Powering Binhai Tourism stronger "Fujian on the Sea"

Summer coastal tourism continues to heat up. Fujian has a long coastline, many islands and bays, which provides a good place for the hydrophilic of the public in the summer. Thanks to the advantages of coastal tourism resources and the growing needs, Fujian Binhai Tourism has continued to grow and grow.

On June 10, the Fujian Binhai Tourism Alliance Work Conference was held in Xiapu County, Ningde City. At the meeting, the sixth city and one district of Fujian (Fuzhou, Xiamen, Zhangzhou, Quanzhou, Putian, Ningde, Pingtan) culture and tourism departments jointly established the Fujian Binhai Tourism Alliance, and provided suggestions on the development of the sea of ​​coastal tourism and continuously growing up. Strong "Fujian on the Sea".

In recent years, the Fujian Provincial Party Committee and the Provincial Government attach great importance to the development of coastal tourism. Binhai tourism with the cross -field of the cultural tourism economy was just at the time. Cultural and tourism departments in various places should seize opportunities, and continue to promote the development of coastal tourism through the construction of the coastal landscape channel, the implementation of the project to drive the strategy, and the establishment of the coastal tourism alliance.

Build a landscape road to string the good scenery of the coastal

On June 11, the rain was underground. Standing on the Danwan Observation Deck on the "East China Sea No. 1" outside the "East China Sea 1", looking at it, the vision is wide, and the coastal line is winding, the star fishing boat star, and the smoke in the distance, like a beautiful and elegant ink painting.

"As the key section of Fujian No. 1 Binhai Scenic Road, the total length of the" Donghai No. 1 '' Waihai Scenic Tourism Tourist Tourist Tourist Tourist Tourist Tourism and total investment of 3.3 billion yuan. Scenic spots, connecting the seafront walkway, the "Xinghe No. 1 '' self -driving camp, Haiwei Castle and other punching locations in the scenic spot, bringing tourists to the unique experience of facing the sea, watching the sea and listening to the sea, experienced fisherman culture, and enjoying the beautiful coastal scenery. . "Zhang Jian, director of the Cultural and Sports and Tourism Bureau of Xiapu County.

No. 1 Binhai Scenic Road refers to the Ecological Corridor of Heping Tanhuo Island, which is mainly based on the Fujian section of the G228 National Highway. The Fujian Provincial Party Committee and the Provincial Government attach great importance to the construction of coastal landscapes. This year, the construction of the Binhai Scenic Road on the G228 Line of the National Highway G228 this year has been held to deploy funds for fund raising, strengthening project supervision, and strengthening elements. The Fujian Provincial Department of Transportation has also issued multiple documents to actively promote the entire line of the National Highway G228 line by the end of 2025.

136,000 square kilometers of waters area, 3752 kilometers of coastline, 2214 islands, 200,000 hectares of beach coating ... At the Fujian Binhai Tourism Alliance Working Conference, the colorful mountains and sea natural landscapes in the No. 1 Binhai Scenic Dow Well. At the meeting, No. 1 Binhai Scenic Road logo was officially released.

"Each place should be the core of the No. 1 coastal landscape tract, connect high -quality tourism resources, create a self -driving ring line between fish -shaped areas, and guide visitors to participate in the" No. 1 Scenic Road, the most beautiful memory, and jointly create a ' Dao created a coastal leisure belt for demonstration engineering, boutique scenic spots, and brand gathering. "Said Wu Liguan, first -level inspector of the Fujian Provincial Department of Culture and Tourism.

"As early as 2018, the construction of the coastal tourism landscape in Quanzhou was the focus of the" six major tourism products "improvement projects. There are endless streams of tourists. "Li Boqun, secretary of the party group and director of the Quanzhou Culture, Radio, Film and Television and Tourism Bureau, introduced that the National Highway G228 Quanzhou section passed 7 counties (cities, districts) in the coast, connected to more than ten tourist attractions above 3A, and World Cultural Heritage Essence At present, the entire line of 223 kilometers is completed and opened to traffic.

Huo Lizhen, secretary of the party group and director of the Ningde Cultural and Tourism Bureau, said that Ningde will take the G228 National Highway as the main line, actively build the Ningde coastal landscape road, build a "fast -moving slow travel" coastal tourism transportation network; Six coastal tourism distribution centers such as Dongchong Peninsula to achieve seamless connection of maritime tourism transportation; open maritime routes, do fine -moving Ningde maritime tourism.

Create a project to enrich the coastal tourism format

"It's so beautiful, this is an angel's 'tears'", "finally seeing 'blue tears' in myself, it is really a lot of this" ... From April to June each year, it is the peak period of the phenomenon of "blue tears" in Pingtan. "Blue Tears" will appear in the waters such as Yangtze River Australia, the South Bay, and the Dragon King, which attracts tourists from all over the country.

"In order to meet the personalized needs of tourists, in recent years, we have concentrated on the three districts of the Yangtze River Australia, Tannan Bay, and Dragon King in accordance with the requirements of" high -quality construction and low -intensity development "requirements in recent years. Supporting facilities, creating the format of chasing tears at sea and land, attracting a large number of tourists, 'Blue Tears' Become a hot business card for Pingtan Tourism. "Said Weng Bin, deputy director of the Tourism and Culture and Sports Bureau of Pingtan Comprehensive Experimental Zone.

