Can the live broadcast work bring more workers to the factory?

I am busy recruiting in the live broadcast room, hundreds of thousands of people watching the factory online, and receiving more than 100,000 resumes within 2 hours

Can the live broadcast work bring more workers to the factory?

Reading prompt

Since the epidemic, more and more factories have moved recruitment into the live broadcast room, and major platforms have also made live broadcasts. The live broadcast room is busy, "live broadcast+" continues to leverage the blue -collar employment market. Experts believe that the live broadcast recruitment is still in the exploration period. The live broadcast room wants to recruit more workers for the factory, and it also needs to be with enterprises and platforms to solve the shortcomings of previous offline recruitment workers.

In June of this year, Liu Chao, the person in charge of a human resource institution in Changzhou, Jiangsu, conducted 29 live recruiters. "Family, welcome to the live broadcast room to find a job and change work." "The age of recruitment from 18 to 45 years old", "click the link on the webpage to sign up, there will be a small assistant to contact you" ... In the live room Interactive and other methods, show information such as the environment, salary, and accommodation of the factory area, and bridge the factory and workers.

Since the epidemic of new coronary pneumonia, more and more factories have moved recruitment into the live broadcast room, and major platforms have also made live broadcasts. "Live+" continues to leverage the blue -collar employment market, bringing new changes to factory recruitment and employment of workers. Do workers who need to find a job in the live broadcast room will “pay”? Can the live broadcast that does not decrease can bring more workers to the factory? The reporter of the Workers Daily conducted a survey.

Busy recruitment in the live broadcast room

In Liu Chao's live broadcast room, the big screen played the real picture of the factory. Before the live broadcast, Liu Chao would go to the field inspection of companies and factories with interested intentions. As large as the business of the enterprise, whether it is small or two meals a day or two meals, all kinds of details need to be understood in advance.

"We will consider the factory from the perspective of workers to take the first level of the factory to enter the factory. At the same time, use easy -to -understand language to introduce work content, salary, and labor intensity." Liu Chao said.

At present, Liu Chao has more than 1 million "fans". The volume of live broadcasts in a single game is up to 600,000, and more than 10,000 job seekers have found a job through his live broadcast room.

Today, brushing videos and watching live broadcasts has become a daily pastime of many workers. Many companies and platforms seize the opportunity to move the "blue -collar" recruitment into the live broadcast room to promote the factories and workers to better dock.

"This year we have held 3 integrated live recruitment activities, providing multiple jobs including technicians and engineers. Job seekers can submit resumes without leaving the house and make an appointment for online interviews." Guangzhou Workers' Cultural Palace work work. " Ms. Cheng told reporters.

In January of this year, Kuaishou launched the live recruitment platform "Quick Recruitment" to "invite" enterprises and positions to the live broadcast room. In the first quarter, the number of monthly active users of "fast recruitment" had exceeded 100 million. On June 29, Xinxuan Group opened a live recruitment special session in Kuaishou, and released more than 100,000 positions including general workers and operators. Less than 1 minute of broadcasting, the number of viewers reached 100,000; within 2 hours, related companies received more than 175,000 resumes.

Live broadcast brings more possibilities for recruitment workers

"In the past, job hunting needed 'running legs', and now the‘ point of investment ’is used.” In the interview, many job seekers said that the recruitment in the live broadcast room was intuitive, easy and convenient, and it also looked more formal and reliable.

Many live recruiters will not only introduce the job location, salary, working hours, and the requirements of the candidate in the job. Some will also show the work and living environment in real time. From time to time, the anchors interacted with netizens through "Lianmai", and they must answer questions. If you are interested, you can send your resume just to click the link in the live room.

Truth and convenience became the two important factors to attract job seekers. Zhang Chenggang, an associate professor at the School of Labor and Economics of the University of Economics and Trade and the director of the China New Employment Studies Research Center, told reporters: "Please enter the live broadcast room and truly display the situation of enterprises, factories and positions to workers, which can reduce the search of workers' search Cost so that they can make choices more rationally. "

Zhang Chenggang said that in the past, manufacturing enterprises mostly recruited workers through labor agencies, labor outsourcing and other methods, and intermediaries rely on "eating" information poorly to obtain profits. Recruitment of "blue -collar" through live recruitment can reduce the difference in information, which can promote the difficulty of recruitment of enterprises.

Not only that, by showing factories and jobs, live recruiters are also refreshing people's understanding of factories and workers. A few days ago, manufacturing companies in Suzhou and Changzhou in Jiangsu have recruited long -lost college students through "live broadcasts".

"Many college students have not entered the manufacturing enterprise, and the perception of the factory still stays in the past. It is believed that the factory is a bitter place. Through the real picture of the live broadcast room, their concepts have been subverted -the factory has gradually become intelligent, the environment is increasingly intelligent, the environment is environmental, and the environment Not bad, and the salary is considerable. "Zhang Chenggang said.

Improve the live broadcast recruitment ecology in the exploration

Live recruitment workers are in the ascendant, but the final conversion effect needs to be tested.

Liu Chao told reporters that many of the posts recommended by the live broadcast room for "blue -collar workers" are mostly basic and not high requirements for skills, and the target group is limited. In addition, the live broadcast room can show the advantages of the factory, which may also amplify the lack of the factory. In fact, there are many companies who are unwilling to let the team enter the factory area.

Many people in the industry believe that the live recruitment is still in the exploration period. The live broadcast room wants to recruit more workers for the factory. It needs to truly solve the shortcomings of previous offline recruitment workers. Shen Bin, a partner and lawyer of Beijing Zhongwen Law Firm, said that live broadcast recruiters should avoid exaggeration or even false propaganda, so as not to cause workers to flow frequently and generate labor disputes after entering the factory.

"After the recruitment of live broadcasts, companies should examine whether there are still problems in recruiting and retaining people. Only by improving their own management methods and paying attention to the demands of workers' salaries, welfare guarantees, and growth channels, can Keep more workers. "Zhang Chenggang said.

Lawyer Shen Binxuan reminded the job seeker that although the job situation can be intuitively learned in the live broadcast room, the recruitment information screen in the live broadcast room is fleeting and difficult to save. Workers should not relax the labor rights clauses such as wages, working hours and other labor rights and interests. focus on. In order to avoid disputes, it is recommended to take screenshots or screen records of recruitment information given in the live broadcast. If the dispute occurs in the future, the relevant information can be used as evidence that the wage standards and working hours standards can be used.

Source: Workers Daily

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