Luzhou Laojiao Bing Bing "Living Double National Treasure" inherits the banner of carrier inheritance of white wine

□ Weekend (the picture is provided by Luzhou Laojiao)

The history of the long and magnificent liquor development in my country has left a splendid intangible cultural heritage, which contains deep traditional culture and wisdom. It is an organic part of the Chinese cultural treasure. Get further excavation, protection and promotion.

This year is the 70th anniversary of the "Chinese Famous Wine" in Luzhou Laojiao. As a national brand with deep historical and cultural heritage, as the first batch of "National Intangible Cultural Heritage List", has many intangible cultural heritage resources projects, and is always committed to inheriting and protecting the protection of intangible cultural heritage, Luzhou, Luzhou, Luzhou Laojiao went to a new level to lead the industry to strengthen the protection of intangible cultural heritage.

On July 15th, the 17th China International Wine Industry Expo opened. The Capital and Arts Committee was formally established in Luzhou, and the protection of the inheritance of intangible cultural heritage in the Chinese liquor industry has opened a new journey.

On July 15th, the Chinese Intangible Cultural Heritage Protection Association Baijiu Brewing Skills Committee, which was led by Luzhou Laojiao, and 116 industry companies responded to joining, was officially established in Luzhou.

The first council director of the Chinese Intangible Cultural Heritage Protection Association Baijiu Preparation Skills Committee, Liu Miao, secretary of the party committee and chairman of Luzhou Laojiao Group and Luzhou Laojiao Co., Ltd., spoke.

A

A lot of early--

Sitting in the industry's only "living double national treasure"

Beginning in the Qin and Han dynasties, in the Tang and Song dynasties, it was prosperous in the Ming and Qing dynasties -Luzhou Laojiaoyuan was long and long. As a state -owned large -scale backbone brewing company developed on the basis of the 36 ancient brewing workshops in the Ming and Qing Dynasties, Luzhou Laojiao can be described as the birthplace of Chinese strong white wine, and it is unique to the Chinese wine industry with many unique advantages.

Culture is the soul of a country and a nation. Culture is running away from the country, and the culture is strong. The Fifth Plenary Session of the 19th CPC Central Committee proposed a strategic goal of building a cultural power by 2035. Earlier this year, the Propaganda Department of the Central Committee of the Communist Party of China proposed that it must continue to improve the level of inheritance value mining, explanation, explanation, and promotion and promotion.

As a national brand with deep historical and cultural heritage, the development context of Luzhou Laojiao is inseparable from the traditional Chinese culture. With the only material and cultural heritage of 449 years of material cultural heritage in the industry, 1573 National Treasure Cellar Pond Group, and the industry's only intangible cultural heritage inherited in the 698 and 24th generations of the traditional brewing technique of Luzhou Laojiao wine. Luzhou Laojiao has become the only " Enterprise of the Cultural Heritage of Living Double National Treasures.

In 1996, the 1573 Guobaojiao Pond Group was approved as the "National Key Cultural Relics Protection Unit", which became the first in the liquor industry and created a precedent for the protection of Chinese cultural relics in the wine industry. In 2006, Luzhou Laojiao wine traditional brewing technique was selected as the first. The "National Intangible Cultural Heritage List" was approved, and then the 1573 Guobaojiao Pond Group was selected as the "Chinese World Cultural Heritage Preparation List".

In 2008, the "Chinese distilled wine traditional brewing technique" project with the main body of Luzhou Laojiao, Moutai, Fenjiu, etc., declared to the United Nations Teaching and Science Organization for the "Representative of Human Intangible Cultural Heritage"; The cellar group, the 16 ancient workshops and the three natural Tibetan wine holes were selected as the "National Key Cultural Relics Protection Unit", becoming a "brewing living cultural relic" that is large, many varieties, complete protection, and continuous use in the industry. Essence

The brewing "living cellar pond" that has not been used continuously for 449 years, and the "living skills" inherited for 698 wines, which constitute the "living double national treasure" of Luzhou Laojiao, and is known as the treasure of Chinese liquor culture.

In 2018, Luzhou Laojiao Pond Group and brewing workshop were selected as the second batch of national industrial heritage projects announced by the Ministry of Industry and Information Technology; in 2021, Luzhou Laojiao Co., Ltd. was selected as the first batch of Sichuan intangible cultural heritage protection and inheritance Base, Luzhou Laojiao Sealing Ceremony was selected as the seventh batch of intangible cultural heritage projects in Luzhou City ... Along the way, Luzhou Laojiao has become the earliest "National Intangible Cultural Heritage List" in the Chinese liquor industry. Provincial and municipal -level intangible cultural heritage leading enterprises.

Luzhou Laojiao has held large -scale cultural activities such as "Luzhou Laojiao · Guojiao 1573 Tibetan Ceremony" for many years.

