China's first urban culture and art expo will come to the eastern suburbs of memory

On July 16, 2022, the "East Suburban Memory U3 Art Expo signing ceremony" was held in the eastern suburbs. The partner representatives and guests attended the witness. The reporter learned that the Memory of the East Suburban will unite Asia and the United States to build the first U3 Art Expo, and it is also China's first urban culture and art expo.

From the "manufacturing factory" to the "fashion factory", the Memory of the East Suburban adheres to the performance of the performance as the commanding heights, with music digital entertainment as the main track. It is the earliest creative ecological collection place in Chengdu. International super IP gathering place for trendy culture and digital art. The park fully promotes the cultural innovation and creation of Tianfu, and conveys the "Chengdu fashion expression" that is full of sense of times and Chinese culture.

China's first urban culture and art expo landing in the eastern suburbs of the eastern suburbs

"Urban Culture" is a new topic in China. With the rise of China's emerging cities represented by Chengdu, young consumer groups are participating in the creation of Chinese urban culture in a new way. Art and trend fusion, consumption and experience coexist. Just as the global cultural IP operation platform, Young Talent Media: "New Metropolis Culture" refers to the art, trend and lifestyle created by global creative pioneers and Chinese young consumers. Cultural phenomena and huge markets worthy of attention.

In this context, the East Suburbs Memory Union Asia and the United States builds China's first urban culture and art expo -the U3 Art Fair (hereinafter referred to as the U3 Art Fair), and will land The memory park, in the historical building of Chengdu industrial civilization, builds a world -class art trend feast, presents the "new urban culture" defined by Chengdu.

Yamei is a one -stop global cultural IP operator. It focuses on the operation of new culture, new content and new consumption scenarios, and leads young users to explore global art, trends and lifestyle. The cultural IP products of Yamei include: "U2 By UCCA" in the future of generations of art museums, global music and cultural media "Rolling Stone Big Water", Global Art Exhibition IP "LOVELOVELOVE's love", global gourmet art cross -border IP "Cookbook sensory senses Feast ", world -class artist IP" Great Artist Great Artist "and so on.

The Memory of the East Suburbry and Asiamei will present the first U3 Art Expo in October 2022. At that time, the Expo will invite more than 150 exhibitors around the world to participate, including top galleries, pioneer galleries, art labels, trend and lifestyle brands, etc., to jointly present the "global art trend first show, China's urban cultural launch".

Cultural co -creation industry empower to build a world -class urban cultural event

"Chengdu's transformation is concentrated on more forward -looking fashion companies. Young people not only love sub -culture, but also are willing to pay for it." 2020 "New Fashion Capital Index Report" shows that Chengdu is "fashion consumption strength", "fashion business" Potential "potential" and "fashion and cultural charm" ranked first on the three dimensions.

The U3 Art Expo is located in Chengdu and landed on the east suburbs because of the rich cultural genes and a strong artistic atmosphere here. It has the fertile soil of new urban culture with a young, pioneering, and creative new urban culture. The enthusiasm of global exhibitors to the U3 Art Expo also proves this. In the preliminary invitations of the organizing committee, gallery exhibitors from Beijing, Shanghai, Hong Kong, and London scheduled a large number of booths; brand exhibitors representing trend and lifestyle also proposed an innovative exhibition plan for Chengdu.

According to Xu Ning, the CEO of Yamei, unlike the traditional expo model, the U3 Art Expo will be upgraded to the urban culture co -creation model, leading the global exhibitors and active consumers, collectors, business brands, and industrial operators directly to face face to face, so that let Sales and empowerment occur at the same time, creating greater business value.

At the same time, the U3 Art Fair will also integrate into a unique cultural consumer gene, from the perspective of user experience and consumption empowerment, create a "curatorial art expo", unite Chengdu youth cultural brands, and global pioneer artists and creative ideas and creativity People, celebrities, etc. present a large number of public cultural projects and activities, and drive the urban cultural carnival with the U3 Art Expo.

The consumer market will not only create wealth, but also usher in the prosperity of culture and art. The U3 Art Expo can be seen, playable, and bought. It will also drive the integration, extension and development of the relevant cultural industry chain, empower the industry and business, create sustainable art culture, create a new consumer experience for users, and more and more more Many domestic youthful consumers create world -class urban cultural events.

It is reported that the theme of the first U3 Art Expo is "art made the city younger." Cultural tourism landmark exhibition venues, curative content of art and brand integration, and youthful carnival experience, the U3 Art Expo will present the most dynamic art, culture and lifestyle, and speak for China's future new urban youth culture construction. , Open a new future of the cultural industry in China.

Chengdu Daily Jinguan Journalist Lu Xingyu, responsible editor He Qixie's internship editor, Lu Yarui picture Dongjiao Memory provides audit Pu Wei

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