37 companies debut, Qingdao Jinhua brand construction process development

Author:Qingdao Daily Time:2022.07.17

In Qingdao, cities and brands are symbiosis and prosperity, and they are born with each other. From July 17th to 20th, 2022 "Qingdao Brand Day" Qingdao Jinhua brand construction process exhibition was held at the municipal government conference center. 37 "Jinhua" enterprises collectively appeared. Qingdao's construction history and rich brand building in more than 30 years of deep cultivation brand and deepening brand have been rich The results are in front of them.

Since the development of daily industrial products in 1989, the "Qingdao Golden Flower" has opened the era of continuous evolution of independent brands. From the world's "five golden flowers" to the new generation of "Golden Flowers" brand clusters, "Qingdao Golden Flower" has evolved as a symbol of Qingdao's urban brand, becoming a vivid footnote for Qingdao's urban industry's revitalization and prosperity.

2022 "Qingdao Brand Day" Qingdao Jinhua brand construction process exhibition is divided into two major sections: process review and enterprise display. From 1989-1994, "Qingdao Golden Flower" was born; from 1994-1999, the evolution of "Qingdao Golden Flower" was evolved as "Qingdao Famous Brand"; from 2000 to 2009, the evolution of famous brand products was the brand economy, and "Qingdao Golden Flower" was famous all over the country. ... In this exhibition, the development context of "Qingdao Jinhua" for more than 30 years is clearly visible. It is worth mentioning that Haier, Hisense, Tsingtao, Double Star, Australia's "Five Golden Flowers" and 32 new generation of "Qingdao Golden Flowers" cultivation enterprises have realized the blooming on the same stage, and they are endorsements for 2022 "Qingdao Brand Day".

"Qingdao Jinhua" is a brilliant witness of the brand, and it is also a well -being created by the brand's glory. On the fertile wild development of this brand, more and more Qingdao companies are driving innovation as a driver to deeply cultivate the "brand force" and continuously brighten the beautiful business card of the Qingdao brand in leapfrog development. (Qingdao Daily/Guanhai Journalist Text/Liu Qin Tu/Huang Guangli)

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