Industry | Zhejiang 12 measures to promote summer consumption

Recently, the General Office of the Zhejiang Provincial Government issued the "Opinions on Actively Drawing on Summer Effects to Accelerate the release of consumer vitality" (hereinafter referred to as "Opinions"), further release the summer consumption vitality, and accelerate consumption replenishment. The "Opinions" contains 12 aspects, involving recuperation, paid vacation, and night economy.

1. Enrich the supply of summer products

Encourage companies in the fields of catering, tourism, cinema, fitness, culture, training, entertainment and other fields to extend their business hours appropriately. Combined with the topics of Song Yun culture and poetry road culture, targeted the development of products and service items suitable for summer consumption, and launched a value package, joint ticket package, full reduction and other discounts for students, families, tourists and other consumer groups. Promotions. Encourage banking financial institutions to develop credit products suitable for summer consumption.

2. Optimize the summer consumption scene

Encourage commercial complexes, commercial districts, cultural venues, and A -level tourist scenic spots, to optimize the space layout, rationally use free venues, increase parent -child amusement facilities, organize literary performances, open small markets, etc. , Improve the consumer experience.

3. Hold a series of exhibitions and event activities

Encourage localities to organize activities such as happy purchases, food festivals, cultural and tourism consumption season (month, week), music festivals, creative markets, expo and other activities to expand Zhejiang intellectual manufacturing, quality Zhejiang goods, Zhejiang old names, and 26 counties in the mountains. , Domestic and Foreign Trade "San Tong" products, cultural and creative products, historical classic products and other product sales channels, the province has held more than 200 promotional activities. Encourage local governments to host sports events, and in the third quarter of 2022, more than 95 plans for competitions were completed.

Fourth, vigorously develop the night economy

Encourage localities to create distinctive characteristics, diverse formats, and beautiful and beautiful landmarks at night economic life gathering areas, support night food, night purchase, night tour, night entertainment, night fitness, etc. Consumption atmosphere.

Fifth, active consumer atmosphere of rural community

Encourage localities to carry out movies and operas into communities and rural activities, and use various markets, temple fairs, night markets and other special exhibition activities. Encourage county and townships to increase and secret rural bus flights to extend the operation time of the last shift.

6. Implement the system for recuperation and paid vacation

Encourage trade unions at all levels to launch and carry out employee treatment activities as soon as possible, implement a paid vacation system, and promote leisure consumption.

7. Support the issuance of consumer vouchers

Encourage localities to focus on consumer support policies such as catering, tourism, leisure and other summer consumption areas to introduce special consumer coupons, digital RMB red envelopes and other consumer support policies, and provide supporting support for financial institutions, trading platforms, business enterprises, manufacturers, etc. Provincial finances will give support to the prize of the consumer coupon verification in the third quarter of 2022 in various districts and cities.

8. Properly relax activity approval

Under the premise of ensuring safety, encourage localities to appropriately relax promotional advertisements, exhibition activities approval and temporary exterior restrictions, and allow the use of peripheral squares to build markets to increase "firework gas".

Nine, do a good job of supporting the support policy that has been introduced

All localities and departments have supported support policies and measures to promote the restoration and development of service industries such as catering, accommodation, tourism, retail, etc., and establish a list of policy implementation to achieve as soon as possible to effectively help enterprises reduce operating costs, solve financing needs, provide stable expansion of job expansion Job support to enhance corporate development confidence and vitality.

10. Strengthen consumer publicity guidance

Guide to establish a correct concept of consumption, cultivate a healthy and rational consumption concept, and eliminate bad phenomena such as vanity, comparison, and blind obedience. Encourage moderate, green low -carbon consumption to promote sustainable consumption.

11. Strengthen supervision and guidance

In the process of formulating policies, localities must conduct fair competition review to fully listen to the opinions of relevant platform operators, merchants and consumers. Strictly ensure the legality and fairness of the choice of consumer vouchers, promote the optimization of resources, improve the efficiency of financial funds, and protect the legitimate rights and interests of consumers. Optimize the method of issuing consumer coupons, strengthen information disclosure, and use legal means to resolutely combat the use of virtual positioning of different places, use consumer coupons and fictional consumption facts, etc., introduce the blacklist mechanism, and strengthen credit punishment.

12. Ensure for summer consumption safety

In accordance with the requirements of "open and control", efficiently coordinate the prevention and control of epidemic and economic and social development, and resolutely prevent the epidemic prevention and control of simplifying simplification, one -size -fits -all, and "layer by layer." Implement safety production measures and encourage insurance institutions to develop insurance products suitable for summer characteristics. Continue to deepen the "rest assured consumption in Zhejiang", actively create a safe, assured, satisfied, and honest consumption environment, so that consumers dare to consume and want to consume.

(Pictures from the Internet)

Responsible editor: Gou Xiaoqing

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