More than 100 township cadres in Zhejiang to train cultural tourism to help the construction of the Communist Demonstration Zone

Jiangnan Tourism Media on August 11 Hangzhou Electric (reporter Chen Chong) In order to thoroughly implement the spirit of the 15th Party Congress of Zhejiang Province and promote the construction of a high -quality common prosperity demonstration area in Zhejiang Province, the province Global tourism development cornerstone, from August 6th to August 8th, the training course for key tourism township cadres in the province in 2022 was held in Hangzhou, Zhejiang.

The meeting believes that during the "Fourteenth Five -Year Plan" and a period of future period, the tourism industry in Zhejiang Province will be in a critical period of modern opening and high -quality development. As a "cockpit stone" as a global tourism development, towns and towns are repeatedly impacted by the epidemic and the tourism industry. In 2021, the number of tourists and total revenue of Zhejiang Province's annual tourism personnel have returned to 85%and 84%of the same period in 2019. The development of tourism is strong.

Rui Hong, deputy director of the Zhejiang Provincial Department of Culture and Tourism and Deputy Secretary of the Party Group, said that the class to run this class is to promote cultural tourism from Zhejiang and help the construction of a common prosperity demonstration area. The need is the practical needs that stimulate the innovation and development of the province. Township cadres should be pregnant with a sense of mission and responsibility, carry forward the spirit of grabbing, grab resources, grab customers, grab opportunities, grab talents, grab the media, grab brand, grab projects, grab policies, and do a good job in the current culture and culture of Zhejiang Province and Development of tourism resources.

Rui Hong said that we must soberly realize that there are still many shortcomings in Zhejiang tourism. There are still many places where supply and unbalanced demand are. The problem that is not sensitive is still existing. These problems require us to solve and break through the next step, so we should think of how to go to "at the forefront" while we are generally "at the forefront". Excellent towards excellence, these also need to think from the grassroots. At the same time, when traveling in towns and towns, we must pay attention to scientific planning. We must not catch the eyebrows and disrupt the battle. Planning should be "natural, characteristic, and market demand, and now tourists are new and different, and they can experience happiness, not to be serious, too serious, and learned.

The development of rural tourism in various places has steadily promoted the trend better

At the training meeting, representatives of key tourist towns such as Mogan Mountain Town, Deqing Mogan Mountain, Taizhou Tiantai Town, and Xiaguan Town, Cangnan County, Wenzhou conducted exchanges.

Hou Wenliang, a member of the party committee and general planner of the Anji County Culture, Radio, Television Tourism and Sports Bureau of Huzhou City, said that "small industries" achieved "big people's livelihood". In Anji, tourism is the primary way for rural rejuvenation, and tourism is also a pillar industry of strategic development. In the first half of 2022, the county realized 9.739 million domestic and foreign tourism, and total tourism revenue was 12.082 billion yuan. In 2021, the value -added of the tourism industry accounted for 10.5%of GDP. In Anji, the tourism industry broke the dual structure of urban and rural areas and established a model of success. In 2022, the disposable income of Anji Urban and Rural residents reached 65,750 yuan and 39,495 yuan, respectively, and the ratio of urban and rural income reached 1.66: 1. Establish a three -in -one tourism public service system of county -level tourism public service centers, township service sub -centers, and scenic spot (village tourist station). His unremitting efforts, at present, there are 35 standardized camps in the county, more than 8,000 tents, and 24 in the construction site.

Shen Yan, a member of the Party Working Committee and deputy director of the Management Committee of Mogan Shan Town Resort in Deqing County, Huzhou, said that Mogan Mountain Town builds a comfortable living environment, implements fine construction management, promotes beautiful cell construction, and has scientific integration. Establish a fusion working mechanism to create a characteristic town of livable and tourist travel. We transform and improve the old site of some historical relics, retain some old buildings, build characteristic pavilions, maintain the authenticity and integrity of natural landscapes and cultural relics, and achieve a distinctive style and cultural district. Develop rich vacation products and tourism formats. Grasp the key industries and improve the quality of the homestay. Adhere to the "high -end, boutique, characteristics" positioning, and encourage homestays to transform and upgrade through transformation, acquisition, commission management, and reconstruction. As of now, there are 195 accommodation products, 2,000 beds, and 3,500 meals in the town. In the future, Mogan Mountain will further seize the current opportunities. The first to open up the green mountains and green mountains is the Golden Mountain Silver Mountain Transformation Channel 2.0, creating a world -class tourism resort building county experience, and creating a demonstration sample of the basic units of common wealth and modernization.

