is a state -owned enterprise in Xiamen. In 2021, it was shortlisted for the Fortune 500 companies in Fortune in the fifth consecutive year, ranking 171st. As a core member of the company, China Trade Real Estate has grown up independently and is now ushered in a new timing of development.

The relevant person in charge of China Trade Real Estate said: "This large integration and large integration broke through the traditional logic and concept of real estate. The most fundamental difference is that the company has systematically transformed from pure real estate development and forms resources with the plates in the entire system. Give full play to the advantages of comprehensive operating capabilities and tap new and economic growth poles. "

Guomao Real Estate has reached the top 100 real estate development enterprises for many years. It ranked 64th in 2022, an increase of 25 in 2021.

In recent years, the development of China Trade Real Estate and Poly Development, CCCC Group, China Shipping Real Estate and other powerful central enterprises have deepened their cooperation and continued to deepen the national strategic layout. In 2021, contract sales exceeded 40 billion yuan, and they were competing in the core area of ​​many cities across the country. According to Rui Data, in the first half of 2022, the new value -added value of China Trade Real Estate was nearly 20 billion yuan, ranking 18th in the national housing enterprise.

Behind the steady performance and improvement, the support of filling in cash flow is indispensable, and the financial risk indexes of Sino -Trade Real Estate have always been controlled within the security line. The previous year, the "three red lines" were introduced, and many housing companies stepped on the line, and the financial indicators were within the red line with a lower level of lending and reasonable debt structures. Keep prevent the ability of continuous expansion while prevention.

With the continuous changes in the national economy and real estate regulation policies and market environment, the real estate market pattern is also changing. How housing companies find opportunities in the crisis, the forward -looking regional layout is crucial.

It is well known here in China Trade Real Estate, starting from Xiamen, penetrating into a high -speed development area of ​​the country, and entering Fuzhou, Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou, Nanjing, Nanchang, Hefei, etc., and continuously promote Fujian and Yangtze River Delta. The nationalized strategic layout of the five areas of the Yangtze River, the Greater Bay Area, and the Chengdu -Chongqing Urban Group. Public data shows that as of now, Sino -Trade Real Estate has developed over 100 high -quality residential projects, with an area of ​​more than 15 million square meters, an project construction area exceeding 10 million square meters, urban renewal area exceeds 4 million square meters, and the property management area exceeds 35 million. .

The stability of finance and reasonable layout is the consistent style of Sino -Trade Real Estate for many years. The relevant person in charge of China Trade Real Estate said that in the future, the development of Sino -Trade Real Estate will closely follow the trend of the real estate industry. It must not only do housing sales, but also become a beautiful city operating service provider, create a second growth point, and provide customers with the foundation of a better life. Above, achieve performance growth and corporate transformation and upgrading.

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A single business moves to diversified development, and builds the group's "comprehensive engine"

Breaking through the border and diversified integration is the core essential of the transformation and upgrading of China Trade Real Estate.

Based on the judgment of the development of the industry and the times, the integration of China Trade Real Estate broke through the limitations of traditional real estate, and attaches more importance to the comprehensive capabilities of urban development, operations and services. develop.

The new normal of the real estate industry has accelerated. Under the rapid promotion of new urbanization, real estate is bidding farewell to the profit model of simply relying on land value -added, and the new growth curve is needed. The introduction of a series of policies such as collective land entry, rural rejuvenation, cultural tourism industry, and health care industry has broken the restraint of residential real estate and continuously expanded the development threshold of the real estate industry.

Policies, funds, land and other resource elements and opportunities are concentrated in new industrial models. Whoever can take the lead in grasping the policy dividend of transformation and upgrading, who can lead the industry and enter the new track. How to upgrade the service through comprehensive operating capabilities and meet the people's longing for a better life will become the key to the competition in the future.

The transformation and upgrading of China Trade Real Estate can be described as right. Taking the "beautiful city operating service provider" as the positioning, the integrated four major business segments bear the different good directions of Sino -Trade Real Estate.

The beauty of human beings is realized by the real estate development sector. Over the years, China Trade Real Estate has created a series of high -quality human settlements. The quality of residentiality has been well received by nearly 200,000 owners, which meets the core residence needs of different families. Behind the original department, upper department, Tianqin department, and three major products, show the insistence of a comprehensive and beautiful living in China Trade Real Estate from the dimensions of products, communities, quality, services, culture and other dimensions.

Xiamen Guomao Tianqin Bay real picture

The China Trade Real Estate Construction and Development Corporation has become an important sector for Sino -Trade Real Estate's participation in urban construction. It has undertaken the face of renewal cities and creating a better city. It is also one of the key development sectors in the future of China Trade Real Estate.

Guomao Real Estate has undertaken the professional city renewal, project agency construction, and repair business of many provincial and municipalities at the Xiamen Special Economic Zone: New City, Gulangyu Bagua Building, Binbei Super headquarters, Shapo Terry District, Fudan University Zhongshan Hospital……

Xiamen Eastern Sports Exhibition New Town renderings

With the people as the heart, with the good radius, the national trade real estate property service sector and the commercial cultural tourism sector, together with the real estate development sector, urban renewal and agency sector, jointly developed, and jointly radiated the concentric circle of "beautiful cities" together , Make China Trade Real Estate a true "comprehensive engine".

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Do not forget the original intention to embrace changes, and create a better with the city

Beauty is the original intention of China Trade Real Estate and the keywords of the future direction. "Beautiful City Operations Service Provider" is a brand positioning, and "creating a good with the city" is the brand slogan and development mission of Sino -Trade Real Estate.

"Beauty is not the airlord." From the perspective of the relevant person in charge of China Trade Real Estate, to be a real "beautiful city operating service provider", on the basis of ensuring high -quality growth, we must not blindly seek greatness, but to be on the whole, but in the whole On the basis of stable, improve product power and develop diversified product services for development trends. At the same time, urban construction is closely related to people's livelihood. It should also pay attention to social hot discussions such as commuting, cross -city residence, etc., think and try to solve how to make full use of land resources, develop urban complexes, realize the balance of residence, show the promotion of promotion Thinking and contribution of the people's happy life.

Overlay urban operational services above high -quality products, with the beauty as the original intention and the purpose of the original purpose, the Sino -Trade Real Estate tried to solve not only the population problem of the population, but the full system improvement from service quality to industrial development to cultural life.

The co -creation is also reflected in the strong sense of social responsibility of Sino -Trade Real Estate. Over the years, Sino -Trade Real Estate has not forgotten its original intention. While pursuing the growth of performance, it has always adhered to the concept of social value, actively fulfilled social responsibilities in social welfare, poverty alleviation, and rural revitalization, and shouldered the responsibility of state -owned enterprises.

In September last year, after the outbreak of the Xiamen epidemic, Sino -Trade Real Estate also fully demonstrated corporate responsibilities. It donated nearly 9,000 sets of anti -epidemic supplies to support the front line. It successively sent nearly 500 anti -epidemic volunteers and 4,000 service personnel to the front line to resist.

The real shot of the national trade real estate resistance team

Research product services, transformation and upgrading business, and social responsibility, together constitute the exploration and practice of being committed to becoming a beautiful city operating service provider.

The author believes that the transformation and upgrading of Sino -Trade Real Estate is more in line with national policy orientation and the development direction of the current real estate industry. It is the same as the industry and synchronization with the times. In the future, it will have broader development space.

Process Editor: Liu Ya

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