Pu'er Cultural Tourism Market continues to "recover"

The Pu'er Railway Station ushered in the peak of the summer.

● 24 A -level scenic spots and 4 city -level public cultural service venues to realize "traveling Yunnan" online appointments, 56 special products are launched "You Yunnan" sales.

● Pu'er local tourists have increased demand for travel, and foreign tourists are recovering. The demand for personalized, specialized, customized, and niche tourism products is strong, non -heritage and creative products are rich and diversified, the "benefit travel" policies are intimate and convenient, and the cultural tourism market is smooth and orderly.

● Pu'er tourism fixed asset investment has achieved a record high. A large number of key tourism projects have been promoted rapidly, and the number of tourists' reception and total tourism revenue continues to recover.

Summer is coming, the sun is high, and the Pu'er tea horse ancient road tourist attractions are still crowded. Here, tourists from all over the country take the 1314 Rainbow Caudi Way, and enjoy the magnificent sea of ​​tea gardens and the scenery of tea cities. , Follow the actors into the long -awaited horse gang years; walk the ancient trails of the tea horse, listen to the sound of horseshoe and gongs echoing in the forest, and feel the exciting and long -flowering horse gang culture ...

Since the beginning of this year, Pu'er City has relying on deep cultural heritage, rich natural resources, and unique geographical locations, giving full play to its own resource advantages, and in accordance with the goal of creating the "international ecological tourist destinations" proposed by the Pu'er on -site office of the Provincial Party Committee and Provincial Government. Take the road of "global development", to create unique highlights, the development of culture and tourism continues to warm up, and the construction of international ecological tourism resorts has taken a new step.

The cultural tourism market is "recovered" in an orderly manner

"Pu'er Tour" is sought after

"Pu'er Tea Horse Ancient Road Tourist Scenic Area is popular, attracting tourists from all over the country to come to check in. Satonians are mainly Pu'er local people; the team mainly comes from Hainan, Guangxi, Guangdong and Xishuangbanna, Shenzhen and other places. Confidence. "Fei Guangping, deputy manager of Pu'er Tea Horse Culture Development Co., Ltd., said. Not only that, the increasing number of tourists such as the ancient city of Chama, the Pu'er National Park, and the Chinese Pu'er Tea Expo Garden have gradually increased, showing that the Pu'er Cultural Tourism Market is "recovering" in an orderly manner.

According to the Municipal Cultural Tourism Bureau, with the overall emergence of the epidemic and the advantages of the "cross -provincial tourism" melting mechanism, Pu'er local tourists have increased demand for travel, and foreign tourists have resumed the trend. Short -distance travel, rural tourism, and ecological tourism are favored by tourists. The demand for personalized, specialized, customized, and niche tourism products is strong. The market is smooth and orderly.

At the same time, the city introduced 36 policies and measures to solidly stabilize the economy. Among them, a series of policies and measures in cultural tourism will further help cultural and tourism companies to relieve difficulties, speed up the cultural tourism market to recover and recover, boost Pu'er Cultural Travel economy. A package of policies and measures point out that Pu'er City will actively promote the establishment of national culture and tourism consumption pilot cities, promote the online and offline consumption of new industry and tourism products such as tea tourism, coffee travel, and support the "most Pu'er" selection, holiday Japanese cultural tourism consumption activities; planning Introduce a number of local and surrounding tourist routes to activate the tourism consumer market; encourage enterprises to build and improve tourism supporting service facilities such as accommodation, catering and beverage, develop high -quality farmhouses, rural inn, boutique homestays and other formats to create online red punching points.

"Pu'er air is fresh and the ecological environment is good. It can not only taste the sweet Pu'er tea, but also drink authentic Pu'er coffee, but also appreciate the folk customs of ethnic minorities. It is a good place for tourism." Said Ma Yuexin, a foreign tourist.

Optimize the cultural tourism market environment

Continuously enhance the image of cultural tourism

From June 3rd to 5th, the 10th Dragon Boat Festival Baicao Root Food Cultural Tourism Festival was held as scheduled. Visitors tasted Bai Caigen's healthy food and went to the North Tropic of Turn on the Tropic of Mojiang Hani Autonomous County to experience the return of returning culture and exploring the mystery of the twins. And go to Jinggu Baima Mountain Hee Kangyunshe to experience the tent camping family Mars journey ... In the first half of the year, Pu'er further strengthened cultural and tourism market supervision, regulated the order of cultural and tourism market operations, continued to optimize the cultural tourism market environment, continuously enhanced the image of cultural tourism image The vitality of the cultural tourism market is further stimulated.

In terms of optimizing the cultural tourism market environment, first of all, the responsibility of compacting safety production and epidemic prevention. Carry out the hidden dangers of housing buildings and self -built housing safety hazards to investigate and rectify the 100 -day tackling operation. A total of 1,867 investigators were dispatched, and 20 A -level tourist scenic spots, 171 entertainment venues, 163 stars and travel homestays, not before The discovery of major security risks has been ordered to rectify 72 units with general safety hazards. In the first half of the year, there was no safety production accident in the city's cultural tourism market. At the same time, it is normalized to do a good job of preventing and controlling the epidemic in the cultural travel industry, and the cultural travel industry will achieve zero infection and zero transmission. Secondly, the order of heavy boxing and the cultural tourism market. In the first half of the year, a total of 5,274 law enforcement officers were dispatched, 2138 were inspected the cultural tourism operating units, and 15 violations were found, 15 cases were filed, and 14 were issued. Finally, optimize the level of service. 24 hours provide visitors to provide consulting and complaint acceptance, 30 days without reason to return the goods acceptance, and set up "civilized volunteer service posts" in the main scenic spots, and provide stations such as loss of property, emergency drug boxes, etc., so that visitors can rest assured that Pu'er. In the first half of the year, there were 19 reports of reporting complaints, 19 settlements, an average response time of 3 minutes and 6 seconds, an average of 1 hour and 7 minutes, and the end rate and tourist satisfaction rate reached 100%.

