"Xia Yizhan to play with water in Changxing" Changxing's second session of the Water Festival Hi Shuangxiang opened the curtain

Author:Poetry and painting Zhejiang C Time:2022.07.06

Summer is hot, with super sweet water, frozen and exciting water is the correct way to open the summer. In order to further promote Changxing's summer tourism products, it has continuously enhanced the brand influence of "summer from the summer to Changxing to play water", and creates a new new destination for summer tourism with competitive summer. On July 3rd, Changxing's Second Water Festival and "Changxiao Magic InflCry" painting contest was opened in the world of Dragon Dream, and Changxing's summer water carnival also opened.

The theme of this year's Water Festival is "Xia Yixing to play with water", starting from July to the end of September for more than two months. During the period, we will carry out a rich and diverse cultural and tourism theme activities, bringing a high -quality, high standard, and high -level summer cultural tourism product feast to the majority of citizens and tourists.

"Ten million" Huiyou Changxing Play Water Pickings Experience

At the launching ceremony of the day, Changxing County Wenguang Travel Sports Bureau centralized and released summer tourism products and "100 million" Huyou Changxing to play water punching activities. "Star" pushing official publicity, "Hundred" lucky tourists free experience, a series of preferential promotional activities issued by "thousands" for 50 % off water consumption coupons, "10 %" part of the water consumer coupon distribution, "unlock" culture and culture and New tourism experience, further detonated Changxing's summer tourism consumer market.

Summer Playing Water Parent -Child Study Journey

In order to better promote the long -term parent -child travel products in Changxing, the Joint Education Bureau of the Wenguang Travel Sports Bureau launched the "Changxing Painting Competition" in primary and secondary schools in the county to produce cartoon picture books that reflect the resources of Changxing Wenwen -"" "Changxiao Miracle" and joint China News Agency launched the "Three Kingdoms and Seven Lands Reading Picture Books" event. They have carried out a variety of picture books to enter the campus in Hangzhou, Wenzhou, Qingyuan, South Korea, Japan and other schools. Welcome. At the launching ceremony, a picture book was officially released "Xiaoxiao's Strange Encouragement", awarding the first prize of the "Changxing Painting Competition" first prize and outstanding organizations, and a book on the five schools in the first prize. Essence After the launching ceremony, the children and their parents and their parents carried out the dream of playing the Dragon Dragon Dream World Parent -Child Studies Traveling Campaign.

Cultural Tourism "Star" push official linkage to play water promotion

Integrate local cultural tourism own resources, plan and launch Changxing Cultural Tourism Propaganda and Recommended Officer "Star" plan, and create the first batch of Changxing Cultural Tourism New Media Marketing Publicity teams composed of 32 Changxing local cultural tourism enterprises. New media platforms such as Xiaohongshu, surrounding "Exploration Stores Features", "Finding Net Red Ten Scenery", "Must Eat Food", "Pickup Cultural Stadium", "Experience Non -Genetic Heritage", "Promoting Sports Health", spring flowers, summer, summer, summer Play water, autumn pickup, winter and other themes, and promote Changxing culture, tourism, sports and other resources in all aspects. At the launching ceremony, a certificate of appointment was issued to the representatives of the Star Push, and invited Changxing's local cultural tourism "Star" to push officers to experience the water water project. The official number of "Changju Changxing" and the Douyin total 10 new media accounts jointly promoted Changxing to play water resources.

Dedicated Water Promotional Welfare Welfare Distribution

This time the Water Festival Changxing County Culture and Radio, Television Tourism and Sports Bureau pushed a series of distinctive summer products and exclusive water preferential packages. On July 6th, the palm of the Changxing APP e -mall rack for the water consumer coupon 1 yuan second kill event, as long as you need 1 yuan can kill Changxing's four major Internet celebrity drifting points consumer coupons. By playing with water consumer coupons, he invites tourists to Changxing to play with water.

In recent years, Changxing County Cultural Tourism Industry has continued to develop. As a summer water theme culture and tourism activities created by Changxing, the "Xia Yiyi Station to Changxing Play Water" has been held since the first session of 2021. Water is the media, focusing on "quality, high -end, fashionable, and personalized" products, and continuously expands its influence through the form of government -led and enterprise participation. The all -weather, full -season, and full -time special water park created by the dream of the dream world has also been launched in Changxing County's major drifting products, forming a tourism brand of spring flowers, summer, autumn, and winter. Essence

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