The "Hundred Travel Merchants Procurement Conference" has become a national cultural tourism marketing brand

On July 26, the Wenzhou Cultural Tourism Procurement Conference National Wenzhou Cultural Tourism Procurement Conference in 2022 was held. Go into the key.

"Baicheng Lien Huyou Wenzhou" officially launched

Chen Yingye, deputy mayor of Wenzhou Municipal People's Government, Zhu Yunhua, Secretary of the Party Group and Director of Wenzhou Culture, Radio, Film and Television Tourism Bureau, Ma Zhiyao, member of the party group and deputy director of the Wenzhou Culture, Radio, Television Tourism Bureau, Xu Min, vice chairman of the China Travel Agency Association, and Zhejiang Travel Agency Association Zhang Linglong, Gao Suoshan, vice president of China Kanghui Tourism Group, attended the event.

At the meeting, Zhu Yunhua, secretary of the party group and director of Wenzhou Culture, Radio, Television Tourism Bureau, and Zhang Linglong, president of the Zhejiang Travel Agency Association, delivered speeches.

Zhu Yunhua said that Wenzhou is a national historical and cultural city, East Asian cultural capital, and the national public cultural service system demonstration zone. It is also an excellent tourist city with rich resources. Jiangxinyu, Nanji Island, and Tai Shi Corridor Bridge are well -known scenic spots in the country. In recent years, the night tour of the Minjiang River, Tanghe Night Painting, Nanxi Jiangxingchao Music Festival, Qingli Market, Overseas Chinese New tourism formats such as Jiale Homestay and Tie Dingchang Paradise. The traditional Damei and new fashion experience are refreshing and colorful here. The National Wenzhou Cultural Tourism Procurement Conference of Hundreds of Travelers in the country has successfully held three sessions, which has become a new highlight of Wenzhou Cultural Tourism. It opened the vision of Wenzhou and the national cultural tourism market cooperation and exchanges, and focused on introducing Wenzhou's characteristic tourism destinations and classic tourism products to the national travelers.

Zhang Linglong pointed out that the new crown epidemic and complex prevention and control have given a new problem and difficulties in the travel agency industry. Vocabulary such as "melting, break, home, transformation, change, sideways, adherence" and other vocabulary frequently impact the nerves of tourists. In the face of a new situation, Wenzhou tourists did not "lie down". They were still full of confidence, active and pragmatic, and strived to recruit to survive and develop. Under the guidance and leadership of the Wenzhou Travel Agency industry, the Wenzhou Travel Agency industry actively cooperates with the government to promote the development of the industry with practical actions. The travel vendor procurement conference held in Wenzhou for three consecutive years is the most direct and specific presentation.

In order to encourage key travelers across the country to purchase Wenzhou Cultural Tourism products, the event site released the marketing subsidy policy of large -scale Laowen Tourism Team in 2022 and the county (cities, districts) of various counties (cities, districts) recruiting reward policies, Wenzhou land connection market and travel agency industry development Report; also held the award of the Bonwen Bonus on the site of the Wimbled Grand Group, the outstanding contributions of the 2021 large -scale tour groups, excellent reception and the 2021 most popular tourist destination award and other agenda.

Member of the "Fourteenth Five -Year Plan" expert committee of the Ministry of Cultural and Travel Ministry, member of the Standing Committee of the Beijing Social Sciences Federation, and the Executive Dean of the Capital Cultural and Tourism Development Research Institute of Beijing Second Foreign Language Institute, "Seeking Growth in Revisive" The keynote speech allows participants to fully understand the latest development trend of the national cultural tourism market and the marketing innovation method of the tourism market.

"Hundred County Thousand Bowls" Wenzhou Food Exhibition

In order to allow travelers across the country to learn more about the characteristic tourism resources and new tourism formats and new products of "Poetry and Painting, Water and Water, Wen Run State", on the afternoon and 27th, the organizer also organized for the representatives of hundreds of travelers across the country. Examination of Dongtou Travel Line and Wentai Tourism Route. During the Wen period, the participants also experienced the new consumer network red punching fields such as Nantang and Minjiang Road Guangying Wharf.

As the third of the national travelers in the country to enter Wenzhou, the third one

As the third year when a hundred travelers across the country have entered Wenzhou, this year's hundred traveler's procurement conference attaches more importance to the invitation and online publicity and marketing of tourists from key tourists in the country. The technical analysis of marketing results, further stimulating new kinetic energy of cultural tourism consumption, and showing the charm of cultural travel charm of "poetry and painting landscape, gentle states" to the country and the world. As Professor Li Xinjian praised the National Congress of Hundreds of Travel Merchants: The National Conference on Hundreds of Travel Merchants in the country was successfully held in Wenzhou for three consecutive years. This is a good way to market marketing in the background of the outbreak. Wenzhou can take the lead in inviting travel merchants across the country to gather Wenzhou to focus on purchasing cultural tourism products to reproduce the innovative wisdom of Wenzhou, a vibrant city, and the leading action of Wenzhou Cultural Tourism is worthy of praise. It is understood that the market effect will be presented one after another this year's travel dealer procurement conference, which will accelerate the realization of the goal of “Wenzhou’ s land reception in the second half of the year to achieve 500 million yuan in revenue and millions of tourist tourists from outside the city ”.

The event was hosted by Wenzhou Culture, Radio, Television and Tourism Bureau and hosted by Wenzhou Travel Service Industry Association. Representatives of China Kanghui Tourism Group and other national outstanding travel providers, representatives of major travel agencies in Beijing, Jiangsu, Guangdong, Fujian, Shandong, Anhui, Jiangxi and Zhejiang Province, Vice President of the China Travel Agency Association and the president of the provincial and municipal travel agency associations and Ctrip Nearly 200 representatives such as online platforms such as Malaysia and Tongcheng, representatives of Wenzhou Land Alliance, and media journalists.

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