Yu Rong, deputy mayor of Shiliang Town, Tiantai County, Taizhou City, said that in recent years, Shiliang Town has created the general goal of the world -class alpine cultural tourism resort town, taking the comprehensive improvement of the small town environment as the general starting point, highlighting the "bigger to make bigger and bigger The core of the town in the town of being stronger, beautiful, and special, adheres to the "small town scenic area", and unswervingly follow the road of deep integration of agricultural cultural tourism and the development of town Jingcun. In the future, we will strive to create the pearl of poetry and painting in the city of modernization, the most beautiful area of ​​the destination of the Tang Dynasty poetry road in eastern Zhejiang, and the town example of the common wealthy benchmark county.

Wang Daowen, chairman of Xiaguan Town People's Congress of Cangnan County, Wenzhou City, said that we are based on long -term and long -term governance and comprehensively create a livable and suitable tour environment to create promotion and improvement. Essence Focus on the construction of beautiful towns, complete projects such as facade reconstruction, node attractions, tourism logos, and the beautification of main lines of tourism, and build a "romantic fishing port, style Xiaguan" Binhai collection town. Use the dots to drive the surrounding villages to build. We created in the beautiful countryside and scenic villages as the carrier, fully tap local historical and cultural resources, and created the "Lotus Pond Mountains" Xinlin, "Red Holy Land" Nanping, "Qingshan Green, Chenghai Cheng" Chenghai, "Mountains and Mountains and Sea Lianhai "Changsha and other unique and beautiful environmental rural brands. There are 10 boutique homestays, 30 hotel hotels, 50 seafood buildings, 20 old -fashioned shops, 20 leisure fishing boats and art and cultural living rooms. ", Special bars and other formats; focusing on building twelve attractions such as Beiguanfeng Island and South Guan's South, and forming a boutique tour line with one day tour and two -day tour, which attracts tourists to exceed 1 million. Gu Weijian, director of the Resources Development Division of the Jiaxing Cultural, Radio, Film and Television Tourism Bureau, said that as of the end of 2021, there were 511 villages in 770 villages in Jiaxing City to achieve the goal of scenicized construction, including 81 villages in 3A scenic spots. In 2021, there were 2.4808 million rural tourists in Jiaxing City, and rural tourism revenue was 2.006 billion yuan, an increase of 19.87%and 43.17%year -on -year. We make full use of the characteristics of the Jiaxing Plain Water Village, pay attention to the overall protection and utilization of rural style, and characterize the cultural connotation of the village of the scenic area with "one village, one product", and expand ideas with the concept of future rural areas. The theme products expand the tourism market with a new visual expansion, further strengthen the construction of rural tourism infrastructure, improve the quality of rural tourism, and improve the indication indicator system, tour service system, tourism service system, tourism service system, tourism service system, tourism service system, tourism service system, tourism service system The business management system, promote the development of the four major formats of tour tourism, research experience, food shopping, and theme homestays.

Liu Jianqun, Secretary of Xujiaxuan Village, Linzheng Town, Pinghu, Jiaxing, said that in market -oriented, we invested in investment. Tourism Development Corporation signed a cooperation agreement with the China Baseball Association to sign the China Junior Baseball Training Team (U10 Chronicles), combined with the province's first international juvenile baseball court to host national baseball events, embarked on a road of integration and development of agricultural and cultural tourism , Sustaining and soliciting tourists. until now. There are nearly 300 baseball teams from all over the country, bringing more than 820,000 tourists, operating companies' revenue exceeding 10 million yuan, and driving surrounding farm operating income of more than 8.5 million yuan.

