Explanation potential increasing power Stability expected reinforcement consumption recovery foundation

Core point: Mao Tonghui, the author of China Economic Network column, believes that consolidating the foundation of consumption recovery and promoting the situation of consumption recovery to further improve, which is about the economic work in the second half of the year, stabilizing the economic market, and also related to the quality of clothing, food, housing, transportation and life quality of thousands of households. Essence As long as we firmly implement the strategy of expanding domestic demand, coordinate the prevention and control and consumption promotion of epidemic conditions, and comprehensively implement the consumption potential, it will definitely promote the comprehensive recovery of the consumer market, and the role of consumption as a "stabilizer" of the national economy will be even more prominent.

The restaurant restaurant is reopened, the second -hand car cancellation restrictions, buyers' appliances enjoy subsidies ... Recently, with the general improvement of the epidemic prevention and control situation, the consumer market is gradually recovering vitality. Data show that the total retail sales of consumer goods in May were narrowed by 4.4 percentage points from the previous month; in June, domestic automobile production and sales increased by 29.7%and 34.4%, respectively; Both have increased.

But at the same time, due to the impact of the epidemic, there are still some shortcomings and weaknesses in the consumer field, and the foundation of consumption recovery is not firm. It should be seen that stable consumption is a key part of stable economic market. Further consolidating the foundation of consumption recovery, and better play the basic role of consumption in stimulating economic growth, it is not only a must for the "stability" of the economic market and the prerequisite for "entering". Focusing on this, we must not only take the effect of the short -term epidemic, effectively exert the effectiveness of the series of domestic demand policies, and stimulate consumer demand. We must also respond to the institutional mechanism of the system and mechanisms that restrict consumption in the medium and long -term consumption.

Let residents want to consume and want to consume with the "effectiveness" of policies. Since the beginning of this year, a series of central levels have promoted consumer policies to launch, providing policy support for the recovery of the consumer market, and localities have also worked hard to boost consumption by issuing consumer coupons. The "effectiveness" of policies depends on both the "force" of the policy and the policy of policy. To allow these great efforts to boost the domestic demand policies to better land, we must also increase publicity and simplify the procedures and processes as much as possible to allow the people to understand policies more and can facilitate policy subsidies. Less, difficult operations, and procedures have made some consumers discouraged.

Let residents consume and dare to consume by the "stability" of income. The main force in consumption is the consumption of residents, and the consumption habits of many Chinese people are quantitative. Therefore, constantly improving people's livelihood, increasing employment and residents' income, and improving the social security system is necessary for improving the willingness and consumption level of residents. This requires, on the one hand, continue to increase the strength of the main body of the market. Various market entities including small and medium -sized enterprises and individual industrial and commercial households are the main forces to solve social employment and increase residents' income. They must do everything possible to relieve them and help them restore their vitality. On the other hand, increase support for stabilization, improve employment level, and promote the stability of employment situation. Only by stabilizing employment to increase income and stabilize residents 'income expectations can we continuously enhance residents' consumption capacity and consumer confidence.

Let residents consume more and enjoy the "excellent". Consumption is the ultimate demand and the purpose and motivation of production. It is necessary to adhere to the linkage and coordination of supply and demand, increase and optimize the supply of consumer product services, stabilize traditional consumption such as automobiles, home appliances, and home furnishings, and cultivate new types of consumption. In particular, we must comply with the trend of consumption upgrades, enrich the consumption scenarios, improve the consumer environment, optimize the consumer experience, improve the quality, variety and taste of consumer products and services, and actively cultivate new growth points of high -end consumption to meet the increasing personalization and intelligence of the masses Good life needs.

It can be said that consolidating the foundation of consumption recovery and promoting the situation of consumption recovery to further improve, which is about the economic work in the second half of the year, stabilizing the economic market, and also related to the quality of clothing, food, housing, and living in millions of households. We believe that as long as we firmly implement the strategy of expanding the domestic demand, coordinate the prevention and control of epidemic and consumption, and the implementation of consumption potential in comprehensively, it will definitely promote the comprehensive recovery of the consumer market. Essence (Chinese Economic Network columnist Mao Tonghui)

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