Cultural empowerment of tourism is called "Xinjiang is a good place"

Author:China Tourism News Time:2022.06.24

The accurate implementation of the policy, the rooting of each project, and the concentration of the funds of the funds ... In recent years, the Xinjiang Uygur Autonomous Region has vigorously promoted the "cultural moisturizing Xinjiang" project, implemented the "tourism promotion" strategy. Change, the integration of cultural tourism has achieved remarkable results, in -depth advancement of tourism in the whole region, the continuous growth of market entities, and continued enrichment of tourism products. As of now, Xinjiang (including the Corps) has a total of 16 5A -level tourist attractions, 386 star hotels and 796 travel agencies.

"Today, Xinjiang is empowering and contributed to tourism, so that 'Xinjiang is a good place' brand." Development planning, developing tourism projects, consolidating the industrial foundation, cracking traffic bottlenecks, optimizing supporting facilities, developing rural tourism, smart tourism, ensuring tourism safety, and more significant tourism work.

Increased support

For a long time, the Ministry of Culture and Tourism have paid close attention to the development of Xinjiang culture and tourism. In November 2020, the Xinjiang Uygur Autonomous Region Culture and Tourism Department signed a strategic cooperation agreement with the China and Foreign Cultural Exchange Center to carry out activities such as Xinjiang Cultural and Tourism Week and Xinjiang Cultural Heritage Week on the lines of Osaka, Belgium, Belgium, Belgium.

In October 2021, the Ministry of Culture and Tourism and the Xinjiang Uygur Autonomous Region Government co -sponsored "Xinjiang is a good place -the counter -aid of 19 provinces and cities in Xinjiang", which attracted offline participation in more than 20,000 people. More than 50 million times.

Since 2018, the Ministry of Culture and Tourism has organized 19 provinces and cities in Xinjiang, and China Tourism Group, OCT Group, China Youth Tourism Holdings Co., Ltd. and other companies to sign a tourism cooperation framework agreement with related local cities and cities in Xinjiang to promote the China Travel Agency Association Representatives of the members of the China Tourism Vehicle and Boat Association went to Xinjiang to step on the line to sign a contract with some tourism companies in Xinjiang, organize the national self -driving tourism business training course, and the work conference of the China Travel Agency Association. In addition, the Ministry of Culture and Tourism also provide all -round support for Xinjiang in terms of planning, project support, customer source organization, talent training, cultural relics protection, and literary creation.

The "Xinjiang Uygur Autonomous Region Tourism Promotion Regulations" has been implemented on July 1, 2021, and provides the rule of law for the development of the tourism industry from the perspective of legislation. Recently, the Xinjiang Uygur Autonomous Region Government issued the "Policies and Measures for the Economic Growth of the Classification of Guofa [2022] No. 12 in the Implementation of Guofa [2022] No. 12"; the Xinjiang Uygur Autonomous Region's new crown pneumonia epidemic work headquarters and the joint release of the autonomous region culture and tourism department jointly released "Notice on the Prevention and Control and Tourism of Effective Organization and Development of Tourism". The introduction of these policies is conducive to the prevention and control of Xinjiang's efficiently coordinating epidemics and the development of tourism.

Mastery to attract customers

Xinjiang focuses on the natural ecology and characteristic culture, highlight the word "big" and "beauty", and concentrates its strength to create a "Xinjiang is a good place" brand, and launch a large number of natural landscape tourism, Silk Road ancient road tour, rural tourism, ice and snow tourism, red tourism, and red tourism, and red tourism, and red tourism, and red tourism, and red tourism, and red tourism, and red tourism, and red tourism,, red tourism, and red tourism,, red tourism, and red tourism,,, red tourism, and red tourism,,, red tourism, tourism, red tourism, and red tourism,, red tourism, and red tourism,,, red tourism, tourism, red tourism, and red tourism,,, red tourism, and red tourism,,, red tourism,, Products with the theme of self -driving (RV) tourism, low -altitude tourism, and recreational tourism have attracted many tourists to experience.