Zhang Lingyan, the head of Sudu Township, Songyang County, Lishui City, said that Chenjiapu Village is 15 kilometers away from the county seat and 850 meters above sea level. , Form a unique "cliff residence" wonders. We adhere to the concept of "cultural leadership" concept of "quality -priority and development" relying on the blessing of the "growth" homestay economy to drive the development of rural tourism development and the income of village collective economy, and get out of the "Chen family of the Chen family in the mountainous and county farmers. Pay the way. Through the implantation of the format, the Chenjiapu Civil Book Bureau of the most beautiful bookstore pioneer bookstore in Yaju, the first photography and leisure park in the country with the first photography theme in the country. above. As of now, Chen Jiapu has received more than 300,000 tourists, and the comprehensive revenue of each format is more than 17 million yuan.

Zhu Yibin, a member of the party committee and propaganda member of Changshan County, Changshan County, Luzhou City, said that Jinyuan Village and the northeast of Changshan County are 30 kilometers away from the county seat. The total area of ​​the village is 10 square kilometers. It is a typical mountain village. East Case Township Julin, wealthy, exploring the path of common prosperity, keeping an eye on the revitalization articles of farm houses, relying on the "micro -transformation and improving improvement" operation of the provincial tourism industry, and successfully attracted the Tengyun · Modern Tourism Base Project. Village enterprises are connected and interacted ", innovatively explore the" base area "model of rural tourism, and promote the village to achieve" prosperity of business formats, industrial development, and rich people ". Up to now, more than 300 acres of idle farmhouses, more than 300 acres of idle land, more than 85,000 tourists have been received, and total tourism revenue is 6.8 million yuan, of which the village collective income is 870,000 yuan, which directly drives employment revenue and agricultural product sales of 2.2 million yuan Among them, villagers have increased their income by more than 40,000 yuan through house rent, housekeeper salary, and agricultural product sales.

Objective to examine the series of "shortcomings" in the development of tourism

This training is based on the problems and key tasks of the development of cultural and tourism resources in Zhejiang province's cultural and tourism resources at the township level, and invited experts from Zhejiang University and Zhejiang Provincial Institute of Culture and Tourism. In the context, rural tourism and rural operations, high -quality improvement of scenic spots and towns, and taught by the tourism industry micro -transformation and improvement. The relevant business leaders of the Resources Development Office interpreted the relevant businesses.

The former executive dean of Zhejiang Provincial Institute of Culture and Tourism Development, Mao Shuigen, said that the global tourism and national tourism resorts are different, and the brand titles such as 5A -level tourist attractions are different. Building tourism brands only requires the development of corresponding tourism products, supplemented by targeted marketing, and the global tourism demonstration zone does not follow the development routine of traditional brand building. Tourism in the whole region is not all -time and space tourism, nor is it full of flowering. All -time and space is a misunderstanding of global tourism. The whole region is required to be "scenery everywhere instead of scenic spots everywhere, and reception services are everywhere instead of hotels everywhere." Flower tourism everywhere is not equal to the global tourism. The current construction of the global scenic area proposed by some districts and counties (cities) does not understand the essential connotation of tourism in the whole region. The construction of the entire scenic area ignores the satisfaction of the leisure needs of local residents, and is incompatible with the concepts of openness and sharing development; the construction of the entire area of ​​scenic spots and the development of the tourism industry chain runs counter to the development of the entire industry; Innovation of institutional mechanisms for overall management. Global tourism is different from rural tourism, study tourism, ecological tourism and other concepts. Global tourism is not a type of tourism products that are directly targeted at the customer source consumer market. Ye Fei, deputy director of the "Forty One Thousand Thousand Thousands" and "Micro Transformation" Office of the Zhejiang Provincial Culture and Tourism Department, said, "Sit on the ground, travel with your heart" - "Micro -transformation and improvement" make the tourism experience more delicate, more exquisite tourism facilities, more exquisite tourism landscape, more detailed tourism services, and more detailed tourism operations. By 2025, the value -added of the tourism industry in the province will account for more than 8%of GDP (7.9%in 2019, 6.8%in 2020), and the contribution rate of GDP will reach more than 19%, and tourist satisfaction will reach more than 95%. At the same time, we must pay attention to focusing on the big place, starting with small places, watching "embroidery kung fu", always problem -oriented, insist on not engaged in big demolition and construction, handle the relationship between protection and development, form a departmental joint force, and have a complete complete force. The assessment and evaluation system, actively launch the participation of all sectors of society, and do a good job of publicity.