In terms of enhancing the image of cultural tourism, in the first half of the year, Pu'er's 24 A -level scenic spots and 4 city -level public cultural service venues realized "traveling Yunnan" online appointments; 56 special products were launched "You Yunnan" sales, cultural, creative and Pu'er tea The number of online products is the first in the province's similar products; joined the Kunming International Youcheng Tourism Alliance to actively participate in roadshow activities along the Chinese and Old Railway (domestic section), "railway+tourism" effectively connect; national culture and tourism consumption pilot city construction The work is accelerated, and the tourist town of Chama Ancient City was successfully selected into the provincial night culture and tourism consumption agglomeration area; the production promotion "Hi!" "Pu'er" 20 series of promotional short videos, created and promoted more than 200 cultural brigade strategies and travel works, and launched the "Pu'er Tourism Recommended Officer" to endorse the Pu'er tourism project; accelerate the promotion of Pu'er tourism IP building, successfully host the 2022 "China Tourism Day" The theme activities of Pu'er City have launched online live broadcasts simultaneously through platforms such as Xinhuanet, You Yunnan, and Pu'er on the clouds. The cumulative number of viewers on the same day reached 547,000; , Grasp the summer gold nodes to carry out precise marketing, and continuously enhance the popularity and reputation of Pu'er tourism. Optimize the business environment

Increase cultural tourism investment promotion work

On June 23, the Municipal Cultural Tourism Bureau held a meeting of investment promotion mobilization, pointed out that since this year, the cultural tourism department issued the "Pu'er City Cultural Tourism Project Construction Promotion Work Plan" to accurately carry out investment promotion work, fully promote project construction, cultural tourism investment promotion Investment and tourism industry fixed asset investment has achieved certain results. At the same time, in order to better build an international tourist destinations, to invest in Pu'er to invest in Pu'er to create opportunities, boost confidence, Pu'er Gathering Youcheng Qiangqiang Industry Investment Promotion, paying close attention to the project's precise investment, optimizing the business environment sincerity, and introducing a number of industries successively The chain involves tourist scenic spots, Kangyang vacation, boutique hotels, and has a certain reputation and industry -leading key enterprises, which drives the development of Pu'er Cultural Tourism Industry.

Focus on high -quality cultural tourism companies with mature product development capabilities and operating capabilities at home and abroad. With the China Travel Group's 5A -level scenic spot in Jingmai Mountain's ancient Chalin Cultural Landscape, the National Tourism Resort Creation Project, the School of Tourism Industry, and other projects reached a cooperation intention; The district online investment promotion negotiation; the introduction and continuous cultivation of Yunnan Menghe Group, quickly integrate into the province and the national cultural tourism market, and develop various types of Pu'er cultural tourism products with various types of local conditions, which drives more related cultural tourism companies to innovate and develop.

Focus on the shortcomings of the Pu'er Cultural Tourism Industry, and attract investment in tourism elements such as "eating, living, traveling, traveling, purchasing, and entertainment". Aiming at the "small and small scattered weakness" of hotel companies, not high quality, carefully study countermeasures, enlarge their advantages, make up for the disadvantages, and strive to improve the level of professionalism in cultural tourism projects, and actively introduce Anxuan, Songzan Cultural Tourism, Dongsoftxi Kangyun Yunyun Yun Settings, intercontinental Huayi, Hilton Yilin, Wendem Garden Hotel and other companies have laid the foundation for the development of mid -to -high -end accommodation industry for Pu'er's construction of international ecological tourism resorts.

Focusing on the original, unique and novel "specialized new" high -quality enterprises at home and abroad, and guiding enterprises to launch new business tourism products. China Merchants introduced investment enterprises registered Pu'er Jingu Tea Culture Co., Ltd. and Pu'er Smart Kangli Travel Technology Co., Ltd. in Pu'er to build a series of cultural and creative tourism products such as record tea and coffee blind boxes in Yunnan. Building the first route operation company in Pu'er City with merchants, is promoting the construction of the first thousand -person team restaurant in Pu'er.

At present, Pu'er Tourism Fixed Asset Investment has achieved a record high. A large number of key tourism projects have been promoted rapidly, and the number of tourists' reception and total tourism revenue continues to recover. In the next step, Pu'er will seriously deploy in accordance with the unified deployment of the Provincial Party Committee and the Provincial Government, keep in mind the mission and move forward, and strive to build Pu'er into an international ecological tourist resort with "the news of the smell, the attachment of the viewer, and the comfortable of the resident".

(Source: Pu'er Daily Reporter: Yu Fei Correspondent: He Miao Editor: Luo Yuanjing)

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