Little "lake bags" activate the large industry Hangzhou "Cultural and Creative Westward" to empower rural rejuvenation

Zhejiang News Client Reporter Wang Yiqun Correspondent Yu Jingfang Yao

Black fish bodies, white belly, and a pair of smart eyes, on July 15th, at the opening ceremony of the first Zhejiang (Qiandao Lake) Creative Life Week in 2022, Hangzhou Qiandao Lake City Anime IP exclusive image- "Lake Bags "Officially released.

"The inspiration of the‘ lake bag ’anime image comes from the specialty Baotou fish of Qiandao Lake.” Designer Guan Jianghong was a young entrepreneur who returned to his hometown ten years ago. He originally worked in design in the main city of Hangzhou. After returning to Chun'an, he was based on the resource endowment of his hometown, integrating the urban culture, tourism characteristics, and lifestyle of Qiandao Lake, creating cultural IP through creative design, and driving tourism and agricultural products.

"With culture as the starting point, empowering rural revitalization and common prosperity, and effectively enhancing the people's sense of gain and happiness is the key direction of the high -quality development of the cultural industry." The relevant person in charge of the Hangzhou Cultural and Creative Center said. In recent years, Hangzhou has focused on promoting the coordinated development of regional cultural industries, and in -depth implementation of the "Cultural and Creative Westward Progress" strategy. By increasing the main urban talents, projects, information and other resource elements to drain and import to the west, drive rural cultural revitalization. Create a new economic growth point.

The talent resources in the main urban area are integrated with the characteristics of the western rural areas, and it is adapt to local IP to empower the country's IP. At the opening ceremony of this event, the first Xiling Yinshe study in the province settled in Chun'an. The study is not only a harbor for citizens to seek peace of mind, but also as an open space for Chun'an to cultivate creative talents and display special cultural and creative IPs. Chun'an County also signed the first regional creative design alliance with Hangzhou Culture Convention and Exhibition Co., Ltd. and Hangzhou Fragment Technology Co., Ltd.. In the future, the three parties will conduct in -depth cooperation in local special product packaging, IP construction, and product promotion.

Next, Hangzhou will continue to increase the efforts of "cultural and creative westward", focus on promoting cultural and creative empowerment regional block economies, cultivating new rural formats, and effectively promoting the richness and culture of the common prosperity.

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