Beijing catering company welcomes "Ganlin" 100 million yuan catering consumer coupon is about to arrive

According to the Beijing Municipal Bureau of Commerce on July 17, in order to accelerate the recovery of catering consumption in the city, according to the overall arrangement of the Beijing Consumption Season event, from July 18, Beijing will issue "reunion" catering consumption vouchers to consumers in the city. Commonly funded with platform companies that provide catering services to launch three types of consumer coupons: takeaway, stores, and pension help categories, to benefit consumers and catering companies in Beijing.

Zhang Yanmei, Vice President of Laibu Group, told the Securities Daily that the consumer coupon allows catering companies to not make profits, and the part of the profit is directly borne by the government and platform enterprises. This reflects the implementation of the government's relief policy.

100 million yuan of catering consumer coupons are about to get

"Previously, many food and beverage companies in Beijing were facing a lot of survival pressure because of the restrictions on food." Talking about the role of consumer coupons to Beijing catering companies, Lai Yang, a member of the Professional Committee of the China Commercial Federation, was interviewed by the reporter of the Securities Daily. It is said that the government issued 100 million yuan of catering consumer coupons is very important for catering companies. Through consumer coupons, the first is to reduce consumer consumption costs on the consumer side. It is expected to stimulate the market to drive more consumption. Those who spend on consumption; the second is to avoid the company's drainage on the corporate side, and face greater survival pressure.

It is understood that the "reunion" catering consumption coupon will be issued at 10 am every day from July 18. It is divided into two types of noodles with takeaway and dangers. Consumption coupons are set by low single parts of elderly groups, inconvenient use of mobile phones, main foods and self -mentioning, etc., and set up an old -age assistance card to enjoy the "minus 5 yuan" discount on the store consumption. The platforms and merchants participating in this event can be combined with actual overlapping more discounts.

The first batch of "reunion" catering consumer vouchers will be issued through platforms such as CCB's life, Meituan, Hungry, and Maijian takeaway. In addition, Jingdong and UnionPay platforms will also launch consumer vouchers one after another. It is reported that more than 70,000 catering merchants have participated in this event, covering various catering scenarios such as dining, fast food, hot pot, baking, tea, and many listed catering companies, such as Quan Jude, Laibubu and other listed companies.

According to Zhang Yanmei, based on the situation of Beijing consumer vouchers in 2020, due to the issuance of consumer coupons, many citizens actively participated in consumer activities, bringing a certain increase in sales of various brands. "We also look forward to this round of 'reunited beautiful' catering and consumer vouchers. Each catering brand actively acts and detonates the Beijing catering consumer market."

Beijing catering enterprise actively prepares for war

"Under the guidance of the Beijing Municipal Bureau of Commerce, Meituan launched a series of Beijing Consumer Consumer Voucher, which was launched by Meituan, aiming to stimulate local consumer vitality and help small, medium and micro physical merchants quickly recover." On July 17, the relevant person in charge of Meituan Group For the "Securities Daily" reporter, in order to avoid the system's instability from the excessive traffic grabbing traffic, Meituan has done a good job of technical pressure testing in advance to improve the experience of users' vouchers. At the same time, customer service is organized to conduct centralized training to ensure that customer service can answer consumers in a timely manner, and take multiple measures to ensure that government subsidies are implemented.

"After the restoration of the hall, the dining crowd did not return to the state before the epidemic. Fortunately, the summer supper and peak season began, and the order began to improve." A barbecue shop owner in Fengtai District, Beijing told the "Securities Daily" reporter that consumer coupons were The distribution is conducive to the increase in the volume of customers and the unit price. At present, employees have been arranged to take turns to work appropriate overtime.

In Haidian District's main crayfish and the restaurants who have already settled in Meituan, they advocated that Mr. said that the government and platforms are now jointly issued with such discounted takeaway consumer coupons. Great help.

The relevant person in charge of Meituan introduced to reporters that the event will further improve the subsidy efficiency and scale of consumer coupons in physical merchant consumption, and effectively effectively boost local catering consumption. "In the future, Meituan will continue to use digital capabilities to help offline consumption recovery to help the construction of Beijing International Consumer Center."

However, in Lai Yang's view, subsequent catering companies need to restore the vitality to give more support measures. At present, some reduction policies still have a certain threshold for many catering companies, and different shopping mall entities have a rents and exemption policy for catering companies. Different, it is difficult for some catering companies to enjoy relevant policies, and it is recommended that relevant departments increase subsidies.

"For the catering company itself, we must actively change the business model to advance with the times and adapt to the current market consumption habits, such as using the" central kitchen "model to develop prefabricated dishes and increase takeaway orders Source of income. In addition, the menu can be adjusted according to the current consumption habits. The combination of small and single human menu can be reduced to reduce large packages of more than 10 people to conform to the consumer consumer needs. "Lai Yang said.

(Editor in charge: Wang Chenxi)

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