Yunnan takes the brigades as an opportunity to increase overseas publicity and marketing efforts

Editor

With the improvement of the domestic epidemic situation, many places in the country have successively announced that they have resumed good policies such as cross -provincial tourism and the itinerary card "picking stars". The long -standing travel needs of tourists have been released, and the tourism markets in various places have begun to recover. Yunnan Province seized the first machine, and continued to introduce a number of help companies to help enterprises, benefit the people and benefit the people's measures to recover the influx of the Wenming Travel Industry. Since June, the tourism recovery has taken "acceleration". The destination has ushered in the peak season, and the market recovery is strong. The 2022 China International Tourism Fair will be held in Kunming from July 22nd to 24th. In this context, a series of reports of the "Welcome Ceremony" series of reports will be launched to comprehensively display the new situation of cultural tourism recovery and cultural tourism formats in Yunnan.

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From July 22nd to 24th, the theme of "2022 China International Tourism in Smart Innovation and the Future -Serving the High -quality Development of Tourism" by the Ministry of Culture and Tourism, the China Civil Aviation Administration, and the Yunnan Provincial People's Government The "trading" will be held at the Dianchi International Convention and Exhibition Center in Kunming, Yunnan. Yunnan will take the opportunity of the travel to increase overseas publicity and marketing for cultural tourism in Yunnan.

In recent years, the Yunnan Provincial Department of Culture and Tourism has continued to deepen the publicity of Yunnan Cultural Tourism. On the one hand, platforms such as their official website, WeChat public account, Facebook, Twitter, etc. have launched the colorful activities of Yunnan Cultural Tourism, so that overseas people are in the clouds. "Youyou Beautiful China" spread the voice of Yunnan. On the other hand, make full use of the mechanisms and platforms of Lanmei cooperation to carry out cooperation and exchanges with neighboring countries in the areas of product development, line construction, brand cultivation, talent exchanges, publicity, market supervision, heritage protection, and literary creation. Destiny community plays a positive role.

It is reported that in the first half of this year, under the severe situation of the impact of the epidemic and the hindrance of personnel flow, the Yunnan Culture and Tourism Department actively responded to the impact of the epidemic. While promoting the province's cultural construction and tourism development, it rely on Yunnan's unique location conditions. With the advantages of rich and diverse national culture and tourism resources, actively serve and integrate into the construction of the “Belt and Road” in Yunnan, the Bange, China, India -Myanmar Economic Corridor, the China -Myanmar Economic Corridor, and the Sino -Old Economic Economic Corridor to strengthen the neighboring countries, especially South Asia and Southeast Asian countries. Cultural tourism exchanges and cooperation have made new progress in promoting the construction of the South Asian and Southeast Asian Radiation Center. In the 2022 Vienna Chinese Japanese Video Exhibition this year, 88 videos selected by Yunnan showed the unique charm of Yunnan in all -round and multi -angles, increasing the popularity and reputation of Yunnan.

In July, the Yunnan Provincial Department of Culture and Tourism will organize and undertake the 2022 China International Tourism Fair, give play to the role of the travel to the platform of the travel to show, to propagate the destination of Yunnan ecological harmony, mountains and rivers, unique style, and healthy and stylish tourism destinations. While reducing the international influence of the exhibition in an all -round way, it will continue to use social media such as Facebook, Youtu, Google, Tiktok, English Marketing Website, and increase the publicity and promotion of Yunnan cultural tourism image overseas.

Wen Liu Yajuan

Poster design Kang Jiyue

Edit Dai Wangyuan

Responsible for Zhang Lingjie Li Wennu in this issue

Review Ma Bo Liu Li

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