The transformation and upgrading potential is imperative 丨 our time

In 2021, my country's GDP exceeded 114 trillion yuan, accounting for the global economic proportion of 11.4%in 2012 to more than 18%, and the per capita GDP reached US $ 12,500, close to the high -income national threshold. In 2019 before the epidemic, the number of domestic tourists reached 6.06 billion, twice the 2.957 billion people in 2012, and 4.3 per capita travel. my country has entered the era of public tourism.

In recent years, my country's tourism industry has developed rapidly, and some new changes have undergone some new achievements in the travel agency industry. At the end of 2012, there were 24,944 travel agencies in my country. According to statistics released by the Ministry of Culture and Tourism, the total number of travel agencies nationwide in the first quarter of 2022 was 4,2604. It can be seen that in the decade, the number of travel agencies increased by 17,660, which was 1.71 times in 2012.

In order to meet the needs of the public travel and adapt to the market trend of freedom, travel agencies actively rely on Internet platforms to change the traditional way of business, so that the travel of "speaking and walking" becomes within reach.

In the past ten years, the continued growth of the number of travels has provided huge business opportunities for OTA tourism e -commerce, and the market share has expanded rapidly. In the past 10 years, travel agencies have provided government procurement, private customization, personalization and other single services from traditional organizations, recruitment, receptions, packaging prices and other services. Related data show that in the first quarter of 2022, domestic tourism single services reached 7.7601 million.

In 2019, 177 million domestic tourism organizations across the country, receiving 185 million people, and 6.03%of the total number of domestic travel in the year. The entry tourism outbound couplet received 30.569 million person -times, accounting for 18%of the total number of entry. The outbound tourism organizations were 62.8806 million, accounting for 35%of the total outbound.

In the past ten years, there are three main achievements in the travel agency industry:

The first is to build a zero -zero system to form a travel agency wholesale, agency, and retail vertical division of labor, and the "weak and small scattered" situation of travel agencies has been significantly improved.

The second is to comprehensively implement the rating of travel agency levels, in order to comprehensively implement the concept of high -quality development, effectively protect and protect tourists' rights and interests, improve the level of management and management of travel agencies, optimize the industrial structure of the travel agency, promote the health, continuous and stable development of the tourism market, Solid foundation.

The third is to carry out the pilot of tour guide practice. In order to meet the groupization of small groups and customized consumption in the tourism market, to provide tourists with "tour guide+online car rental" services; promote the establishment of tour guide service appointments; Connection has transformed the professional channels of tour guides from a single travel agency to travel agencies, Internet platforms, and other travel service agencies.

The new coronary pneumonia epidemic has brought a huge impact on the travel agency industry, making it one of the most affected industries. Travel agencies are both traditional service industries and the main force of the tourism industry. Over the past three years, the epidemic has been repeated, and the survival and market recovery of the enterprise are difficult. But we also have to see the changes and opportunities brought by the epidemic. Travel agency companies should think carefully. Where is the tourists after the travel restart? Where is the market? Where is the product?

From the perspective of travel agencies, you ca n’t have headaches, doctors, and feet, and you must seek a long distance in front of you. Travel agency's traditional operation methods and thinking models will be difficult to maintain in the future, but the organizational series of travel agencies will definitely exist for a long time. Among them, the innovation of formats, the iterative improvement of product services, and the adherence and upgrade of core competitiveness are the meaning of the title and the meaning of the should be. The epidemic has a business opportunity for the travel agency industry and the future. Facing the future, we must dare to face challenges, and we must be confident in the development of the industry! (Author: former Director of the Supervision and Administration Department of the National Tourism Administration Peng Zhikai; Editor: Cao Xuewen)

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