Shanxi Qiaojiayuan: Cultural and Tourism integration tells the story of Jin Shang

Qiao Family Courtyard of Qi County, Jinzhong, Shanxi is the old residence of the well -known Jin merchant Qiao Zhiyong in the Qing Dynasty. It is one of the main places inherited by the Jin Shang culture. It records the rise and fall of the Qiao family for hundreds of years, and precipitates the spirit of the Jin Shang. In recent years, the Scenic Area of ​​the Qiao Family Courtyard focuses on the supply of the Jin Shang culture to the rich products, and has implemented quality improvement and service improvement. It has attracted tourists to visit the Qiaojia residential building complex, understand the culture of Jin business, and perceive the spirit of Jin Shang.

Cultural and tourism integration promotes Jin commercial culture

On August 5th, Yang Chuanjian, a 86 -year -old professor of Beijing Jiaotong University in the middle hall, stood quietly in front of the Qiao Zhiyong study. "The Qiao family is the representative of Jin Shang. The most want to see Shanxi is here. The age is too old, but with my interests, I have to watch it all." He commented that the Qiao family courtyard is not only valuable, but also With cultural heritage, the surrounding environment is also very good.

"The Confucian businessman and family feelings of the Qiao family based on integrity and the family members of the country show the cultural wisdom and business spirit of a generation of Jin merchants." In late June, the scenic area planned to launch the Pingyao Ancient City -Qiaojia Courtyard's spiritual characteristic theme party day line. So far, nearly 20 companies including Shanxi Cultural Tourism Group and enterprises in the province have been received. Essence

The theme party day line allows people to observe teaching and party lesson training on the spot, and understand the profound connotation of "honesty, trustworthiness, pioneering, aggressive, pragmatic operation, and the world's good people". Together with honesty and trustworthiness, benevolence, and help the world.

"The scenic spot has also launched the" promoting the spirit of the Jin Shang "research tourism products, which receives tens of thousands of young people each year. Research tourism has become an important way for young people to perceive Chinese culture and enhance cultural self -confidence." Wang Zaihuan said.

In order to allow tourists to experience the daily life of the Jin merchants, the scenic spot also arranged the experience scenario such as the shopkeeper assembly, marriage, and worship. During the Spring Festival this year, the "Three Halls and One Garden" set up classic scenes in film and television dramas such as "High Red Lantern Hanging" and "Qiao Family Courtyard"; "The launch of an immersive experience line, with a new way of actualization and interaction, created a small body, multiple scenes, and strong atmosphere experience products to achieve deep interaction between tourists and culture.

Cultural relics activation tells the story of Jin Shang

Wang Zaihuan introduced that the Qiao family courtyard is a national key cultural relics protection unit and a national second -level museum. The scenic spot has continuously enhanced the exhibition and supporting facilities, activated the use of cultural relic resources, and tells the story of Jin Shang.

In terms of exhibition, the scenic area hires senior teams to increase the cultural characteristics of 126 rooms in the 13 courtyards of Dexing Hall, Baoyuan Hall, Ningshoutang and Qiaojia Garden. The museums, non -heritage experience halls, folk museums and Qiaojia school, wedding custom display, Fufushou, tea road reproduction, brick carving collection and other exhibition halls, tell the story of the Qiao family and show the Jin Shang culture.

The Qiao family courtyard No. 3 Hospital of Dexingtang, exhibited the Qiao family courtyard of Qiao Xinshi, the old family of the Qiao family, and the valuable information related to the Qiao family business and family. As long as he has time, he will explain to the team who comes to learn.

Qiao Xinshi said that family rules and family training is simple and not simple. It is not shallow. Each one is the basic criterion for being a person. The home must be harmonious and humble and respectful. Personality is pure and high. "These are our way of standing in the world, which is very educational."