Ye Le'an, deputy dean of the Zhejiang Provincial Institute of Culture and Tourism Development, said that the significance of carrying out the census of cultural tourism resources is in accordance with the connotation and definition of cultural and tourism resources, which has produced many new resources that have not been used before. In the advent of the era of leisure tourism, the supply side of tourism changes, and the view of resource views has also changed a lot. People have a new understanding and new understanding of resources, and many new tourism formats and new products have emerged. It plays an important role in construction. It is necessary to find out the family of cultural tourism resources, form a channel for resource conversion, promote the development of the regional cultural tourism industry and reduce the three major gaps, and promote the richness. The resource excellent collection area is an important support for the high -quality development of tourism in the future. It can be used as a basis for evaluation of resource assessment of high -level tourism scenic spots and tourism resorts. Resource Youji District can be packaged as a key promotional project for regional culture and tourism investment. For key development areas with future cultural tourism, key investigations or special investigations need to be carried out in a targeted manner in order to become a resource collection area.

Lin Weixing, director of the Resources Development Division of the Zhejiang Provincial Department of Culture and Tourism, said that "Thirteenth Five -Year Plan", the total output of the Cultural Tourism Industry in Zhejiang Province exceeded trillion, achieving leapfrog development. However, regional development and resource endowment are not coordinated; product supply is not matched with market demand; development methods are inconsistent with quality and benefits; development demands are not synchronized with policy guarantees; industry development is not compatible with talent resources; epidemic prevention and control; A series of "development issues" such as unified development with tourism development are the shortcomings we want to examine objectively.

Tourism and township cadres are full of learning

During the training period, representatives of key tourism townships in the province also inspected the Evolutionary Town of Xiaoshan District, Hangzhou and Hengyi Village in Lintu Town. The inspiration is very strong, so that everyone can learn and integrate, and have been well received by the students.

Mu Yaqin, deputy secretary of the party committee of Shouchang Town, Jiande City, Hangzhou, said that although the time is short, the course is full, the harvest is also very much, and the study is thoughtful. After traveling, the real estate and industry industries in Shouchang have been driven. Especially when we are doing investment promotion, the merchants come to the core block street, Nanmen Square, 909 Night Street, and Aviation Town of Scenic Area. Go here first and walk around, then go to the project, and then sit down and talk. This effect is very good. They see popularity, hope, and fireworks. Culture and living scenes should be adapted, and culture cannot be tall and very serious. This is contrary to the essence of tourism. Then we have also made some integration measures, and we have created a night market street to bring traditional products to traditional products. , Dried powder, tofu bags, and Shouchang cakes were released, but to be honest, although I have been on CCTV twice, but from my own feelings, in culture, especially after listening to the courses of micro -promotion, we are still very rough. We are still very rough. Not fine enough, including the packaging and production of pastries, it is necessary to further build it in refined and delicate.

Chen Weijun, director of Quantang Street, Xihu District, Hangzhou City, said that the development of rural tourism in our streets has reached version 3.0. The earliest version 1.0 is purely eating and adding. Version 2.0 is a food, accommodation, and parent -child activities. This is before the epidemic. After the epidemic is shuffled, it is found that our homestay 3.0 version is to eat and accommodate and add various theme activities, that is, the young people said, plus outdoor wedding and commercial shooting, all of which are spontaneously formed by the homestay, so in this In the process of updating the bed and breakfast version, the rural tourism work in the street has also achieved great results. At present, our street is 4A -level scenic spots. All the administrative villages under their jurisdiction are 3A Scenic Area Village in Zhejiang Province. The staff of the work, the homestay gave me a great help to work, and more to care for the practitioners and investors who love these homestays, so that they can bloom and bear fruit in our place. Only they have money to earn them. Only by taking root in your place more, you can even expand the operation. The reporter learned that by 2025, Zhejiang took the lead in building a strong province of modern tourism economy, and various main indicators ranked at the forefront of the country. The national cultural tourism enables the common prosperity of common prosperity. Form the modern tourism system, build a province of tourism in the whole region; build a digital tourism demonstration province; build a model province of tourism rich people; build a model for the integration of cultural and tourism in the country.

It is reported that the training of cadres of key tourism townships in the province is one of the special training led by the Organization Department of the Zhejiang Provincial Party Committee and the transfer of county management cadres organized by the Zhejiang Provincial Department of Culture and Tourism. Following four consecutive periods.

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