"As one of the earliest ethnic enterprises with the" dual national treasure "cultural heritage and one of the" Chinese famous wines ", which has a long history and well -fame, it is led by Luzhou Laojiao to initiate the establishment of the Liquor Special Committee of Liquor. The leading role of the enterprise also reflects the responsibility and responsibility of the company. "Many guests said that Luzhou Laojiao is the" treasure house "of the intangible cultural heritage of Chinese liquor. Inheritance and innovation, these non -heritage skills still maintain vitality at the moment, so that history can be "taste".

B

good and fast--

Shoulder the mission and join hands to create a new situation of non -heritage protection

In recent years, Luzhou Laojiao has upgraded to build the Luzhou Laojiao Museum, and the immersive style presents the beauty of Chinese wine, the beauty of wine tasting, and the beauty of wine roads; Innovative science scientific research works such as wine and art, and continue to help the industry's high -quality development; for many years, "Luzhou Laojiao · Guojiao 1573 Tibetan Ceremony", Luzhou Laojiao "Huaiyu Cup" winemaking skills contest, international poetry wine wine Large -scale activities such as cultural conferences strive to make the intangible cultural heritage of Chinese liquor in the new era in the new era and "live". Let the cultural relics speak and let history speak. This year is the 70th anniversary of the "Chinese Famous Wine" in Luzhou Laojiao. In the past 70 years, Luzhou Laojiao has continuously used actual actions to protect intangible cultural heritage, continuously tap its historical value and profound connotation, explain the new meaning of the era of Chinese liquor culture, and make Chinese liquor traditional culture more "lively" ... At the event site, Luzhou, Luzhou Laojiao's many initiatives in the protection and inheritance of intangible cultural heritage have won the praise of guests at the scene.

Based on the positive contributions of Luzhou Laojiao in the inheritance of the protection of white wine intangible cultural heritage, last year, the China Intangible Cultural Heritage Protection Association agreed by Luzhou Laojiao as one of the launch units and led the establishment of the Liquor Brewing Technical Committee in order to further further. The condensed power is effectively promoted to the protection, inheritance and development of the precious intangible cultural heritage of liquor brewing.

After more than a year of preparation, the Baijiu Brewing Specialty Committee invited a total of 116 member units. At the establishment of the conference on July 15, Wang Xiaofeng, president of the China Innovation and Cultural Heritage Protection Association, and the principals of the Propaganda Department of the Luzhou Municipal Party Committee jointly unveiled the Liquor Special Committee of Liquor. Essence

The conference elected the head of the first council member, deputy director, secretary -general, executive secretary general of the special committee of the special committee. Essence Liu Miao, Secretary of the Party Committee and Chairman of Luzhou Laojiao Group and Luzhou Laojiao Co., Ltd., was elected director of the first council of the Baijiu brewing technology committee.

In his speech, Wang Xiaofeng said that the establishment of the Liquor Brewing Specialty Committee was the spirit of the "Opinions on Further Strengthening the Protection of Intangible Cultural Heritage" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council, and implemented the Ministry of Culture and Tourism and Africa. The requirements for the protection of material and cultural heritage are a positive measure to promote the development of liquor brewing skills. He hopes that the Liquor Brewing Specialty Committee can find its own positioning, actively serve the industry, carry out activities in accordance with regulations, seize opportunities, play their advantages, unite, and create the future, and make positive contributions to the development of white wine brewing techniques in my country.

"As the director unit of the council, Luzhou Laojiao will take the initiative to actively act, firmly maintain the development pattern of the industry and innovation, and fulfill the work responsibilities of the Liquor wine brewing skills committee." Liu Miao said that Luzhou Laojiao will work hard Promote the "three major empowerment" role of liquor brewing technology, that is, to empower cultural prosperity, empower the technology inheritance, and empower the industry's revitalization, with all member units to help promote the high -quality development of the liquor industry in high -quality development of the liquor industry , Combining a new chapter in the protection and inheritance cause of Chinese liquor intangible cultural heritage.

At this establishment of the conference, the guests, experts and industry enterprises of the conference communicated around the protection of intangible cultural heritage with inheritance and brewing skills. Chinese liquor, which is innovative from inheritance to innovation, will show deeply in a new attitude. The rich and unique charm of wine culture, and the Luzhou Old Cellar, who is the "originator of the fragrance", will continue to bear responsibility and mission, with all walks of life, promote the protection and promotion of traditional culture in China to the new level. Promote Chinese wine culture to the world.

This year is the 70th anniversary of the selection of the first "Chinese Famous Wine". Standing at a new historical starting point, "Chinese famous wine" represented by Luzhou Laojiao, will continue to take culture as a carrier, strengthen cultural self -confidence, tell the story of Chinese, so that cultural heritage will show more surging vitality, and for the construction of a cultural power Contribute greater power.

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