High -end manufacturing overseas hot sales: Hisense Laser TV Australia's half -year sales have exceeded the whole year last year

Author:China Economic Network Time:2022.07.15

The GFK report of the world -renowned market consulting agency believes that this year is a critical moment for Chinese home appliance companies to go to sea. As a business card for China's high -end manufacturing, Hisense Laser TV is selling well in overseas markets. From January to June this year, in Australia, the most developed in the southern hemisphere, Hisense Laser TV sales increased by 170%year-on-year, and the sales volume in the first half of the year exceeded last year.

Laser display is the most environmentally friendly solution in TV products. It not only changes the form of tablet TV, has the extraordinary experience of real color, healthy eye protection, and immersive on -the -spot immersive experience, but also penetrates the green concept throughout the entire life cycle of design and manufacturing to recycling, with a recycling rate of 87 %. Such product characteristics are welcomed in Australia, which advocates green lifestyles.

Australia's largest chain channel H channel sales manager fully affirmed Hisense laser TV products. They believe that Hisense's products are better than other laser TV products in terms of quality and screens, and they are full of enthusiasm during sales. "We can sell such a high -end laser TV on channel H channel, and they sell very well, and their evaluation is also very good. It has formed a big contrast with Hisense just entered the Australian market more than ten years ago." Hisense International Marketing Zhang Xifeng, general manager of the company's Australian company, said that Australia is a typical high -end consumer market in the world. Hisense focuses on the construction of independent brands and high -end development strategies. At present, Hisense refrigerators and television are in the top two in the Australian market.

High -end has become a key word for Hisense's overseas. In March of this year, Liu Bin, vice president of Hisense International Marketing Co., Ltd., publicly publicized Hisense's high -end "three -board ax". Among them, in terms of high -end product layout, Hisense's high -end painting flagship product ULED TV will achieve high -end sales of more than 40%year -on -year. Hisense Laser TV overseas will The sales impact doubled.

In 2021, Hisense Laser TV has set off a "laser heat wave" in the global market at a year -on -year growth rate of 279%.

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