Baoyuan Hall is the location of the Qixian Folk Museum. The 42 exhibition rooms are the themes of databases, clothing, food, housing, and funeral etiquette, and agricultural and commercial activities. Through more than 2,000 exhibits, they systematically reflect the folk in the Shanxi Jinzhong area of ​​the Ming and Qing Dynasties. custom.

The Qiao family courtyard has changed the traditional tour mode through innovative exhibition methods and cultural relics. Tourists can not only appreciate the beauty of architecture, understand the story of the Qiao family, the way of business, and read the rigorous family rules of the Qiao family by recitation of the Qiao family rules and family training. life. In addition, relying on the cultural and creative products created by cultural elements and cultural relics such as Qiao Jiajia training, architectural decoration, Qiaojiafu, and red lanterns, it has become another window for tourists to understand Jin Shang culture.

It is understood that there are 34 types of cultural relics in the Qiao Family Courtyard, with nearly 370 precious cultural relics, of which the calligraphy and painting and calligraphy of famous masters such as Kowloon Lantern, Rhino Telce, and Fu Shan, Qiu Ying, and Chen Hongzhang are the most famous.

Wang Zaihuan introduced that the current scenic area is working with a professional team to carry out a large number of cultural relics to repair the work. After repairing, put it in the original position to better tell the story of the Qiao family.

"Under the empowerment of science and technology, the cultural relics protection capabilities of the Qiao family are continuously strengthened. We must have the energy to protect the cultural relics and use them well, let the cultural relics live, tell the story of the Jin merchants, provide tourists with a better experience, let the tourists make a better experience, let the tourists make a better experience, let the tourists make a better experience, let the tourists make a better experience. Visitors take a better reputation. "Wang Zai hoped.

Rich products to spread traditional culture

The unique architectural style has made the Qiao family courtyard the scene of many film and television dramas. The two film and television works of "Big Red Lantern Hanging" and "Qiao Family Courtyard" made people remember the Qiao family courtyard, and many tourists came here.

In the hexagonal pavilion in the center of the Lotus Pond in the Scenic Area, Chinese folk music performances such as flute, Erhu, Guzheng, Suona, and folk songs, folk songs, national dance performances are staged every day; Waiting for the wonderful interpretation of the traditional opera, tourists enjoy it while resting, which is very comfortable. "Rich activities make the schedule vivid and interesting, and have a strong sense of participation and sense of gain." Said Li Juan, a tourist from Hunan.

"In order to allow tourists to have a deeper understanding of the Jin and Shang culture during the tour, we are still explaining and serving the service." Wang Zaihuan said that the scenic spot created the government affairs reception, corporate business, middle -aged and elderly people tourism, youth research The interpretations of different scenarios and objects meet the needs of different tourists.

Wang Zaihuan introduced that the Qiao family courtyard is still the practice base of the Qixian Red Scarf Explained Trust. Every holiday, the Red Scarf Explanator will come to the scenic area and tell tourists to tell tourists' hometown stories with immature voices. They have become a scenic spot.

Zhang Huifen, an explanator of the scenic spot, introduced that during the epidemic, strong quality in the scenic area, the image of the outer tree, and the hard work of the internal skills did not relax. It carried out more than 200 training for training around the Jin Shang knowledge, historical culture, 5A -level scenic spot creation, standardized management, and explanation skills.

The scenic spot also created the Fusheng City District through in -depth excavation of the essence of the cultural and commercial culture and the commercial resources of Wanli Tea Ceremony, and upgraded a single courtyard tourism to meet the personalized and diversified personalization of tourist entertainment, shopping, recreation, leisure and other personalized and diverse. Tourism demand has become a new place for Jin Shang culture.

"Since July, the number of tourists has reached more than 5,000 daily, and it has returned to 50 % of the number of receptions in the same period in 2019. The tourism market is gradually recovering." Wang Zaiwan said that in the next step, the scenic spot will introduce more excellent traditions. Cultural projects bring a richer cultural experience to tourists. (Author: China Tourism News Wang Wenhua; Editor: Cao Xuewen)

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