In June of this year, Xinjiang ushered in multiple tourist groups, chartered machines and other tourism groups. On June 6, Kashgar ushered in Shandong aid charter equipped with 60 tourists. On June 9th, 131 tourists from Zhejiang and other places took the New Oriental Express to go to Tianshan North and South to experience the travel tour of North and South Xinjiang. On June 17, "Poetry and Painting Zhejiang" who carried more than 2,000 tourists in Zhejiang and other places arrived in Aksu. On June 19, Kashgar ushered in the first travel row of "Ten Thousand Tour Kashi" with 923 tourists from Guangdong and other places ... "As of June 20, we received 500 in Jiangsu, Hubei, Hunan and other places. A number of tourists. "Said Yi Heyu, general manager of the colorful holiday international travel agency in Urumqi.

At the same time, the number of self -driving tours in Xinjiang has also increased. "Duku Highway opened to traffic on June 10. The next day, the number of tourists along the scenic spot achieved a double growth. Most of the tourists came to drive." Qian Hua, deputy director of the Tourism Development Administration of Nalati Tourism Scenic Area, said Essence

Explore "Travel+" in -depth

In recent years, Xinjiang has continuously promoted the integration and development of "tourism+", consolidated the foundation of tourism development, accelerated the construction of tourism supporting projects, and created "tourism+aviation", "tourism+railway", "tourism+road", "tourism+communication", "tourism+tourism+ Meteorological "" and other products.

Since 2020, the Xinjiang Uygur Autonomous Region Culture and Tourism Department has strengthened cooperation with various airlines to promote the opening of branch lines, ring lines and tourist routes. "We jointly launched products such as double flights, 3 -day tour. On June 22, the Aksu -Karamay -Altay tour route was opened. Next, we plan to launch more 'tourism+aviation' products." Huaxia Airlines shares shares Yuan Xiaoyong, the person in charge of the Xinjiang Region of Xinjiang.

In recent years, the Xinjiang Uygur Autonomous Region Culture and Tourism Department also cooperated with the China Railway Urumqi Bureau Group to launch products such as "Traveling in Xinjiang with a train" and a special train of New Oriental Express Deluxe Tourism to enrich the supply of "tourism+railway" products.

At the same time, states and cities across Xinjiang also regarded tourism as an important strategic pillar industry, set up special funds to promote large projects such as cultural tourism complexes. Since 2020, the construction of "Western Wuzhen" in Wuerhe District, Karamay has created a rural revitalization project that integrates tourism homestays, rural folk customs, and self -driving camps. "'Western Wuxhen' Project is a useful exploration of our promotion of 'tourism+', providing more than 3,000 jobs for the local area, and promoting the integration of 'tourism+self -driving'. The two routes of Wurhe -Kanas and Uerhe -Narachi. "Said Xu Weidi, director of the Cultural, Sports Radio and Television and Tourism Bureau of Uerhe District.

In the process of exploring the development of "tourism+" integration, Xinjiang has continuously improved the construction of tourism infrastructure. "Guiyuan Tianju Tat Village" scenic spot is a rural tourist attraction built by Aksu Cultural Tourism Development Group in Wensu County. In September 2020, the scenic spot promoted the construction of the tourist service center project, and introduced special projects such as starry tents, small wooden houses, train homestays, airplane restaurants, sightseeing flowers, and walking amusement parks in the cloud, which led to more than 200 villagers in the surrounding area.

In addition, Xinjiang is also committed to solving the problem of "three difficulties and one bad", accelerating the construction of parking lots, tourism toilets, gas stations, etc., launched the Silk Road Ancient Road and Scenic Road Construction, promoted Xinjiang people to visit Xinjiang, locals traveling locally, driving self -driving driving self -driving driving Development, short -distance travel, short -distance travel, rural tourism and other development. (Author: Wang Sichao; Editor: Cao Xuewen)

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