According to the relevant person in charge of the Fujian Provincial Department of Culture and Tourism, in recent years, Fujian has led the brand "Fresh Fujian" and "Full Fuyou, and Full Blessings" as the lead. Create high -quality coastal tourism projects that can be leisure, research, exercise, and living, continuously expand the coastal tourism industry chain, and enrich the coastal tourism format.

Fuzhou was born with the sea. It was prosperous by the sea, and the coastal tourism resources were abundant. Li Chunmao, deputy director of the Fuzhou Culture and Tourism Bureau, introduced that in recent years, Fuzhou has taken a plate of chess in the city with "building a well -known domestic coastal leisure resort" and actively promoting the accelerated development of Fuzhou Binhai tourism. At present, the construction of Fuqing Donglong Bay Flower Clam town, Lianjiang Tianfu Fisheries Island Fisheries Circle, Luoyuan Niu Aao Bay Leisure Fisheries Tourism Development Comprehensive Project has been promoted in an orderly manner. "In recent years, Zhangzhou has focused on building the eastern coastal leisure tourist belt, layout to build key coastal tourism projects such as Zhangpu Longmei Bay Tourism Zone, Qixinghai International Binhai Tourism Resort, and the first phase of Toyama Tourism projects in Dongshan Island. As of now, investment has been completed 2.18 billion yuan, which provides strong support for the development of coastal tourism. "He Jincai, director of the Zhangzhou Cultural and Tourism Bureau, introduced that in the next step, Zhangzhou will guard the coast, bay, island, beach, sea water" five sea "resources to create Dongshan Island and other coastal tourism Boutique, build a series of "Sea Rhyme" series of tourist routes, draw a new business card of "Zhangzhou, Poetry and Painting Coast", so that tourists "get in", "keep" and "take away".

Establish alliances to build a shared and hug group development

At the Fujian Binhai Tourism Alliance Working Conference, the cultural and tourism departments of the six cities and regions of the six cities along the coast of Fujian jointly signed the "Articles of Association of the Fujian Binhai Tourism Alliance", which clearly will be based on the construction of No. 1 Binhai Scenic Road to effectively integrate tourism resources in Binhai area. Create a "five one" project and innovate the new space for the development of marine economy and cultural tourism economy.

According to reports, the "Five One" project includes creating a large tourism IP mainly based on the No. 1 coastal landscape, and builds a three -dimensional transportation system that connects smoothly, fast -moving and slow travel. The "Fresh Fujian · Zi Shanhai" coastal tourism product, implement a coordinated brand marketing system of cross -sector, cross -regional, and full system, build a large -scale coastal tourism platform for sub -development, cooperation participation in the whole society, and full element sharing services. , Actively cultivate new growth points for marine and cultural tourism economies.

"The establishment of the Fujian Binhai Tourism Alliance is an important measure to implement the provincial party committee and the provincial government on the requirements of the provincial party committee and the provincial governments on the requirements of making bigger and stronger 'marine economy and cultural tourism economy." Quality supply and service system, strengthen the service security system of the whole region, implement a diversified "fresh Fujian · Zi Shanhai" coastal leisure brand marketing system, and jointly draw high -quality Fujian marine tourism landscape maps.

"The establishment of the alliance coincides with the time. The alliance should take this as an opportunity to comprehensively strengthen the linkage of members of all city alliances, give full play to regional characteristics, innovate the development model, and promote the high -quality development of the Binhai Cultural Tourism industry in Fujian." Xiamen Culture and Tourism Bureau Huang Bishan, Secretary of the Party Group and Director, introduced that Xiamen will accelerate the construction of coastal tourism, and make every effort to build cruise mother ports, sightseeing and tourism belts, and water sports circles -Xiamen Binhai Tourism "One City, One Log", and launch "Maritime World" as the main brand Destination -type cruise mother port complex and modern technology romantic coastal coastline, focusing on creating a new highlight of eye -catching drainage.

"In the next step, Putian will accelerate the construction of 'Putian at sea', promote the integration of resources such as Meizhou Island, Pingtan Island, South Ri Island, and even southwestern Fujian, and northeast Fujian. On the sea line, we strive to build Putian into the world's Mazu Cultural Center and the international coastal tourist destination. "Said Liu Jingjie, the party secretary and director of the Putian Cultural and Tourism Bureau.

Wu Liguan said that during the "Fourteenth Five -Year Plan" period, the Fujian Provincial Cultural and Tourism System will give full play to the cluster of the Binhai Alliance, in accordance with the idea of ​​"one city, one theme, the city's demonstration", "close to the coast, dense resources, continuous road sections, highlighting, highlighting, highlighting The principle of "characteristics, effectively integrate tourism resources in the coastal area, enrich the coastal tourism industry products, promote the optimization of space, industrial development, and regional collaboration along the roads along the road, inject new momentum into the coastal tourism, and make bigger and stronger" sea in Fujian ". (Author: Li Jinzhi; Editor: Cao Xuewen)

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