New Book of Yangtze River ｜ "Through the Financial Report: Discover the Business Logic of the Internet"

Since 2021, the Internet industry has begun to adjust, and has shifted from barbaric growth and extension to standardized and high -quality development.

What kind of tomorrow did the Chinese Internet industry go through yesterday and today?

What are the differences or gaps between Chinese Internet companies with foreign peers?

How to interpret Internet corporate financial reports and solve valuation problems?

Recommend to you sincerely

Xue Yunkui

Professor of Accounting, Changjiang Business School

Four -dimensional analysis founders

Through the Trilogy of the Financial Report Series

"Through Financial Report: Discover the Business Logic of the Internet"

Author: Xue Yunkui

Press: Machinery Industry Press/Huazhang Management

Publishing Year: May 2022

Comprehensively analyze the Internet financial report behind the Internet

Business logic and core capabilities

Think about how to grow in the future

Internet companies have been from scratch. In the past 20 years, it has grown brutal and has grown into a behemoth of the business community.

Amazon, founded in July 1994, was listed on May 15, 1997. As of 2021, the number of employees reached 1.3 million, with a market value of 1.73 trillion US dollars; sales revenue increased from US $ 1.48 in 1997 to 3861 in 2020 in 2020 US dollars have increased by about 2608 times, and the compound growth rate is as high as 40.78%, becoming the fastest growing company in the same period; the net profit in 2020 is as high as US $ 21.3 billion, from long -term losses and micro -profit to huge profits.

In addition, the American alphabet (Alphabet) and Meta (Meta) have also experienced high -speed growth and become giants in the global Internet industry.

China's Internet companies started later, and Tencent, Alibaba (Ali), JD, and Baidu were founded around 1999.

Taking Tencent as an example, it was listed in 2004. The sales revenue of that year was 1.144 billion yuan. In 2020, it increased to 482 billion yuan, an increase of about 420 times, and the compound growth rate was as high as 45.9%. It was the fastest -growing company in the same period.

Ali and JD.com later went up and became the fastest -growing company in the past 10 years. Ali's sales revenue in fiscal 2020 reached 509.7 billion yuan, exceeding Tencent's 482 billion yuan in one fell swoop.

According to the latest annual report of fiscal year in 2021, Ali's sales revenue has increased to 717.3 billion yuan, an increase of 40.73%over the previous year. It is the fastest -growing Internet company in the past 10 years.

JD.com is not willing to fall behind. According to the 2020 financial report, its sales revenue is 745.8 billion yuan, and the compound growth rate of 48.58%in the past 10 years is 49.87%after the window at the same time. The growth rate over the past 10 years.

Fang smoke, hegemony. For a while, the platform company of the Internet industry and unicorn company became popular vocabulary at the end of the streets.

Since 2021, the Internet industry has begun to adjust, and has shifted from barbaric growth and extension to standardized and high -quality development.

What kind of tomorrow does the Chinese Internet industry have experienced yesterday and today? What kind of differences or gaps do Chinese Internet companies exist with foreign counterparts with foreign companies?

This book may provide alternative answers from the perspective of financial reports.

This book will adopt the "Four -dimensional Analysis Method" to show the financial report of the Internet company and its inherent logical links with the company's strategy, management, management, and finance. The company's comprehensive competitiveness and differences are used to understand the global competitive pattern of Internet companies.

Table of contents

Foreword

Question penetrating the challenge of Internet corporate financial report

Chapter 1 The Business Essence of Digital Perspective

Chapter 2 Stable Tencent

Chapter 3 Radio Alibaba

Chapter 4 JD.com

Chapter 5 Amazon, pursuing user experience

Chapter 6 Ambitional Yuan Universe

Chapter 7 Internet Model Student: Alphabet

Chapter 8 Baidu, which is weak

Chapter 9 Finale: Evaluation of Internet Companies based on financial reports

Post

July 20 (next Wednesday)

19: 00-21: 00

Yangtze Public Class

Special

Professor Xue Yunkui

Take you from a new perspective

Interpret the Internet

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